Genting Dialogue | Yu Minhong talks about "East Selection"

In a new scene -style documentary interview program "Genting Dialogue", the host Zhou Yun dialogue, the founder of New Oriental, and the New Oriental Online CEO Sun Dongxu, Dongfang selected anchor Dong Yuhui, and Yoyo. In just 30 minutes, the topic and images were as smooth as silk, and soon after watching it, it was unforgettable for a long time.

Recently, the live broadcast room of the "Oriental Selection" of New Oriental has been on fire. The unique "bilingual live broadcast" and "knowledge -based cargo" became a hot topic of discussion for a while, letting everyone see another possibility of live e -commerce companies; at the same time, " Oriental selection "The main strategies such as agricultural products, team operations, effort supply chains, and self -operated products are also optimistic about the industry. They believe that they may lead the live broadcast and bring their goods to the mature in the second half.

In the face of pursuit and heated discussion, what do Yu Minhong and his team think? Will "Eastern Selection" continue to get angry? What heavy strategies will be launched in the future?

"Genting Dialogue" pays attention to the trend node behind the hotspot, explores the richer humanistic and commercial space outside the live broadcast room, and listens to the true and profound thinking of the aura characters in the embroidery "poetry and the distance".

Standing at "Genting", the field of vision is not only at the moment, and has a more unique scenery.

Positioning new coordinates

Enter the scene, mark the era

"Genting Dialogue" is a new original scene documentary interview program created by CCTV.

Each period is in -depth dialogue with the "Genting Observer" with the "Genting Observer". Looking at the background of the new era, tap the high -profile knowledge of the representatives in the economy and society, and convey the ideas, values, and deep "clouds" thoughts.

The unique choice of space coordinates is the distinctive feature of "Genting Dialogue".

The program selects urban landmarks as the real -world studio, and is followed in combination with specific scenarios; the characters invited each issue are the typical era characteristics, the scientific community, business, cultural circles, etc., which are continuously aggressive in the new pattern, and have the most aggressive. Representatives of cutting -edge thoughts.

Zhou Yun, the host of the first program, was transformed into a "Genting Observer" and walked into the "Oriental Selection" space of "New Oriental Online" to explore the most true answer behind the "education".

When Zhou Yun stood between Zhongguancun's Linli building complex, his heart was full of waves. From a field to a building in a building, Zhongguancun is called "Silicon Valley of China". Scientific and technological innovation is synonymous with this soil.

A large number of outstanding talents in China have gathered here, and generations of outstanding companies have been born. The New Oriental is one of the iconic. It has continuously interpreted the entrepreneurial spirit of daring to be the first, hard work, and innovation with 30 years of development.

"Genting Dialogue" starts from here to open the door of a live broadcast room and see the transformation and breakout of an old company, and the development of the times.

The precise space choice is not only an important path after the curtain and arrival at the scene, but also help to open the character's ideological space, bringing complementary interview effects.

When the anchor Yoyo took Zhou Yun through the office area, the desk was piled up with goods, and the warehouse had spread to everywhere.

The office pattern of originally needed to be re -planned was urgent. The transformation of an old educational company is obviously on this space.

When Zhou Yun asked Yoyo how to look at his current identity, Yoyo said that he was still a teacher deep in his heart, and sales were just the current position.

When everyone "prefer" her "bilingual anchor" in the live broadcast room, she will feel confused and worry about whether her words and deeds are correct.

In the transformation, everyone will have various discomforts, but the most valuable thing in New Oriental is the courage to move forward and the sense of responsibility for society. This is closely related to the corporate culture advocated by the founder of New Oriental Yu Minhong.

In the show, Yu Minhong's popularity in the face of "selection of the East" seemed to be more calm: "The popularity actually brings you more responsibilities. Many things behind New Oriental are not ready, we have to be careful, we have to be careful, we have to be careful, we have to be careful. To slow down. What is important is that every single thing sold out, it is a good thing, and everyone is responsible for every single thing. This is what I want. "

Build a new image

Deep dialogue, humanistic record

"Genting Dialogue" also has unique settings in the image style and dialogue.

