Alternative "Ma Ste Feiyan" allows the cultural relics to "live"

Ugly cute version of "Ma Ta Feiyan"

Recently, following "Bingdun Dun" and "Keda Duck", the cultural and creative doll "Ma Safeiyan" of the Gansu Museum came out again. Since the shelves in mid -June, the monthly sales volume exceeds 1,000 orders. At present, it still needs to wait for about 25 days. The most funny thing is that some netizens played a homophonic stalk, bluntly that the doll shape is "green horse step pneumonia", the cultural relics "live", the second creation gives its social attributes, and it also inspires traditional cultural communication.

Ugly Meng "Ma Sa Feiyan" sells out of stock

Once the "Ma Safei" doll was launched, because of its unique shape, the whole network was immediately popular. This is a green cloth doll. A green horse with a grinning teeth and heartless and lungs is very happy. Human heart. Netizens commented: "Who can refuse a crooked green horse with a big Peng's wings?" Some people played a homophonic stalk, and bluntly said that the doll shape was "green horse step pneumonia".

The official platform directly sold out of stock. The ugly cuteness of "Ma Steel Feiyan" also said that the donkeys in "Strak" "Slak" were also determined not to retire the determination of the netizen's "households". New orders have to wait for 25 days.

According to Cui Youxin, the head of the Cultural and Creative Center of the Gansu Provincial Museum and the post -90s designer, it was very surprised. The "Ma Sa Fei Yan" doll has become a new traffic, and friends who have not contacted in the circle of friends in the circle of friends jumped out to find her for purchasing. She also revealed that in addition to stepping on the sewing machine overtime, the team also "urged" to develop keychains and pendants.

In 2021, the designer team opened his brain, giving the copper buns, cute, and even a little stupid character. Get the liveliness of the copper -running horse and create a series of cultural and creative series of "Shenma Tian Tuan" series. There are not only new top flow dolls, but also a kite that flipped with white eyes, and Dapeng's wings -shaped kite. These Green Marwin group made their debut, and they were labeled with developed limbs, simple minds, and I wanted to go to heaven.

"Ma Sa Feiyan" is the "Treasure of the Town Pavilion"

It is reported that doll creativity originated from Tongma. "Bronze Benma" was unearthed in the Han Tomb of Wuweaitai, Gansu, also known as "Mada Feiyan". It is my country's national treasure -level cultural relics and the "treasure of the town hall" of the Gansu Provincial Museum. Its shape is peculiar, and the copper horses are beautiful and beautiful. For example, it is flying in the air, and it is super -raised to fly birds, showing the rich imagination and superb casting technology of ancient Chinese artisans.

Where does the poetic name of "Ma Steel Feiyan" come from? Mr. Shibin, a researcher at the Gansu Provincial Museum and the former Museum Director, once wrote that the name "Ma Safeiyan" was named after Wang Yi, the former head of the Cultural Relics Department of the Gansu Provincial Cultural Bureau. "During the preliminary sorting of these cultural relics in the Provincial Museum, Wang Yi was waiting for the distribution work at the Provincial Museum. I had heard that he called the Tong Ben Ma" Ma Steel Feiyan ". The circles of the elementary and secondary schools have been inseparable from the "bringing goods" with the primary and secondary school textbooks and college entrance examinations. The articles introduced by this cultural relic have appeared twice in elementary school textbooks.

More interesting and more interesting, satisfying social attributes

During the interview, many people in the cultural relics circle were "jealous". This time, the "Ma Steel Feiyan" dolls were popular, and the collision of traditional culture and popular culture such as two -dimensional, cartoon, and cuteness, was related to the high degree of aesthetic reaching the aesthetics of young consumers.

In recent years, in order to allow cultural relics to "live", the museum's cultural and creative preferences have continuously combined the aesthetic changes and demand preferences of contemporary consumers. After network fermentation, from the emoji package to the hot digital collections, new ideas and new ideas are constantly. The "inner volume" of the cultural Expo circle brings more inspiration to cultural and creative workers, and also makes the traditional cultural relics transmitted by "vividly and existing". It is more interesting and more interesting.

Yangtze Evening News/Zi Niu Journalist Zhang Nan

Edit: Qin Xiaoyi

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