Cultural and creative design "tide" to a better life

"Good design, beautiful life." From June 26th to 28th, the eighth "Zijin Award" Cultural and Creative Design Contest Exhibition Exhibition was held at the Nanjing International Exhibition Center. The reporter saw at the scene that the exhibition was divided into eight major exhibition areas. Among them, the cultural and creative product design comprehensive competition area combined with artistic expression and sound and photoelectric display methods, and the creativity was organically organically integrated into clothing, food, housing and transportation, and attracted many audiences to take pictures and punch cards.

Creative design promotes traditional culture

The high -value ceramic art room "six sets", the chili sauce packaged into the old newspaper, the cute feasting tank in the ancient clothes crown ... Enter the cultural and creative product design comprehensive exhibition area, all kinds of "good -looking and fun" The work is dizzying. According to the staff of Jiangsu Zijin Cultural and Creative Industry Development Co., Ltd., the comprehensive cultural and creative product design comprehensive competition emphasizes the innovation and creativity of design, the environmental protection and regeneration of materials, and pay attention to the original, practicality, artistic and leading of works. "The scope of the participating works covers a variety of fields such as living product design, complete set of furniture product design, home accessories design, interactive product design and other fields. 7,247 works are collected in the country. display."

In the exhibition area, a few boxes of carefully displayed "Salt Five flavors" pastry are particularly noticeable, Funing Big Cake, Yancheng Diamond Umbilical, Wuyou Sugar Twist ... These traditional food unique to Yancheng, hand -painted the trend of red -crowned cranes and elk on the outer packaging Cartoon images, cultural shirts, tote bags, pillows and other peripheral products are even more comprehensive. "Named it with 'salt five flavors', focusing on expressing the unique taste brought by Yancheng in my hometown." Lu Zhe, the designer won the outstanding award, admits that as a Yancheng person, he wants to use these unique foods that carry the unique taste of his hometown to represent the spirit of Yancheng spirit. As the main vision, the protection of animals, combined with the current trend image, vigorously publicize the brand and city to young people. "At the same time, I also hope that more young people can pay attention to their hometown, love their hometown, understand the traditional food and traditional culture of their hometown, and hope that more young people can show their hometown to other people."

It is also inherited from the culture of hometown with creative design. The packaging design of the characteristic catering in Xuzhou area combined with the local cultural characteristics, and chose to use bamboo packaging and plug -in design to attract the attention of young groups with strong visual effects. Cultural connotation; non -heritage Wuxi foil horse series cultural and creative design adopts the Q version of the cartoon character style, creatively and re -processing the Wuxi foil horse inherited for thousands of years, giving traditional folk culture new vitality; In order to combine the tenon -and -mortise structures such as horses, tunnel sales, and wedge nails commonly used by traditional Chinese craftsmen with national intangible cultural heritage Foshan wake -up lion, so that children can subtly experience the wisdom of traditional craftsmanship in handy stitching.

The national style integrates into the new era

"I have the attention of each session of the" Zijin Award ', and I will come to the scene to feel it. "Mr. Zhou, a citizen, stopped in the exhibition area to appreciate his works. Young designers have changed their minds. Their works are closer to life, closer to the current people's ideas, and more practical and applied. "Mr. Zhou said that the most impressive work in the exhibition area is" Ji Shi Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua Hua's Shihua's Flower ——The design of the cultural and creative products of Kaishan Island, designers actively use red resources to refine the red cultural elements, choose a clip of Wang Jicai, Wang Shihua, and the island. Through a series of cultural and creative products such as badge Fearless of great deeds. "It can be designed with distinctive patriotic themes as works full of public welfare and creativity, and it is easier to accept young people."

The work that won the silver award "” "focuses on the local customs and folk culture unique to ethnic minorities, which has attracted a lot of attention. "March 3" is an important traditional folk festival for the Dai people in China. Designers Lu Ke and Wu Yingyue joined the Dai Tueta beliefs during the design of the appliances, and decorated Panzhang, Phoenix, and some unique ethnic symbols on the appearance of the appliances, combining national culture and social life. Some audiences said: "The design of the" Dai Banquet "has refined the most exciting part of the Dai culture, which fits the local people living on the mountains, and attaches importance to food therapy. The home living space of the new era. "

Another "food sensation" innovative food design that won the silver award, showing the image of Zen food with a variety of materials. It is like micro -carving art under the light, which also attracts many young audiences.

"Letting life is creative and aesthetic everywhere." The relevant person in charge of Jiangsu Zijin Cultural and Creative Industry Development Co., Ltd. said that the exhibition also opened on the "cloud" and opened 24 hours a day. The live broadcast of the exhibition, through the anchor's perspective, "dynamic" to watch the exhibition with design enthusiasts. "We aim to focus on China's excellent traditional culture, innovate the activation of culture, give new appeal to traditional cultural symbols, continuously accumulate cultural and creative achievements, gather outstanding talents, and promote the high -quality development of Jiangsu's cultural industry."

(Ji Chuantao, a reporter from the Cultural Industry Weekly)

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