Listening to the Hall of Hot Comment | Museum's creative circle has driven Wenbo fever, making young people fall in love with ancient and splendid culture

In the past few days, a ugly and ugly cultural and creative doll "Ma Safeiyan" from the Gansu Provincial Museum "Ma Sa Fei Yan" came out of the night overnight, selling directly. In recent years, the cultural and creative industry has continued to spark with the museum, resurrected ancient cultural relics with creativity, and captured the hearts of young people, making them fall in love with the long -term culture of China, and the cultural self -confidence is increasing.

Take a closer look at this series of dolls based on the cultural relics of the Gansu Provincial Museum's collection of "Tonghuan Horse" as the prototype. With the funny look of white eyes, the young people who love to play stalks everyday fell in love with this cultural and creative doll. "Copper Benma" plush toy was launched on June 14, and quickly rushed to the popular collection list and sales list, with a monthly sales of more than 1,000 orders. It can be seen that as long as you can get the interesting point of contemporary young people, ancient cultural relics can also live and fire.

Of course, this also tests the creativity and ingenuity of cultural and creative product designers. It is necessary to respect the prototype characteristics of cultural relics, but also take into account the aesthetics and psychology of modern consumers, and create more interesting and more useful cultural and creative derivatives. Essence In order to make cultural and creative products more "out" and easier to integrate into the life of the younger generation.

In addition, in the past two years, the works or products of cross -border cultural and creative cultural and creative cultural and creative culture, whether it is a physical product blessing of the non -heritage, or the cultural relics emoticon package of the Internet, it is not difficult to see that I have given China for 5,000 years in China. The countless creative inspiration of cultural and creative workers, with a little creativity and changes, it is not difficult to fire. With more and more cultural and creative products entering the life of young people, "'National Tide' is the real tide" is becoming a way of life that young people choose and love it. Cultural self -confidence is also The increasing day. We are also willing to see more museums together with the cultural and creative realm to add a brilliant "color" to our lives.

Zhao Ying, a reviewer of Chengdu News Broadcasting, Zhao Ying

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