The joint innovation of Hongqi and Forbidden City has caused Chinese aesthetics to affect the world

It is not done, and it is so ancient. Many times, innovation may not come from the sky. Exploring the source of history and drawing the wisdom of the sages often can often create a more timeless beauty. In the ancient saying that the public can be familiar with, warm and new.

In the field of art, this creative logic is more happy. From contemporary art to architectural design, from national style music to the rise of Guoman, as traditional culture has become increasingly revived, China's millennium aesthetic accumulation has also been valued by artists and designers. In the industrial design industry, there are also cases worthy of attention -Hongqi Palace Palace Joint Innovation Laboratory.

The Forbidden City is the masterpiece of Chinese excellent traditional culture and classical aesthetics; FAW Red Flag is a national brand that witnessed the history of Chinese automobile development and leading domestic high -end automobile development.

When traditional culture encounters modern industry, when the red brick glazed encounters the creation of the times, the two national business cards are intertwined and collided, providing a new idea of ​​innovative development and creative transformation of traditional culture, and telling a new story of the influence of Chinese aesthetics.

"In the past two years, the results created by this laboratory have made me realize that the original ideas were realized one by one, and we also described a greater dream in our hearts -I hope that designers from all walks of life can participate. The excellent traditional culture above the temple is really injected into the products used by ordinary people's daily use. "Zhang Ming, the dean of the FAW Hongqi Styling Design Institute, told reporters.

Hongqi Forbidden City Joint Innovation Laboratory Scenery

The beauty of traditional, there is kindness and righteousness

Entering the Forbidden City from Donghua Gate of the Forbidden City, from time to time, the insects came from from time to time, passed through the inner Jinshui River, and came to the small yard in the research room of the Palace Museum.

The apricot tree in the courtyard is ripe, and the branches are hanging on the branches. The courtyard in one stream is not only full of historical atmosphere, but also a sense of life, reflects the people -oriented beauty everywhere.

Hongqi Forbidden City Joint Innovation Laboratory Scenery

Here, the reporter saw Wang Zilin, the director of the Laboratory of the Palace Museum and the director of the Hongqi Palace Palace Joint Innovation Laboratory.

In the late 1980s, Wang Zilin graduated from the Department of Archeology of Peking University and then entered the Palace Museum. He worked for more than 30 years in this Royal Palace of the Ming and Qing Dynasties.

As a researcher, Wang Zilin not only studied rare treasures and national treasures in the Forbidden City, but also studied bricks, tiles, and grass and trees in the Forbidden City.

In his opinion, it is these famous products or ordinary things that formed the century -old charm of the Forbidden City, outline the Chinese essence, national consciousness and philosophy of heaven behind the Forbidden City.

Wang Zilin, Director of the Research Office of the Palace Museum

"There is an interesting phenomenon. In the architecture of the Forbidden City or around the building, a river will be dug. This is a manifestation of traditional thoughts. If there is only water in the Forbidden City in the Forbidden City, then it feels like a static, motionless. ","

Wang Zilin said, "The concept of the ancients knowing the universe is a combination of yin and yang, the static building is yin, the flowing river water is yang, the combination of yin and yang is 'harmony', and the beauty of moving and static is the supreme standard of the United States in traditional culture."

In addition to the universe view, there is the world view of the ancients in the Forbidden City.

"The east side of the Taihe Temple is the Ten Pavilion and the Hongyi Pavilion on the west. This is the Rende and justice advocated by the Chinese nation. The architectural concept of the Forbidden City is consistent with the Chinese ideas. The beauty of the Forbidden City, the beauty of traditional Chinese culture. "

The establishment of the Red Flag Forbidden City Joint Innovation Lab is also to pass this deep inner aesthetics to the current designers and young people.

Hongqi Forbidden City Joint Innovation Laboratory Scenery

Wang Zilin described to reporters that when conditions permit, the designer team of FAW Red Flag will regularly go to the Forbidden City for study and research.

Research topics are not simple collection and art, but in essence to sort out the excellent traditional culture of China: the architectural concept of the palace garden, the aesthetic philosophy of calligraphy and painting porcelain, and the changes in the winds contained in all corners of the Forbidden City.

"The purpose of the laboratory is not simply grafting a certain element into the modern industry, but to apply culture and concepts to modern design. Only by allowing China's modern design to have a deep heritage and a sense of historical sense can it really burst out. Out of a sense of life that belongs to China. "

Wang Zilin said, "This is the ultimate expectation of we set up a laboratory to combine the two ethnic tags."

Not only occupation, but also mission

How is the idea of ​​traditional culture reflected in modern industrial design?

