Entrepreneurship in Longgang, Shenzhen!Hong Kong -based guy's cultural IP "out of the circle"

Author:Longgang Rong Media Time:2022.06.29

In a office building located in Tianan Yungu, Bantian Street, Longgang District, Shenzhen, a digital creative industry chain focusing on the industry in the later stage of film and television is constantly improving: this is the only international film and television in the Guangdong -Hong Kong -Macao Greater Bay Area, which is currently in the Guangdong -Hong Kong -Macao Greater Bay Area Late production base. Since the establishment of more than a year, a number of Hong Kong -based film and television culture companies have been settled north to settle in Shenzhen -Hong Kong International Film and Television's post -production bases. With the acceleration of the construction of the Guangdong -Hong Kong -Macao Greater Bay Area, the film and television industry and talent cooperation in Shenzhen and Hong Kong have become closer.

Li Zhenan is a Hong Kong -based "deep drifting". Three years ago, he moved the company to the Shenzhen -Hong Kong International Film and Television's post -production base in Longgang, founded a cultural IP creative company, and started his career. "For cultural and creative companies, the resources of the upstream and downstream here are very rich." Li Zhenan said that what he saw was the Shenzhen -Hong Kong international film and television post -production base assembled a number of upstream and downstream companies, which greatly reduced the cost of communication and achieved realization of the cost of communication and achieved realization. Creativity is more efficient.

He felt deeply. On December 31, 2021, at a digital art exhibition in Chengdu, Li Zhenan appeared stunning with his cultural and creative IP "Oliu Bear". His cultural and creative works are displayed on a large screen on Chunxi Road in the form of 3D naked eye videos, attracting many citizens to stop and pay attention.

Li Zhenan (right) originally designed the image of "Olion

"Olione" successfully "out of the circle". This rare 3D animation was in the later production base of Shenzhen -Hong Kong International Film and Television. Li Qinan was produced in only 18 days through cooperation with the downstream special effect production company of the industry chain.

"Our own 3D production technology can only complete the effect of the plane." Li Zhenan admitted that in the post -production base of Shenzhen -Hong Kong International Film and Television, only a few steps to get out of the office are the Lockete Vision Effect Company that can achieve 3D animation production. In just 18 days, the two cute "Euoli Bear" became a dynamic animation from the plane 3D image. "In the past, it took 45 days as soon as possible." Li Zhenan sighed.

Shenzhen -Hong Kong International Film and Television's post -production base is at the core node of the Shenzhen Longgang Digital Creative Industry Corridor. For more than a year, combined with industrial development trends, the film and television resources of the Guangdong -Hong Kong -Macao Greater Bay Area have been gathered. Assets, digital encryption, special effects production and other industrial chains.

"Olione" 3D animation appeared in Chunxi Road, Chengdu.

At present, with the continuous improvement of the industrial chain, many Hong Kong -based film and television cultural enterprises have settled in the base, which has also become the forefront of the Shenzhen -Hong Kong Film and Television Cultural Cooperation and Exchange in the Guangdong -Hong Kong -Macao Greater Bay Area. "The film and television digital industry cooperation between Shenzhen and Hong Kong is getting closer and closer." Li Zhenan said that his company opened in Shenzhen, but the communication with Hong Kong partners was very convenient and close. "Many ideas and ideas come from colleagues in Hong Kong, and there will be many cultural and business contacts."

With the in -depth promotion of the construction of the Guangdong -Hong Kong -Macao Greater Bay Area, the exchanges and cooperation in Shenzhen and Hong Kong are becoming closer, and Li Zhenan also has his own plan. "Our Shenzhen -Hong Kong Film and Television production base is a distribution center and gathering point for culture. I hope that young people in our country have more cultural self -confidence to turn and carry forward Chinese culture into a trend." Li Zhenan said.

The image of "Ollie Bear".

With the in -depth promotion of the construction of the Guangdong -Hong Kong -Macao Greater Bay Area, Shenzhen -Hong Kong Exchange and cooperation are getting closer and closer. The trend of the world. "Li Zhenan said.


Original statement: Longgang Rong Media original, please indicate the source for reprinting.

Edit: Chen Yao He Su

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