Weifang created the "East Asian Cultural Capital" ｜ Use cultural creativity to distribute the charm of Qingbo cultural relics

In recent years, the museum + cultural and creative frequently attracts the public's attention, and has brought more and more paths to its related cultural and entrepreneurial development. The cultural communication of the museum has become "more tide and more interesting."

On the basis of the precious and rich cultural relic resources, the Qingzhou Museum aims to promote the "live" of the excellent traditional culture of China, aiming at market demand and the aesthetics of the public, and launched a group of cultural and creative products. "Getting staged results on the road.

In recent years, the Qingzhou Museum has increased the opening of cultural and creative resources in the museum, encouraged the museum to carry out various forms of cooperation with social forces, promote the combination of social funds and museum cultural relics resources, and expand development, design and production channels. Combined with the traditional Chinese festivals, collected cultural relics, and newly launched exhibitions, there are six categories of new products with rhythm and rhythm. For example, combined with the Qingming Festival and the Dragon Boat Festival, the flower language series products -clove series, wormwood series essential oil soap, cold soap, sachet, silk scarf, etc. are loved by the majority of female consumers; The champion of the champion derived from the test paper is well recognized by the candidates and parents; the thinking bodhisattva T -shirt, the first mountain spring water, etc. have attracted the attention of young people and health people; Two cultural and creative products launched by the Buddhist statue exhibition unearthed from the temple site -Yunwu Jin Gu Gift Box and Siwu series of drinks are loved by the audience; once the "Qingzhou Sending Blessing" New Year gift box is welcomed by everyone, it is welcomed by everyone , Sales before the Spring Festival.

Implement "cultural relics + strategy", open up ideas, make full use of the network platform, explore the live broadcast model, and expand sales channels. Actively participate in local cultural promotion activities, let the cultural and creative products of the museum go to the people, and activate local cultural consumption capabilities. The cultural and creative research and development of the Qingzhou Museum is positioned in "Promoting the excellent Chinese culture and inheriting the Chinese civilization" and "promoting the coordinated development of the economy and society". Zero -authorization fees support young teams, and their income is owned by the other party, fully mobilizing their enthusiasm. In recent years, the establishment of three cultural and creative companies has been born, which has led to the employment of more than a dozen young people, produced great social benefits, and gave ancient cultural relics to young life.

Cultural relics carry a bright civilization, inheriting historical culture, is our valuable heritage, protecting the cultural relics in the contemporary and benefiting. The Qingzhou Museum will fully tap and protect the use of existing cultural relics resources, use cultural creativity to distribute the charm of Qingbo cultural relics, turn the advantages of resources as the development advantage, convey East Asian culture to the world, express East Asian voice, spread East Asian image, and add to help create East Asian culture capital. Cultural relics power.

(Lin Lin, Qingzhou Museum)

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