The show broke through the interview scene of the original studio, put the talk site in the documentary scene, and combined with important event time nodes to cooperate with the form of follow -up, the personality of the interview object, the characteristics of the city, and the timeliness of major events were organically integrated.

With the transformation of different scenes and the parallel narrative editing rhythm, "Genting Observer" continuously explores the journey behind the character's behavior, decrypting important nodes, important choices, and true thinking in major scenarios. Culture and other topics show the stories of three -dimensional multi -dimensional characters from a humanistic perspective.

From the education of New Oriental to the production of agricultural and sideline products, how does this extension of the great transformation make a decision? What kind of heart journey has everyone in this process experience in this process? What happened to the most fearful, most confusing, most cheerful, and most relaxed moments?

The sincere conversation between Zhou Yun, "Genting Observer" in the program, often hit the heart and face the pain point directly, and constantly leads the thinking. The angle and dimension gradually build a clear answer.

When Yu Minhong bluntly determined to enter this track, he didn't have much ambition. Everyone warns him not to do it. Once you step in, you may not come out. "But I still think that agriculture is a big market, and still feels helpful to farmers. I went in. "

Among them, there are emotions for rural and agriculture, a sense of mission responsibility for society, and keen business judgment.

Sun Dongxu, CEO of New Oriental Online, said that this transitional "Oriental Selection" is actually a clear zero. From a listed company facing the new Oriental 28 -year brand halo, it has become a small entrepreneurial company.

"I said that we are an innovation team, forgot to the past, what is the listing, what high light moments, what deep accumulation ... I have been working in New Oriental for 15 years, and now it starts from the front line. If you make me personal evaluation, I think I think I think I think it is These six months are the most memorable, deepest, and the most self -evaluation of the most self -evaluation. "

And now Dong Yuhui, who has become a live broadcast of "top flow", has already written a resignation letter, but has not had time to give it to manpower, so he insisted on staying.

At the beginning of the live broadcast and cargo, Dong Yuhui had encountered a screen -style scolding, and relying on the belief with the team to spend that difficult day.

Just as a netizen's comments, "from the no one in the live broadcast room to the first list of goods, witnessed the face value of the major Internet celebrity anchors in front of the talent. With the "Gravoleum Feng Deng" soul, from education to helping farmers, inherited the constant intention of New Oriental. "

In such a "cloud" dialogue, we can understand how Yu Minhong is behind the lively live broadcast room. With the team, we firmly and persistently pursue poetry and far away.

Discuss new thinking

Thinking abundance, high times of the times

The show quoted a video of Yu Minhong many years ago. In his speech, he said that he always thought that he was a snail and kept climbing. Maybe he had not climbed to the top of the pyramid, but as long as he was climbing, he was enough to leave him ordered himself to order himself. The day of movement.

He is 60 years old this year. He is undoubtedly the iconic figure in the trend of the times. In the face of an unknown future, he bluntly said that he has no fear and worry. "I have worked hard in the mall for more than 30 years. Have experienced it. "

When a new generation of young people face challenges and dilemma, they will inevitably get thinking and encouragement from the figures of Yu Minhong and other times. "Genting Dialogue" is the coordinates of participating in the era and observation of the age.

A netizen left a message saying, "The unexpected circle selected by the East tells us a sincere, inspirational, warm, and beautiful story. The look of climbing is just like yourself, and it will get better. It will be fine! "This is exactly the resonance and resonance of the show to the young audiences.

What can be a historical road sign? Which buildings can be used as urban landmarks? Which faces can represent the times? What thinking can give life coordinates?

"Genting Dialogue" is based on the national height of the central media, focusing on the topic of the times, extending content topics, grasping the direction of the policy of the new era, and strives to portray the tension of the times in the line of the word and the world of light and shadow. It is worthy of attention to the outline of life that is hidden in Chinese society today.

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