How can the art museum and the audience "go to both directions"

Online interaction, cross -border cooperation, and new exhibitions, the art exhibition industry ushered in recovery-

How can the art museum and the audience "go to both directions"

On June 24, the opening of the Gallery Week Beijing 2022 brought a long -lost hustle and bustle to the 798 Art Center. More than 30 exhibition agencies have launched more than 40 heavy exhibitions. Voice guides, forum lectures, art exhibitions, and collection of chapters and other activities have appeared online and offline, attracting many art enthusiasts to feel the artistic atmosphere of art.

"After the art museum and exhibition hall resumed the opening, many friends in the group made an appointment to visit the first time, and shared their entry experience and exhibition experience in the group." Wang Jing is the public account of Beijing Literary and Art Activity "Lewen Beijing "The principal, push the latest information about art exhibitions in the fan base every week. "Gallery week is a major event in the Beijing art circle. It is generally held in March each year. This year, it is postponed to the end of June. My friends and I have been paying attention."

Looking at the whole country, the Museum of Art located in Shanghai has successively resumed work and welcomed the audience with a new look; various cultural activities in Shenzhen are also in an orderly manner ... Based on the current, how should the art exhibition industry maintain a benign interaction with the audience, and more The reporter conducted in -depth interviews to meet people's spiritual needs.

Webcast, the curatorial moves from the niche to the public

Just in May, Li Xue, the "heavy enthusiast" of the literary exhibition, admits that she is "more busy than usual." In the calendar of the mobile phone, she clearly records the live broadcast activities she wants to watch every day. Time, platform, content, guests and other information are all available, and sometimes even the two activities of the scene.

In Li Xue's opinion, in the days when they were not out of the house, the cloud exploration exhibition was like "giving charcoal in the snow", which could make up for the shortcomings that could not come to the scene. "In the live broadcast room, you can face face to face with many rare experts and scholars, listening to their professional explanations and comments. This excellent learning opportunity is precious."

Today, virtual exhibition halls, cloud guides, online discussions, and interaction and sharing on various new media platforms have become the "standard" of the daily operations of the museum. Especially in the days when the exhibition is unable to watch, digital technology breaks the limitation of time and space, making the art gallery and the audience "zero -distance dialogue" possible.

In Beijing, from the first weekend of the closed hall in May, the Mumu Art Museum has launched a series of live broadcasts of the "Art Strike Workers" series of "not going out to watch the exhibition plan" series of live broadcasts and focusing on the topic of college students. "We tried to present the exhibition works of the art museum and the daily working status of the staff, and actively interact with the audience to trigger an immersive experience." Lin Han, the founder of the Mumu Art Museum, introduced that the Weibo live broadcast of the art museum The number of viewers per game has exceeded 10,000. Recently, the live broadcast of Douyin Guide with Beijing Gallery Week also received millions of attention. "In the days when we couldn't watch the exhibition offline, we met with the audience in the live broadcast room and confirmed each other with likes and screen swipes."

"Cloud exhibitions have the characteristics of autonomy, interaction, entertainment, etc., which can make the planning and dissemination of the art museum from niche to the public, interactive experience from one direction to two -way, and the spread of communication and radiation has been greatly improved." Chen Xiangbo, curator of the Art Museum, said.

During the closed hall, although the Beijing Museum did not launch online activities, it has been pushing videos and text materials related to exhibitions through public accounts to help readers understand the story behind the exhibition and maintain a "dialogue" with readers. "People need to read in depth to calm their hearts and deepen thinking." The curator Lu Yinghua said.

Cross -border innovation, multi -dimensional showing the beauty of life

On June 18, a double -layer bus decorated with the words "PAM Pingshan Art Museum" appeared on the streets and alleys in Pingshan District, Shenzhen. In the 4 -hour journey, the artists performed programs such as image graffiti, Akaberbella, modern dance, musical instrument singing, etc. in a flash. To the audience.

In the opening of the Pingshan Art Museum, a total of 25 exhibitions have been held in three years, attracting more than 320,000 viewers, and have been selected for the top ten domestic contemporary art museums on professional media for two consecutive years. "On the third anniversary of the opening of the Pingshan Art Museum, we launched the" Global Art Bus Roaming Plan ", inviting everyone to participate in this dramatic, accidental and co -creative art journey." This event compares this activity to "fireworks". "Little fireworks and big fireworks are constantly shining over the city, so that they can bring gorgeous urban life scenes to citizens."

If the flowing bus allows the art in the art museum to enter daily life, then cross -border cooperation with other art forms with exhibitions and other art forms will attract audiences to return to the art museum through the "1> 2" method. beauty of.

