Cover comment | Anti -network violent new rules, guide the transformation of the technical advantages of the head platform to governance capabilities

Jiang Yan

The National Internet Information Office issued the "Regulations on the Management of Internet User Account Information" on the 27th and will be implemented from August 1, 2022. It specifies the specifications of account information management, requires Internet information service providers to fulfill the responsibility of account information management, and establish and improve the management of real identity information certification, account information verification, information content security, ecological governance, emergency disposal, personal information protection, etc. system. (CCTV)

The product form with various APPs as the core, dominates a new stage from the Internet to the mobile Internet. In this tide of the era, many excellent apps have become applications for the whole people, bringing huge technical dividends; in this process, we see that rumors and rumors, network violence, pulling steps, group splitting, group splitting group splitting Wait endlessly. How to strengthen governance from the source and consolidate the main body of the platform has become an urgent proposition that urgently needs to think. In this context, the introduction of the "Regulations on the Information Management of Internet User Account Information" undoubtedly promoted the "co -construction and governance" of the Internet.

Needless to say, many head apps grow rapidly. Compared with the huge user base and market volume, their experience in governance of their own information ecology is obviously insufficient. In view of this, it is especially needed to be guided by public legislation and administrative guidance. It should be said that with the establishment of the next set of rules systems, under the disposal demonstration effect of a group of typical cases, many platforms have gradually set up a "internal control" mechanism to take effect. It is foreseeable that the implementation of the "Internet User Account Information Management Regulations" will become a pusher for the head app to further optimize the platform's ecological governance framework.

One account, in a sense, is the "atomic unit" of the Internet. It has a global impact to manage the account. Since 2022, Douyin has intercepted 92.18 million in improper information, 11348 banned and banned accounts, and a total of over 100 cyber storm incidents; while not long ago, the "Tangshan beat people incident" was hot. After tens of thousands of illegal accounts, more than 50,000 illegal Weibo has been disposed of illegal Weibo. This shows that the "ecological self -purification" results of the platform "ecological self -purification" have remarkable, and on the other hand, it also shows that Internet governance is still long -term.

The sound Internet ecological governance structure should be coordinated by public supervision, platform internal control and users. At the current stage, under the promotion of functional platforms, the head Internet platform shows more and more "capability". Its technical reserves, tool reserves, and big data reserves have been greatly accelerated by the transformation into their own governance capabilities. Didi has tried the "Public Messing" to absorb public opinion; Douyin launched 12 new functional prevention and control network violence in 6 months, including shielding and reporting improper reviews, temporary dialogue on private messages, one -click riot "User IP belongs to" ... All these are meaningful.

The rules are landing and expected to be stable. Whether it is a short video platform or a social media platform, the mainstream head apps are constantly improving their own new roles. It has become part of the governance system, which is one of the main forces of the first -tier industry experience, output governance standards, and governance paradigms. In the long run, as regulatory authorities and head platforms have achieved tacit understanding and forming joint efforts on "ecological governance", this will inevitably have a positive and catalytic effect on user tone, community culture and network atmosphere. Gathering the heart and governance with the will of the common will, and creating a wind and clear Internet space, the prospects are particularly expensive.

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