Li Xian recommends, Xiaohongshu burst into fire: a best -selling book of a collection of poems

In 2019, the poem "Whale comforts the sea" published by the poet Yan Qi, published by the Yangtze River Poetry Poetry Center. In 2022, the book suddenly burst into fire in Xiaohong's book, printed five times in two months, and was recommended by actor Li Xian. A collection of unpopular poems and old books that have been silent for nearly three years, why is it suddenly sold well? The responsible editor of this book wrote an editor's notes.

"Whale comforts the sea"

one

Get up early to brush Weibo, a familiar figure suddenly appeared on the homepage, which is accurate to be "Poetry and Shadow" -n a set of pictures of Jiugongge, each of which is a poem. I am too familiar with these poems. Their length, height, and the color of their paper have been tumbling in my mind. I opened a big picture, yes, it was my editor's poem "Whale comforts the sea".

Recommended this book is the actor Li Xian.

I used Yu Guang to see the forwarding and comments: 827,000 likes, 359,000 forwarding, and 134,000 comments.

There are more than nine pictures, but eleven. Li Xian really likes this book.

His text is Roman Roland: "There is only a real heroism in the world, that is, after recognizing the truth of life, he still loves life." Li Xian was really moved by this book.

How did Li Xian see this book? This is my first thought.

two

Things may be traced back two months ago.

On the evening of April 18th, Xiaohongshu blogger also wrote an article silently, recommending "Whale to comfort the sea". This is the beginning of this book that detonates Xiaohongshu. This article quickly attracted more than 600,000 people to read, and more than 70,000 people liked and collected. On April 19, this book sold more than 600 copies in Taobao and Dangdang, and a total of more than 5,000 volumes were sold in the next month.

You know, this book was published in 2019. In the past three years, it has sold more than 5,000 copies.

"Little Red Book Book Blog" Tan Yimo ">

After Tan Yimo's recommendation, this book quickly became a "traffic book" on Xiaohong's book, and more than a hundred bloggers recommended this book. Among these bloggers, we have the initiative to contact and invite to recommend it, but more, I buy this book and like this book and recommend it.

It's not over yet. On May 31st, bloggers talked about this book for the second time. More than 500,000 people read, more than 50,000 people liked and collected, and once again drained this book. On June 1, Dangdang and Taobao's overall sales also had six or seven hundred copies. In the next half month, this book sold more than 5,000 copies.

There is no doubt that Li Xian saw one of the more than two thousand books in the past two months.

On June 6, I posted a circle of friends saying that the book had been printed to the sixth time, with a total of more than 20,000. Someone leave a message, do you add 20,000 volumes for six times? I smile bitter. Even when the book burst into fire, I only dared to print 2000 volumes at one time, or 3,000 volumes. In the past few years, the marketization of poetry collection is like a tight curse, both above the head and in mind. At the sixth printed, I discussed with my colleagues and decided to add more, but I only dared to print 5,000 volumes.

three

Things may be traced back to July 2021.

In July, I published my latest poem collection "Speaking" at Wuhan University Press. At that time, after more than two years of marketing exploration, I already had some experience. In fact, the spread of this book in Douban and public account also exceeds my expectations, but I always feel that the conversion rate of these platforms is not high: they saw this book, they remembered this book, they remembered this book, they remembered this book, they remembered this book. But they may not buy this book. Because there are too many books they can choose, they are all professional readers.

What I want to find is those non -professional readers.

We found Xiaohongshu. Prior to this, I heard the myth of Xiaohongshu, who had heard "Moon Moon" and "Mr. Toad Going to the Psychologist", but this did not attract enough attention. On October 24th, Xiaohongshu blogger "Fat and sweet potato" pushed my poems. At that time, he had only a few hundred fans, and the recommendation was to take a few pictures casually. Words, no one expected that there were nearly 70,000 people liked and collected this push. The remaining 1,000 volumes of inventory of "Speaking Time" swept away.

After being shocked, we slowly became determined, and we finally found a platform that can exert special and produce themselves.

Four

Things may be traced back.

