Ganzhou: Cultural and creative products make cultural relics "live"

Ganzhou Rong Media (Reporter Zhou Xiaoqin He Changkai intern Li Jing) In recent years, the Cultural Relics Research Institute of Zhangye Great Buddha Temple and the Ganzhou District Museum relied on the cultural heritage and collections of cultural and creative products for the nearly millennium of Zhangye Great Buddha Temple to increase the development and promotion of cultural and creative products. Establishment, let the ancient cultural relics "live", let traditional culture be modernized, and become an important carrier of spreading traditional culture and making cultural relics "active" in young groups.

At the Tourist Service Center of the Great Buddha Temple, the staff is introducing the tourists to the Grand Buddha Temple's Golden Sutra. As the folding is slowly unfolded, the exquisite pictures are present. Although it is a cultural and creative product, it can still be on the line. Feel the Buddhist culture of a century ago.

The Silk Road Names of Zhangye Temple was built in the first year of Yong'an (AD 1098) in Chong'an, Xixia. It is also known as the "Lang Buddha Temple" in the temple. Here is the largest Palace of Xixia Buddhist in the country, the Great Buddha Hall, the largest indoor clay sculpture, and the most complete first engraving "Yongle North Tibet". Buddhist art museum.

In recent years, Zhangye Dharma Temple Cultural Research Institute and Ganzhou District Museum have developed Zhangye Great Buddha Temple Kim Jing Mandas Mandaro version of souvenirs, the Qing Dynasty "Lotus Lotus Sutra", Treasure Town, "Yongle Buddhist Song" resumed Imitation souvenirs, Grand Buddha Temple Jinjing Painting Collection, Gusu version of the Buddhist scripture collection souvenirs, Qilian jade lotus leaf pen washing, Turtle crane -long copper souvenirs, reproduced "Datang Western Regions" one letter, repeated "North Tibet" Two volumes of the Buddhist scriptures, copy the sculpture sutra, Qing Xilin gold powder hand -copied Buddhist scriptures, Qing Fenglin monk Puxian (scroll), "Shen Zhou Fan Face Map", "Zhu Zijiaxun" four screens "Lanting Preface" and other cultural relics and other cultural relics and other cultural relics Top 10 series of cultural and creative products with 32 varieties, these cultural and creative products with a strong cultural atmosphere have become souvenirs for many tourists to visit the Great Buddha Temple.

Li Hu, deputy director of the Ganzhou District Museum, said: "In recent years, the cultural relics research of the Great Buddha Temple is the prototype of cultural relics. The development of cultural and creative products is about 1 million yuan, and the sales revenue reaches about 1.5 million yuan. "

If various scroll folding pages look heavy, then Xixia literature and signatures, Hebajie dolls, Pigbutta Fulu keychain, no card bergamot, Bodhi leaf, keychain, postcard Waiting for more than 30 newly developed cultural and creative products are closer to life. Once the cultural and creative products that integrate traditional elements and trendy thinking are launched, they have captured the hearts of a large number of young people and allowed cultural relics to "describe" cultural memories.

"In the next step, we will use the public brand of the Ganzhou Cultural and Creative Alliance region to cooperate with the cultural and creative design company to develop a series of cultural and creative products with the cultural charm characteristics of the Great Buddha Temple, increase publicity, and use online and offline sales. The model allows tourists to feel the heavy cultural heritage of Ganzhou while traveling to Ganzhou. "Li Hu said.

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