Show your creativity!The first public welfare advertisement and advertising innovation contest of Ya

In order to thoroughly study and implement the spirit of the Sixth Plenary Session of the 19th CPC Central Committee, welcome the 20th CPC victory of the party, and use public welfare advertisements to spread the core values ​​of socialism, advocate good morality, improve the quality of citizens, and strengthen intellectual property protection. The important role is to guide the advertising designers of Yantai City to consolidate the innovation forces, enhance the level of creativity, serve Yantai's cultural and creative development strategy, and promote the sustainable and healthy development of the advertising industry. , Municipal Education Bureau, Municipal Cultural Tourism Bureau, Municipal Advertising Association, and the first public welfare advertising and advertising innovation and creative contest organized by Yantai City, organized by the School of Business Vocational College.

01 Scope of Collection of Works

1. Public Welfare Advertising Contest: media units, related institutions, enterprises, and individuals have created since 2021 to reflect the "spiritual civilization city construction", "creation of food safety city", "integrity construction", "anti -impact epidemic" and Advertising works of themes such as "Intellectual Property Protection".

2. Advertising Innovation and Creative Competition: ① College group: Call for the original advertising works of the teachers and students of relevant colleges and universities in the city after September 1, 2021 and have not participated in other competitions; , Commercial advertising works created after September 1, 2021.

02 Work specifications and report requirements

1. Public Welfare Advertising Contest: The competition works are divided into three categories: audio (advertising and short dramas), video (advertising and short videos), and flat planes (plane, outdoor and photography).

Audio: The work format is MP3 or WMA, and the length of 15 seconds, 30 seconds, or 5 minutes; video: The work format is MPEG2 or MPEG4, the length of 15 seconds, 30 seconds or 5 minutes short video; plane category : The size of the work is 29.7 × 42 (cm), the electronic version of the storage format is JPG, not less than 3 million pixels, one color mode CMYK and RGB each, 5MB below, the file name is "Work Name+RGB or CMYK".

2. Advertising innovation and creative competition works are divided into: video categories (including film and television advertisements, short videos), plane categories (including outdoor, photography), and brand creativity.

Video category: The format of the work is MPEG4 or MPEG2, and the length of not exceeding 120 seconds (within 8 minutes of the short video time); the flat class: the size of the work is 29.7 × 42 (cm), the electronic version of the work is JPG, not less than 300, not less than 300 Vientiac pixels, color mode CMYK, RGB each, below 5MB, the file name is "Work Name+RGB or CMYK"; brand creative category: The size of the work is 29.7 × 42 (cm), the electronic version of the work is JPG, not Besium less than 3 million pixels, one copy of the color mode CMYK and RGB, below 5MB, the file name is "Work Name+RGB or CMYK".

3. Participating works should adhere to the correct political direction, public opinion orientation, and value orientation; the participants have a complete copyright of the reporting work and ensure that they do not infringe the legitimate rights and interests of the third party (including but not limited to copyright, portrait rights, reputation rights , Privacy, etc.), resolutely eliminate plagiarism; participants should ensure that the organizer has the right to use the entries for public welfare publicity, exhibition, editing, publishing, and distribution; More than two (entries) (including 2, including 2, and entries) are all series of works, and participate in the selection according to one work. There are no more than 3 works for each type of work.

03 award settings

The contest set up first, second and third prizes, several outstanding awards and issued certificates, and also set up excellent teacher awards, excellent organization awards, etc.

04 review

The organizer jointly established the competition organizing committee to be responsible for the leadership of the competition. The organizing committee of the contest hired industry experts and relevant experts and professors to form a review committee to follow the objective and fair evaluation standards for selection. The competition adheres to the public welfare office and does not charge any participation fees.

05 Submission time, contact information

From now until July 31, 2022.

The work is sent directly to the designated mailbox of the contest from the participating person or the relevant unit: [email protected]

Contest consultation phone:

Yantai City Advertising Association: Liu Qiaozhen 18660012786

Shandong Business Vocational College: Teacher Liu 0535-6925507, Teacher Zhang 13573595766

(Editor -in -chief Guan Xiaohui, a trainee reporter Zhao Jiacheng)

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