Since the opening of the "Austin Lee: The World Paradise" in mid -February, since the opening of the Mumu Art Museum (Hall 798), there are many art groups such as music, dance, comedy, etc. to the scene to find inspiration and inspiration and inspiration in the cross -border cooperation with the exhibition. Spark: Contemporary dance actors combined with the high saturation space design adjustment of clothing and choreography to bring unique dance performances to the audience; at the popular dance at the weekend, the swing dance actor led the audience to dance with music and enjoyed the artwork. Wonderful; the actors of the Xingchai Comedy Troupe visited the Art Museum at night to pass the wisdom and romance of the comedians to the audience; During the immersive art healing activities, the artist used the real -life layout of the exhibition to allow the participants to let the participants use a variety of artistic expression forms to allow participants Get positive emotional experience. "After each epidemic, the recovery of offline business requires a process, and the passenger flow will take at least 2 to 3 weeks." In order to deal with these challenges, Lin Han said that the art museum chooses to extend the opening time of the library and through the rich organization of the tissue, and through the rich organization of the organization, it is rich through the rich organization of the organization. The artistic tour allows the audience to have greater interest and loose time to enter the art museum. "After restoring the opening of the museum, we immediately launched a new issue of‘ one day blogger, you can also watch the exhibition activities for free, try to shorten the recovery period and make the audience more motivated to participate in it. ”

Lin Han further talked: "By planning high -quality exhibitions and cross -border innovation activities, we hope to find a new way to talk with the audience and advocate a lifestyle of the‘ art community ’.”

The new exhibition is frequent, and the art museum looks forward to communicating with the audience face -to -face

In a recent public course of online art healing held by the UCCA UCA Jurens Contemporary Art Center, Liu Zhengkui, a researcher at the Institute of Psychological Institute of the Chinese Academy of Sciences, talked about "educating the heart". He pointed out that the healing function of art lies in acceptance and positive construction, which can keep people a balance between rationality and sensitivity, and look at the world from a beauty perspective. "Let art enter everyone's life and integrate into this era." He appealed.

Entering June, as the epidemic in Beijing, Shanghai and other places improved, the work of the art museum gradually returned to the right track, and the long -time exhibition plan was released in the second half of the year. On the 20th, the exhibition "Blue and White Story" was exhibited at the Poly Art Museum; on the 21st, the "Deng Tuo donated the ancient painting boutique exhibition" opened at the Chinese Art Museum; on the 25th, "逅 Meiso Bulidamia -Ancient Syria "Cultural Relics Exhibition" "The National Classics Museum's wonderful appearance ... In the latest public account" this week's activity promotion ", Wang Jing carefully selected 10 art exhibitions for promotion. The enthusiast circle is lively again. "

"On the day of the restart, we prepared three prizes related to the exhibition and gave it to the top three audiences to visit. I did not expect to be sent out at the moment of opening the museum." Lu Yinghua introduced that the art museum will surround the current currently surrounding the current currently. Two exhibitions launch discussions, guides and art education activities, and will also hold exhibitions on the history of photography in the 20th century in the second half of the year. "Everyone goes all out for this, and the urgency of work is stronger. We must find a way to continue the work in limited conditions."

At the Shenzhen Pingshan Art Museum, Liu Xiaodu and the staff are carefully preparing for the "Shenzhen Contemporary Artist Series Exhibition" project. In his opinion, there is no shortage of traditional art museums in Shenzhen, but the lack of public art museums that are purely contemporary art, and Pingshan Art Museum is about to make up for this shortage. "The entire series is expected to be an exhibition of 7 Shenzhen contemporary artists. It only made 1 place in the first half of the year. It is expected to make another 4 in the second half of the year, but the entire details of the project will be finalized this year." Liu Xiaodu said.

The summer vacation is approaching, and the Mumu Museum is also preparing for a new exhibition opened at the end of July and early August. "Qianliang Hutong will host Martin Magila's first exhibition in Asia. Artists will personally choose volunteers to participate in the presentation of the work. We have received hundreds of registration emails; Erzis Bozo's first art museum exhibition, some of his creations were deeply influenced by the Chinese mythological story "Bagua Tiangong". "Lin Han said that the museum will also host a series of wonderful arts markets and youth art festivals. Activity.

How to cope with the unknown risks and challenges, Lin Han gave a series of answers such as "doing a good job of emergency plans in advance", "maintaining communication with the audience", "more close and friendly team", "learning from peers". "The art museum is only a part of the entire industry ecosystem. The industry's recovery requires everyone's joint efforts. We are willing to persist in doing it. We can see it far enough." He said. (Reporter Zhang Yun)

[Editor in charge: Xue Tao]

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