Why is this National Popularity of the Popularity of the National Art of Zhejiang, why is it in Ningbo?

meeting venue.

Today (June 29), the Frequency of the Frequency of the National Art of Zhejiang Province was held in Ningbo.

"Building a new era culture and art logo" has released important signals in the context of building a common prosperity and rich spirit.

The popularity of national art is an important measure for the modernization of public cultural services in Zhejiang's high -quality public cultural services. The 15th Party Congress report of Zhejiang Province pointed out that it is necessary to focus on promoting the prosperity of the whole region to prosper the spirit of the whole people. Implement the cultural development model of spiritual and richness, strengthen advanced cultural cohesion, realize the spirit of prosperity in common prosperity, and realize culture first in modernization.

Ningbo took the lead in exploring the road in the popularity of national art, took the lead in carrying out the popularity of the "one person and one art" national art popularization and exploration practice nationwide, and created the "Ningbo model" for the popularization of the art of national art. It was frequently praised by cultural experts from all over the province.

"We hope to popularize the art of national art, and in the visible to the specific cultural life, let everyone feel the nourishment of culture and art." The important measures of high -quality development and construction of common prosperity demonstration zone are important starting points for meeting the new needs of the people's culture. "I visited the scene of" Lazhou Late at 7 o'clock ", and I felt deeply. I hope that more people can enjoy high -quality public cultural services."

"Ningbo will conscientiously implement the spirit of the Provincial Party Congress, actively explore the new measures of the popularity of the national art under the picture of common prosperity, and strive to build a national art popularization demonstration zone with 'everyone's participation and sharing of the whole people', so that art will become Ningbo's modern coastal metropolis metropolitan city The unique temperament and the most beautiful background. "Jin Yan, member of the Standing Committee of the Municipal Party Committee and Minister of Propaganda Department.

Participate in multiple participation and promote the popularization of the art of national

Find a gap in communication and promote improvement in exchanges. Yesterday, experts from relevant cultural systems in the province inspected the new space of Ningbo's "one person and one art" of Ningbo Cultural Museum, Huigang Art Museum, Cheese Park, Old Bund, Li Zhai, and highly affirmed the popularity of Ningbo's national art.

Experts from relevant cultural system experts from all over the province.

Ningbo has a long cultural root and thick human resources. It is the source of the opening of the Chinese marine civilization, the place where the east of the eastern Zhejiang academic and the prosperity, and the states of etiquette.

As early as 2016, the city issued the "Implementation Opinions on the Construction of" One Person and One Art "National Art Construction, and officially launched the" one person, one art "national art popularization project.

Through six years of exploration practice, the city has initially formed a systematic, diversified, and digital national art popularization model.

"One person, one art" has also gained a lot of personalized practical results. The most representative of which is the increasing "small and beautiful" new art space at the end of the streets and lanes. The "National Plan for the popularization of the village art" led by rural revitalization.

The 24 -hour free and open Huigang Art Museum has frequently "out of the circle" to become a gathering place for youth and art. Since the establishment of the museum, a number of cultural exhibitions with the results of artistic popularization have been planned. "The times are developing rapidly, and art is already forward -looking and leading. The age level of art gallery to attract the public should also be diversified." Wang Zhaoxun, head of Huigang Art Museum, said.

Ningbo Cheese Park Art and Pei Activities.

In May of this year, the Municipal Culture, Radio, Film and Television Tourism Bureau launched the new space of the "one person and one art" to explore the new path of self -consistent art popularization, and build a 15 -minute quality cultural life circle with high quality. The Huigang Art Museum is the representative of the new space of the exhibition category.

Among the first new spaces created, there are both public cultural and art exhibition venues, beautiful rural cultural spaces, cultural space in the business district, as well as museums, art galleries, and art museums with exhibitions as the core content. Cross -border art spaces such as homestays, restaurants, community streets.