On May 4, 2021, the writer Deng Anqing published a new book "Yongyou Yijiang Water" and came to Wuhan for a new book sharing. His responsible editor was accompanied by Watanabe. The guests are translators and editors. On the evening of the 4th, we were sitting on the side of the river. At that time, I only knew that Deng Anqing was Douban "Big V". When chatting, everyone talked about the difficulty of pushing the book. The other trees said, "I decided to cultivate my son into a star and push my book specifically." We all laughed at his book idiot, and the son became a star, and you would also be editable.

In the next few months, I think about me in the past few years. On the one hand, there are countless good books, on the bookshelf, in the warehouse, but it is not in the hands of the reader; on the other hand, there are countless readers, brushing Weibo, brushing Douyin, and Xiaohongshu, but I do n’t know what book reading- Please note that it is not that they do n’t read, but because they do n’t know what books, or they do n’t know what books in the market.

A sky, among the readers and publishers. Someone needs to make Tianyu get through, especially those who have a huge influence. And this process, the ideal approach can only be expanded like ripples. In terms of poetry: first is the poet circle, then the reader circle who loves poetry, and then the poetic reader circle ... to a certain degree, other trees, other trees The stars of the dream may be seen.

I noticed a comment on "Whale comforts the sea" in the comment area of ​​Xiaohongshu, which made me cry:

Because of your recommendation, I bought this book, and pre -sale made me wait for a long time. I read 32 pages tonight. Sorry to say that this is my first book I read. The first poem was enough to let me read it twice or three times. In "Flower Mountains and Sunset" and "Sweet Loneliness" for a long time, I couldn't bear to turn the page and even tears.

This is the function of the book.

This is also the meaning of star push book, which is the meaning of publishing a book.

five

If you continue to trace forward, at the end of 2018, the day I saw the manuscript of "Whale comforts the sea" must be the source of everything.

Yan Qi, the author of "Whale comforts the sea", is my friend for nearly ten years. In 2008, when I started writing poetry and entered the scene of poetry, I had more exchanges with her in parallel or these poetry forums. The innocence and purity of her poetry moved me deeply.

In 2018, she gave me the manuscript of "Whale's Consolation of the Sea". At that time, the title of the book was "Huashan". When I read these poems, I was moved again and again: not from poetry technology, poetry rhetoric -they were too many at the scene of poetry; but the emotion of poetry, the simplicity of poetry -this sometimes even many poets disdain.

What moved me in 2018 was also moved by millions of netizens during the spread of this poem in 2022.

I seem to be able to quote the recommendation of Yimo directly:

Yan Qi in this book is not famous, but how many beautiful sentences, how much pure emotions are in this "unknown classics". This book is believed that the world is too complicated, and we can also find beauty in simple. But sometimes we go too far and become too complicated. We have forgotten that simple life, pure emotion. ... We can only live a life, but the book provides countless possibilities. When we read it, it seemed to have a life that was not ourselves.

A song quoted by many bloggers when I recommend it, "Did I write a poem", which I deliberately put it on the title page:

How uncomfortable

These words falling on paper

Like an ant moving the petals

Who will look down

After Christmas in 2019, we held a sharing meeting of "Whale to comfort the sea" in a foreign bookstore. When I wrote a tweet after the meeting, I chose this title "Ant moves the petals, and we are all watching it seriously."

Now, I want to tell Yan Qi: The petals you move, the words you wrote, there are millions of people see it.

"Whale comforts the sea"

Yan Qi

Changjiang Literature and Art Publishing House

Introduction: "Whale comforts the sea" is a collection of poetry and painting. Including 138 poems of Yan Seven Poems, 30 paintings and paintings, exquisite color prints. Yan Qi's poems, writing the world of sadness, joy, fate and parting, nature and civilization, old age and innocence, all innocence is as early as the beginning, pure and bright. The minimalist language, extremely simple emotions, have the power of hitting people's hearts. The famous painter Lao Shu painting is extremely called: "Yan Qi's poems are simple, quality, clear, and the darkness and mindlessness." Matching with these poems is the painting of old tree paintings with 30 paintings Including "Reading Poems in the Spring Day", "Juvenile Tour", "Alive is not easy ...", "It's better to entangle with flowers" and other widely spread paintings, as well as the "Whales of Whales" drawing the "Whale" drawing for the collection of poems.

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