Wonderful, feel the cultural power of the museum -the final evaluation of the 19th "Top Ten Exhibition Exhibition of the National Museum"

Since the State Administration of Cultural Relics launched the "Exhibition Exhibition Boutique Project" in 1997, the China Museum Association and the China Cultural Relics News Agency organized the top ten exhibition boutique promotion activities for the National Museum. For more than 20 years, the promotion activities have received widespread attention and praise in the museum industry and the whole society. It has become a well -known cultural brand that has attracted much attention inside and outside the Wenbo system.

In order to promote the promotion activities and the further improvement of social service capabilities, the "China Cultural Relics" opened a "deep product" column, published the comments, feelings, and experiences of experts, scholars, winning units, and related practitioners to readers.

The 19th (2021) "National Museum Top Ten Exhibition Exhibition Boutique" was announced on May 18th International Museum Day, and 39 awards were produced, and the number exceeded the previous session. More than 10,000 display exhibitions are rare and precious.

These award -winning projects have the following commonality:

Times. Attach importance to the value transmission of the contemporary language context, tell the Chinese story with the help of the exhibition language, explain the spirit of the Chinese spirit, and resonate with the times and resonate with the reality. Such as: red themes close to their original intentions, mission, deeply digging red resources, sorting out important historical nodes and major events, highlighting the concept of "people first", and focusing on the party's struggle and great achievements; The latest achievements, and focus on showing the basic appearance of the society at that time, allowing the audience to experience Chinese civilization and firm cultural self -confidence from the historical context of social development; while showing the rich natural specimen of natural science and technology, the popularity of science is the purpose Scientific value, explain the laws of natural evolution, and spread the concept of ecological civilization; while presenting the beauty of artifacts and art, art subject matter pays attention to the craftsmanship, shows ingenuity, and evokes people's longing for a better life and respect for art creation; It reflects the exchanges and mutual learning of multiculturalism.

Cultural. Exhibition exhibition is the core cultural product of the museum. It is the carrier of its social education activities. From a practical perspective, each museum actively explores the new ideas, new methods, and new ways of the exhibition. Cultural quality; each museum also attaches great importance to the publicity and promotion of display exhibitions in the cultural perspective, pays attention to digging ideological and cultural connotation, online and offline linkages, and stimulating cultural consent. The curator is a master of empathy.

artistry. Whether it is a grand narrative or a micro narrative, it is a useful attempt to make more useful attempts in space reorganization, color matching, exhibition exhibition items and the coordination of exhibition environment, which reflects the ingenuity of art design.

Highlight the concept of integration. The first is the cross -border of nature, history, and cities. Gathering natural specimens and cultural relics exhibits, promoting traditional culture, and expressing the expectations of good luck, such as "Fulu Shouxi · Beautiful Life -auspicious Life in Zhejiang Natural Museum -China auspicious life "Special exhibition"; the second is the combination of museums, as well as museums, research institutions, and colleges and universities, such as "Sichuan Museum, High Water, Water, Water, Water, Wife, and the Special Exhibition of Bronze Civilization of the Yangtze River Basin" The 48 -level cultural and bloggers across the country provided exquisite exhibits, including 209 first -class cultural relics, and the lineup was powerful.

What's even more exciting is that a number of outstanding display exhibitions have emerged in the central and western regions, such as: "Basic Display of the New Museum of Hubei Provincial Museum" has reached domestic leadership in the interpretation of exhibits, art presentation, and use of new materials, especially in particular, especially The use of preventive and protection technical achievements has international standards; the "Mingliang Everbright -Liu Bei and Zhuge Liang's monarchs and ministers" in the Chengdu Wuhou Temple Museum in Chengdu will extend in building space, integration of indoor and outdoor landscapes, diversified cultural relics combinations, publicization and promotion, etc. It is unique; Guizhou, Yunnan, Qinghai and other developed areas are underdeveloped, and even some prefecture -level and county -level museums have conducted distinctive and high -level exhibitions.

The award -winning exhibition project reflects the comprehensive progress of my country's museum in terms of exhibition concept, curatorial level, design ability, etc., reflects the cultural consciousness of the people of our museums in accordance with the times, grasping the pulse of the times, conforming to the trend of the times, and to exert its exertion The great efforts of the museum's cultural power.

(Author: Ouyanghui Professor Chengdu University of Technology, the 19th "Top Ten Excellent" promotion final evaluation judges)

Edit: Xiao Weibo

Review: Zhang Shuo

Final trial: Li Wenchang

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