As early as February 2017, the "one person, one art" was included in the seven major plans of Ningbo's prosperous literary and artistic development, and established the goal of building a pioneering area for the popularization of the national art of "one person, one art". Cultural departments at all levels play the role of the main force in the popularization of art, and organize, coordinate, and drive various cultural resources, various cultural social organizations and cultural enterprises to participate in the popularization of the art of national.

Jointly propaganda, education, radio and television, trade unions, Communist Youth League, women's federation, and science and technology associations, etc., Ningbo established the Ningbo national art popularity joint conference system to coordinate the comprehensive utilization of facilities, talents and resources between departments. The supply method of service forms a joint force that promotes the popularity of the national art.

"The participation of many social forces injects new vitality into the popularity of Ningbo's national art." The relevant person in charge of the Municipal Culture, Radio, Film and Television Tourism Bureau introduced that the city establishes a "one person and one art" social alliance. Policies support, adopting incentive measures such as rewards and subsidies have greatly mobilized the enthusiasm of social forces, and led to the development of social art training and cultural consumption.

At present, there are 349 social alliances in Ningbo's "One Person and One Art". As of May this year, 349 social alliances in Ningbo's "one person, one art" social alliance constituted a strong social power matrix and accumulated 5 million people for citizens.

Digital leadership, explore the convenience and efficiency of art popularity

Nowadays, the service styles such as Yunzhan, Cloud Exhibition, Webcast, and immersed interactive experience have comprehensively improved the quality of the popularity of the national art.

"One person, one art" faces a large number of popular targets, huge cultural needs, and is the best application scenario for digital reform.

At present, the city has built the "one -stop" "one person, one art" cloud platform to provide resources and services, to create a performance, exhibition, training, lectures, and competitions. Wuling up online art popularization colleges.

According to the overall requirements of digital reform, focusing on the service concept of "Internet+the popularity of national art", our city has also upgraded and developed on the "one person, one art" cloud platform. Learn and make an appointment performance "cultural supermarket".

Citizens can participate in literary training and artistic appreciation, obtaining information on literary and artistic activities, realizing cultural venues, reservations for performance activities, and online learning. Since the platform has been launched, the total total visits have reached 7.96 million; the total number of registered users of the three major terminals of the PC, WeChat side, and APP has reached 248,000.

In order to meet the new needs of the short video era, our city has also developed a total of 3078 episodes of training online courses- "MOOC), which is 16500 minutes. As the type of resource popularization of art, it has filled the gap in the construction and application of moody -class resources in the public culture.

"One person and one art" allows art to fully integrate art into the people's lives, deeply moist the minds of the masses, and open up the "last mile" of grass -roots public cultural services, forming a vivid situation of government -led, social participation, and sharing of the whole people.

Today, more and more popular projects can participate in the masses, training, lectures, activities, and events are active in every corner of the city; more and more choices of the masses, calligraphy, music, and dance covers dozens of art categories; participating in participation; participating in participation; participating in participation; participating in participation; participating in participation; participation participating; There are more and more crowds, different ages, different occupations, different national borders, from children to the elderly, from citizens to foreign friends; the coverage level is getting wider and wider, art popularization into the field station, enterprises, and campus, from the campus, from the from the campus. The city to the countryside, from mountains to islands, spreading throughout the city.

After third -party evaluation in 2020, the city's "one person, one art" national art popularization comprehensive participation rate reached 82.93%. Last year, Ningbo's "one person and one art" became the first batch of "Best Practical Cases in Zhejiang Province Culture and Tourism Promotion" in Zhejiang Province.

"The construction of new space, the innovation of high -quality content, and the continuous expansion of the team have continuously promoted Ningbo 'one person, one person, one art, one art, and the popularity of the national art." In the new era of the popularity of the National Art of the People, the Eight Plan for Innovation and Development of the Popularization of the National Arts, continuously improve the top -level design, promote the digital reform of the popularization of the art of national arts, create a higher quality, more dimension, and better -efficient spirit of model projects. Construction of metropolis.

Reporter Li Xiaohang Liao Huilan

Edit Fu Tingting

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