Wang Zilin gave an example to reporters. For example, the facial shape of the Taihe Hall conforms to the "Tianyuan Place" concept of traditional culture in my country:

"Tianyuan" refers to the measurement of the "circle", that is, the period of the circularity, which is the "three days" in the "three days" of the ancients.

"Local" refers to the "Fang" to calculate. The most direct number of the square ratio is the two.

"Red Flag's car also uses this proportional relationship in design. Its front face is a relationship of square, one ratio two, so this proportional relationship is particularly harmonious. This is the transformation of traditional culture and ideological innovation. Process. "Wang Zilin said.

Zhang Ming, Dean of FAW Hongqi Styling Design Institute, told reporters more modern expression of "Palace Museum Aesthetics". For example, Jintushui River, how it is deployed in the Forbidden City, what is the layout of the three halls, how to achieve the functionalization of the front and rear palace ... Through these studies, we integrate the concept of the Forbidden City's layout into the appearance and interior design of the car. The whole car shows a high -end sense of Chinese thought. "Zhang Ming, Dean of FAW Hongqi Styling Design Institute

As a senior participant and researcher in the field of industrial design, Zhang Ming was born in Shuxiangmen, and has a natural sense of closeness and research on traditional Chinese culture.

At the same time, he has worked in the modeling department of FAW-Volkswagen for many years, and he has fingered on Western design concepts and structures. In his opinion, the design of industrial design, especially in the automotive field, is the originator of the West and the rules. In the early years, many Chinese practitioners also started to imitate the West.

However, today, when China's scientific and technological level and world influence are increasing day by day, the design sector symbolizing the cultural self -confidence in the industrial field also urgently needs to be unique to Chinese aesthetics.

"I often tell designers that this job is not a profession. This job should be a mission. What mission? It is a mission to revitalize our Chinese industrial design." Zhang Ming said.

Take root in the nation and affect the world

"Since the Tang and Song dynasties, Chinese aesthetics has had a huge impact on the world. We now go to some museums in the West, and there are many Chinese things. They regard them as treasures. So now, we also need to have our own aesthetic system to influence influence In the world, if we can have the right to speak or a high reputation in the aesthetic system, the added value of our industrial products will be higher. "When it comes to the significance of the Hongqi Palace Museum, the Palace Museum Tell reporters.

The wind rose at the end of Qing Ping, and the waves became between Welan. The emerging industrial design countries after World War II and other major industrial design after World War II initially started with a small institution, which gradually influenced the entire industry. Judging from this point, the Hongqi Palace Palace Joint Innovation Laboratory is expected in the future.

In the past two years, the designer of FAW Hongqi has regularly came to the Forbidden City of Beijing from Changchun.

After returning to Changchun, the designers sorted out their ideas to organize their learning results, shared and exchanged various topics in the enterprise in the enterprise, and began to transform these research results.

This process seems simple, but it takes a lot of time and energy. Most of the red flag designers participating in the laboratory project are "post -90s", and they are the most dynamic and most changeable groups in the entire industry.

Zou Jianyu, a car designer born in 1994, graduated from the Royal Academy of Art. He described the year in the laboratory "like a graduate student like a graduate student."

"I have been studying abroad before, but I found that we found that we had such advanced ideas and designs so many years ago. Through researching traditional culture, it is like constantly replenishing something that we have lost. Big."

In fact, many young art creators and designers have always been biased for the awareness of traditional culture.

In the early days of research, Zou Jianyu experienced the torture moment of learning in massive data, but as he studied in depth, he gradually discovered the interest in traditional culture.

"For example, when decorating patterns, we study these patterns in ancient times. Compared with the gap between the patterns we understand today, we will find that many cognitive deviations are found, and it also exercises the rigor of our design."

"As a Chinese national automobile brand, FAW Hongqi has always brought national genes. Many of our products today have been very fashionable, but in fashion, the public can still feel the impact of Chinese culture. This is different from others. The most advantageous place for new forces. "Zhang Ming said," rooting in national genes is always what we insist on. "

China's excellent traditional culture has a long history. The historical development of 5,000 years has left countless valuable wealth. There are visible here, such as architecture, calligraphy and painting, and porcelain; there are also invisible things, such as philosophy, thought, rhythm ... Each art has recorded the past and can also reflect the future.

How to achieve innovation and transformation in the field of science and technology, industry, and consumption today is a subject of every Chinese designer. As Zhang Ming said: "What we want to study is the topic of excellent traditional culture empowering the ethnic industry. I hope that the laboratory can go deeper and expand, so that designers in more fields can participate."

It can be said that the Hongqi Forbidden City Joint Innovation Laboratory is not just the projects of the two institutions, but also the starting point of an industry innovation reform.

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