Jinhua Wucheng: When you move, you will enjoy "Wufeng Song Yun"

(Voice of Zhejiang reporter Lan Liudan Correspondent Zhang Yuan reported photography: Tian Shuangshuang) On the afternoon of June 28, the third Shi Lu Wu Cultural Creative Competition of "Wufeng Song Yun" ended successfully. After half a year, 423 excellent projects have passed through three rounds of fierce competition, and each leading style in the competition has become another group of "seeds" for the incubation of Wucheng's cultural and economic incubation.

Last year, the Zhejiang Provincial Cultural Work Conference proposed the implementation of the "Song Yun Culture's Living Project" to form a working system for the formation of Song Yun culture mining, protection, promotion, research, and inheritance. Important cultural logo. As a famous historical and cultural city, Jinhua has a deep humanistic heritage. After thousands of years, the wind inherited the EMI, and Song Yunrun had a profound impact on future generations.

The 3rd Shi Lu Wu Cultural Creative Competition is "Wufeng Song Yun" theme, and specially set up a special track group of "Wufeng Song Yun", which is creative transformation and innovative development in the new era in the new era. The whole society solicited creative cases of Song Yun's cultural research and inheritance and the creation of cultural brands in the Southern Song Dynasty. The contestants use Song Yun culture as the object, and from the perspective of Wucheng area, around the top ten elegant lives of Song people such as music, playing, calligraphy, art, poetry, wine tasting, flowers, tea, enlightenment, stone appreciation, etc. Cultural and creative works such as Song Yun ’s cultural IP customization design, Song Yun's cultural life aesthetics, and Song Yun cultural tourism group, so that Song Yun’ s “flowing” and “inheritance” in the new era.

In recent years, in order to launch the in -depth excavation of the cultural symbols of Wucheng City in the whole society, and strive to launch a group of local cultural and creative products with fashionable, convenient and practicality, and rich cultural connotation, promote rural revitalization and inheritance inheritance, thereby further promoting Wu culture. Increasing the image of Wucheng City, Wucheng District has held a poetic cultural and creative contest for three consecutive years, and in the process, one -on -one counseling, investor docking, and work exhibition are implanted in the process. , Open the "fast lane" of cultural and creative transformation to the market economy.

It is understood that the first Shilu Cultural Creative Competition attracted 98 projects to register for the competition. The contestants were mainly based on Jinhua City. A total of 25 participating works won awards, covering many fields such as art craftsmanship, visual communication, and design creativity. The 2nd Shi Road Cultural Creative Competition expanded its influence on the basis of the first competition, attracting the active participation of overseas students from all over the country, even Canada, Japan and other overseas students. Create a game brand. In addition, after the contest promotion, sales exhibition sales, and market docking negotiations, a total of 10 works in the first competition successfully landed, and a total of 15 works in the Second Realm competition successfully landed. Among them, the work of Zhejiang Normal University "The Umbrella of Wuyan" was signed by Jinhua Yun Duo Network Technology Co., Ltd. to purchase property rights. Won the first prize of the first competition, "Flower Manchu City", dyeing cloth art paintings, highlighting Wucheng's tie -dyeing technology to promote the market, and better inherit the non -heritage culture.

The relevant person in charge of the organizer of the competition said that the competition will consider more considering the transformation of subsequent products and gradually open up the cultural and creative industry chain. In the next step, Wucheng District will build a platform for transformation of cultural and creative product achievements, set up cultural and creative product exhibition areas where popular gathering places such as Wantai Plaza, Yongsheng Plaza, and voting for excellent work exhibitions and sponsors. The combination of display and sales, while selling on -site sales, it has attracted more attention from capital and outside the province, and promotes the transformation of design results to go out of Wucheng.

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