C sums of light | How to "make new" in the art museum

Author: Editor -in -chief of Zhonggang Art "Bingbing Furnace ArtdBL"

With the promotion of cultural infrastructure in various places, we often see some new art museums built and put into use. What does "new" mean? First of all, it means that it has a new building, a newly established team, and a new institutional vision. This is a "new" of a physical state, which is naturally generated with the birth of a new space.

Recently, I saw the "new" of the Nanjing Deji Art Museum, and the news announcement showed that they would present the "new exhibition hall", "new exhibition" and "new exhibition hall", which is rare and positive for the art industry under the control of the epidemic control. New movement. After all, under the impact of the epidemic, too many plans have been stranded, and the "very state" of society makes everyone exhausted. A series of new plans of the Deki Art Museum is the embodiment of the toughness and vitality of this industry. Their "new", and also brought us another dimension of thinking, what is the more important "new" of an art museum? For a newly established art museum, in addition to having a natural "new", how can they "do new"? How can it re -stimulate itself outside the inertia for an art museum that operates?

"Cross -run" with business logic

The "new" of the Deki Art Museum seems to focus on the "new plan", but I think it is more interesting that their definition of themselves is loose "stereotyped and stiff things". The Dki Museum is located on the eighth floor of Deki Plaza in Nanjing. An obvious logic is that the art museum is a drainage role in the mall. After all, we see too many shopping mall punch -in exhibitions that cater to popular fun but ultimately ask. From the new plan of the Deki Art Museum, we can see that they have aimed their attention to themselves (collection, research, and institutional own construction), rather than analyzing and catering to the unpredictable audience needs. For example, the main body established in the new plan, with the characteristics of ancient China, Jinling characteristics, China and international modern and contemporary art as the "three -legged" exhibition and research direction. Later, the spiritual needs, the Deki Art Museum would mobilize the audience's visual experience and intellectual reserves through the exhibition, not just stimulating their "immersive senses". The Deki Art Museum hopes to form a spiritual and intelligent dialogue with the audience.

In fact, the successive emergence of the private art museum is the product of "excess material and mental shortage". If the art museum continues to act as a drainage of material consumption, it is actually a inverted end, which is also a serious underestimation of the value of the museum. The practice of the Deki Art Museum opens a possibility, that is, the art museum under the support of business forces can try to "cross running" with the business logic, rather than "parallel operation". The most important value and energy. If you talk about it, it will only reduce the value between business and art. From this level, the establishment and commitment of the Deki Art Museum on the "new positioning" is to step out a new path in the inertia traffic thinking and strive to achieve the integration and mutual complement of the art and business.

Not a privileged existence

In recent years, a lot of changes have taken place in the domestic art museum industry, especially the private art museums have emerged one after another, and the art museums in some administrative districts have been born one after another. The possibility and effectiveness of the art museum in the formation of urban culture have the possibility and effectiveness of building a new culture. In the new plan of the Deki Art Museum, the symbiotic relationship between the local culture of the museum and the city of Nanjing is explained, and it is hoped that through the continuous public art plan, it will form and form a new urban culture. In fact, the localization and community of the museum work, and even the work attributes of the art museum have evolved. Many art museum work has become more and more cities, and the performance of this characteristic has become more and more vivid.

For example, in recent years, there is an interesting phenomenon, that is, the rise of the Museum of Art of the Urban Administrative Region. Their collective appearance actually confirms the previous views. The art museum has "the value and influence of factuality" in the city. For example, the Xuhui District behind the West Coast Art Museum, the Pudong New District behind the Pudong Art Museum, the Pingshan District behind Pingshan Art Museum are all art museums formed by administrative units or large state -owned enterprises. There will be more such art museums. It can be seen from this phenomenon that the museum is a rigid need in the layout of urban cultural infrastructure, and the art museum exerts a practical driving force during the urban cultural construction and local identity formation process. The art museum is not a prodigal existence in our city. It is the development of urban culture to a essential center of attention.

See it as a brand to release the shackles

For the art museum that just needs, in addition to creating a "new" in physical space, we actually need to build a stronger and strong infrastructure. For example, how an art museum forms its own characteristics, how to form its own accumulation and precipitation, and how to make its own strong voice on public platforms, these basic problems need to be responded through continuous action. For example, the Deki Art Museum is more concerned about how to develop its own collections into the public's art and ideological resources. At this point, the Dragon Art Museum and the Art Museum are facing similar problems. Expand independent and serious research work, and then form a public resources that can be shared -to do this, not only need money, I think this is a basic understanding. From this level, "doing new" is not to create a new thing, but whether it can continue to support and promote independent academic research, and whether it can eventually form a state of research and collection mutual promotion. It is precisely because these fundamentals are often overlooked. In this context, a art museum that can pay attention to infrastructure construction and has a fascinating fundamentals on the fundamentals is also "doing new". In the past years, as the art museum has become more and more, in fact, there are certain competitions. A art museum wants to form its own characteristics and influence in the competition. Old "and" doing new ". We have also seen many practices of some art galleries in "doing new". For example, Chengdu Luhu A4 Art Museum breaks the exhibition -centric approach, and uses the ISTART Children's Art Festival as the key project of the year. Sexual exploration; for example, the Guangdong Times Art Museum stimulates the enthusiasm and vitality of internal entrepreneurship. They empower the internal organization to form the productive forces of the museum; Shanghai Fosun Art Center is based on Shanghai as a window for Chinese contemporary art to communicate with art. The museum is a connector between the communication and interaction between Chinese contemporary art and international contemporary art. UCCA is actually a different number of domestic art museums. They are more actively shaped a cultural and artistic brand, not just a facing the art circle and the art circle and the art circle and The art museum of the audience. When we regard the art museum as a brand, the shackles on it are loosened, and the art museum can develop more dynamic and ambitious practice. The art museum can also form more influential public expression, which can radiate And influence more people.

Whether it is the "new" of the Deki Art Museum, or the other art museums to try to get out of the routes of their respective halls, it involves several basic and fundamental issues: what is the family of the art museum, and how to face the bottom of their own home; What is the production mechanism of the art museum, what is the production mechanism and what is eventually produced; as an organization, how to overcome the "institutional disease", and then continuously release the kinetic energy and vitality; except for the construction and improvement of itself, how does the art museum build up and improve itself. Create value and influence in public areas. Although these issues are very basic, I can give a response institution with a sober action. I think it is a new institution, which is doing new.

Source | Jingbao APP

Edit: Chen Jianguo

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