From "Liyuanchun" to "Sichuan of Liyuan", "Old Opera" sang "New Life"

On June 28, 2022, the new show "Liyuan Spring" Douyin special party jointly created by Henan Satellite TV's "Liyuan Spring" jointly created by "Douyin Live", the first live broadcast of 39.49 million people watched! Created the highest record of Chinese opera live broadcast. Douyin topic#is spring again, and the exposure of the Douyin platform exceeds 84.92 million times.

This is not the first time in "Liyuanchun". Such a hotness has continued for nearly thirty years on the stage of "Liyuanchun". The "Liyuanchun" column was founded in Henan Satellite TV in 1994. It is the leader of the Chinese TV opera column and one of the strongest TV shows in China. In 2019, with the official review of the World Record Certification, the certification of "Liyuanchun" is "the world's longest broadcast time in the world".

In the past three decades, "Liyuanchun" has explored a path of organic combination of modern TV methods and traditional opera, especially the original fans of "Liyuanchun". It is the earliest civilian draft platform in the country. The enthusiasm of the audience participating in the program has continued to rise in the column ratings, up to 35.7%. As of now, it has remained at the forefront of the ratings of TV columns in the same period of the country all year round.

In the past three decades, the rivers and lakes of television have risen. In the tide of the media to play with each other and competition, "Liyuanchun" keeps pace with the pulse of the times. Traditional culture has been widely spread, and actively explores the development path of traditional media in the integration of communication in the new era. It cannot flood the sound of opera in the tide of the Internet.

In the era of mobile internet, the audience's viewing habits tend to multi -screen interaction, and the fast -paced lifestyle also makes the audience's time "fragmentation". Therefore, the "fragmented" transmission of short videos and micro -video can make the audience more accurately attracted by a link anytime, anywhere, resonate, and spread again. This fragmented communication can make the content from "professional production to user reconstruction", thereby integrating all resources and spreading hot new media.

In the short video era, Henan Satellite TV's "Liyuanchun" actively opened official accounts such as "Douyin" and other platforms, released wonderful short videos in the previous shows, to form dual -screen interaction of "big screen" and "small screen". As of the end of June 2022, the Douyin platform alone attracted 5.2 million fans. As of press time, Henan Satellite TV's "Liyuanchun" is the largest vibrato account in the national opera column.

In 2022, affected by the epidemic, "Liyuanchun" and the Henan Drama Association launched the online ring competition, so that fans and friends can participate in the ring competition without leaving home, which has been well received by many fans. At the same time, they actively cooperated with "Douyin" and launched the "Fame Dou" and "Liyuan Spring" activities. The first phase of the "Fame Dou" invited the vice chairman of the Chinese Drama Association. The contemporary Henan drama leader and the famous Henan drama Li Shujian participated in the program interview.

At 8 pm on June 28th, the "Spring Douyin Special Party in Liyuan" started on time in the official live broadcast room of @Dou. Classic repertoires such as the Concubine Drunk ", the empty city plan", "White Snake Biography" and "Da Deng Hall". The two and a half hours of performance attracted nearly 40 million people to watch big dramas online.

The Douyin special party "Liyuan Spring" is a well -known master, wonderful. There are 16 national first -class actors participating in the guests, 10 of which have won the Chinese Drama Plum Blossom Award and the Mandarin Award. In addition to Wu Qiong, Zhu Shihui, Li Shujian, Wang Quanzhen, Wang Hui, Wang Hui, Ling Ke, Wu Suzhen, and Guan Meili participating, 14 Douyin opera anchors such as@除 除 Cheng Cheng and@除 除 除 also performed. The fans have commented on the comments: "It's authentic big names", "Drama is the favorite of Chinese people."

The first live broadcast of this event hit 39.49 million people to watch! It broke the highest record of Chinese opera live broadcast and set a new height for the live broadcast of the opera. Especially attracting many young people into the live broadcast room. Through this live broadcast, I learned more about the infinite charm of Chinese opera art.

This "Liyuan Spring · Douyin Special Party" is an innovative practice of "Liyuanchun" actively embracing the Internet. In the future, "Liyuanchun" will continue to actively embrace the Internet, pay more attention to the interaction and integration of large screens and small screens. Where is the boundary of the Internet, where the spring buds of "Liyuanchun" should bloom. The column hopes to create a new platform that communicates with the audience and insert the wings of the Internet for ancient opera.

"Liyuanchun" will adhere to creative transformation and innovative development, and continue to dig deep into the rich thoughts, humanistic spirit, and moral norms contained in traditional Chinese cultural resources, combine the requirements of the times inheritance and innovation, find the combination of history and reality, and strive to do it hard Good opera culture spreads, enabling the program to adapt to contemporary culture, coordinate with modern society, meet the needs of the people, tell Chinese stories, spread Chinese voices.

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