Ugly Meng "Ma Sa Fei Yan" dolls are so on selling out of stock!Be careful, the piracy has been followed

Recently, a cultural and creative doll launched by the Gansu Provincial Museum sells out of stock overnight. This series of dolls, the cultural relics "Tong Benma" collected by the Gansu Provincial Museum, produced two products. The ugly and ugly doll "Ma Sa Fei Yan" impressed the netizens with a unique appearance. In recent years, the "magic" of many museums has come out of the circle, bringing unexpected surprises to people. However, some unique merchants also took the opportunity to make counterfeit products and want to share a share in the market.

"Ma Sa Feiyan" came out with "ugly", netizens: played cultural relics live alive

On June 14, the Gansu Provincial Museum launched a series of dolls with "Tongbenma" as the prototype. It is reported that the "Tong Benma" was unearthed in the Han Tomb of Wuweai, Gansu, also known as "Ma Sa Feiyan". It is a national treasure -level cultural relic and the "Treasure of the Town Pavilion" of the Gansu Provincial Museum. Its shapes are strange and beautiful, such as flying in the air and superb birds, showing the rich imagination and superb casting technology of ancient Chinese artisans.

Since the launch of the doll, because of its unique appearance, many netizens are impressed and quickly became popular. Compared with "Tong Benma", netizens prefer to call it "Ma Steel Feiyan". Seeing the ugly and ugly "Ma Tap Feiyan", netizens laughed and ridiculed, "Playing the cultural relics, playing with red fire" "This horse looks like it is not too smart," "This silly donkey and unlucky Yan Yan Really "" "" "" "" "It's so cute, I hit my heart at once" ...

△ Copper Benma Plush Toys

So in a discussion, Ma Tap Feiyan was successfully sent to the hot search list by netizens because of the ugly adorable characteristics. The reporter learned that this is not the first time that the Gansu Provincial Museum has been searched. Just in January of this year, the Gansu Museum's "Shenma Lai" series of green horses was on the hot search list.

Wang Hairou, the marketing director of the Cultural and Creative Center of the Gansu Provincial Museum, previously stated in an interview with the media that the copper Benma plush toy is the "Shenma" IP series derived from the national treasure -level cultural relics "copper Benma". In order to make the cultural relics of the museum enter the wave of the times, it becomes more tide and more interesting, shorten the distance between the people and the cultural relics, let more people get close to tradition, and understand the Chinese civilization culture.

Genuine doll sales are empty, pirated dolls "takeover" to seize the market

The following things were also unexpected by museum staff. For a while, netizens rushed into the official flagship store of the Gansu Provincial Museum to snap up the Ma Tafei Yan doll.

It is reported that a number of cultural relics, cultural and creative products were launched in the Gansu Provincial Museum's flagship store, including Tongben horse plush toys, Tongben horses, badges, bookmarks, earrings, etc. Among these cultural and creative products, the sales of copper -running horse plush toys ranked first, and the sales of more than 7,000 on June 27th alone. At present, the Ma Tafeiyan doll has been dismissed and has opened the pre -sale model. It takes about 25 days that netizens can receive the beloved "Ma Sa Fei Yan".

The genuine dolls are on sale, and some "speculative" merchants have begun to sell "same" products to seize the market. On June 30, a reporter of Hyundai Express searched on the e -commerce platform with "Ma Tap Feiyan Dolls" as the keyword and found that many shops have been launched on the same doll. From the perspective of price, the price of the Mazafeiyan doll at the Gansu Provincial Museum's flagship store is 99 yuan, and the price of private stores is usually cheaper, the price is 70 to 80 yuan. Of course, there will be some shops with low -cost drainage such as 48 yuan and 58 yuan in order to flush.

In the conversation with the store, customer service will not cover up, and generously acknowledge that his Ma Tafeiyan doll is not genuine. But they also emphasize that "fine workmanship, quality can be guaranteed to be the same as the official website." Some of the suspected fake shops have sold dozens of dolls.

The reporter noticed that the Flagship Store of the Gansu Provincial Museum hung a notice from the "National Treasures in Crazy Stepping on Sewing Machines": These two days we felt the attention and love of the people across the country, and we finally got angry. The copper Benma doll is really not available. Now the pre -sale is about 25 days. Please give us a little time. We strive to complete the task with quality and quantitatively.

△ Gansu Museum Flagship Store Announcement

At the same time, the Flagship Store of the Gansu Provincial Museum also reminds everyone that there are currently wrong stores in major platforms that have begun to fake fake sale. "This product has exclusive copyrights and is not authorized. At present, only Douyin and our store are sold. Don't trust others." Lawyers suggest: intellectual property protection and increase in output should "catch both hands"

On October 24, 2021, the topic of "Lingna Belle's online shopping turning record" appeared on the hot search. The little fox Ling Na Belle launched the world in the Shanghai Disney resort area, and once it appeared, fans were crazy. In this wave of snap -up, pirated vendors also took the opportunity to make a lot of money.

In 2022, the Guangdong Public Security Organ successfully detected the first case of "Bingdun" in the Beijing Winter Olympics mascot "Bingdun Dun" in the province's first case in the province, and seized more than 28,000 infringement "Bingdun Dun", with a total case value of more than 30 million yuan, reflecting "" Bingdun "Cultural and Creative IP genuine management and control.

Judging from past experience, popular IPs are often accompanied by pirated infringement issues, and Ma Tap Feiyan is no exception. Heng Xiaochun, a lawyer at Jiangsu Shun Dian Law Firm, analyzed that IP derivatives intellectual property disputes were mainly applicable to the Copyright Law of the People's Republic of China and the Trademark Law of the People's Republic of China. "From a legal point of view, the copyright of IP derivatives is still different from general copyright cases, and the situation will be more complicated." This will lead to difficulty in protecting rights and leave the opportunity to drill emptiness.

Heng Xiaochun suggested that enterprises can confirm their rights from many aspects from patent applications, trademark registration, and copyright, and at the same time increase the protection of IP and IP derivatives. While protecting intellectual property rights, it can also increase the output of IP derivatives. The method of expanding production can alleviate piracy to a certain extent, and on the other hand, it can prevent serious premium problems.

(Modern Express)

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