Xi'an, Shaanxi: Traditional Culture Trends Express

Author:Cultural Tourism China Time:2022.06.28

▲ Xi'an non -heritage project cultural and creative R & D exhibition activities site

One is the plastic work, the other is the art of printmaking; the other is a non -genetic inheritor and the other is a 21 -year -old college student. Not long ago, at the cultural and creative research and development exhibition activities of Xi'an Non -Heritage Project on the Golden Plaza of Datang City, Xi'an, Shaanxi, a group of art works from many students from Xi'an Academy of Fine Arts attracted the attention of the general public and tourists. All works not only show the observation and understanding of young painters for non -heritage, but also become contemporary propaganda paintings of traditional craftsmanship, which is quite ornamental and advertising value.

This is also the epitome of active non -heritage and cultural relics resources in Xi'an in recent years, using youth to empower creativity and fashion to tell the story of Shaanxi stories.

College student "worship" inheritance

"Non -Heritage Innovation Research and Development Exhibition" is popular

"The non -paper -cutting project that cooperated with Teacher Lei Jun this time has benefited me a lot. From the beginning of the brief understanding of paper -cutting, to the in -depth understanding of the ancient history and meaning of paper -cutting, my work has become richer." Jiang Zi'an, a student studying at the third studio of the Department of Printmaking Department of Xi'an Academy of Fine Arts, said that through this training, she first tried the language of imitating paper -cutting to create pictures. Experience.

▲ At the scene of the cultural and creative research and development exhibition activities of Xi'an non -heritage project, the production process of the mud was attracted to everyone.

Recently, the "Innovation and Entrepreneurship" practical teaching project, which was in -depth cooperation between Xi'an Intangible Cultural Heritage Protection Center, Xi'an Intangible Cultural Heritage Museum and Xi'an Academy of Fine Arts, brought new ideas for Xi'an's non -heritage culture and creative design. After 4 months of discussion and design of the non -genetic inheritance and the majors of art colleges, students of art colleges and universities selected Xi'an paper -cutting, fish -based clay sculpture, Chang'an clay sculpture, Yanliang shadow, and the folk of the Yiyi District Twelve non -heritage projects, including fabric tiger, drama helmet, Guanzhong Liyu, face plastic, Qin cavity drama facial production technology, etc., which also conducted a second expansion research, which also laid the foundation for the design and production of the real -quality cultural and creative products in the later period.

Guo Runyu is a junior student in the printing department of Xi'an Academy of Fine Arts. Because he likes illustration, he chose this major, and he wants to study and develop in the field of illustration culture and creative design. Over the past few months, she has followed the inheritance of Yixi Yeast in Shaanxi Provincial Non -Heritage Project, Zhao Jun, the fifth -generation inheritor of Yixiangxiangfang, to observe and learn incense skills. Painting works.

"I learned about the history and development of the East and Western incense, and I also have a certain understanding of their respective culture. From the incense process to the production process, I found the materials and inspiration for painting creation. This course is very helpful to me, I hope that more people will better inherit non -heritage skills through understanding of non -heritage. "Guo Runyu said.

"Holding the" Anti -Heritage Cultural Research and Development Exhibition "activity, aiming to find the connection points of traditional culture and modern life, better meet the people's growing needs of a better life, and promote the close connection between non -heritage and modern life." A responsible comrade of the Cultural Heritage Protection Center said that the intimate cooperation between the non -genetic inheritance and the professional art colleges and young students promoted the transformation and utilization of traditional craftsmanship, making the product more modern and fashionable, so as to better integrate into the integration Modern life and serving the public.

Taste "cultural relics" with the tip of the tongue

"Sweet Treating Paper Partner" is sought after

▲ Terracotta Warriors and Horse Cultural Innovation Ice Cream Welcome

After the summer arrives, the Terracotta Warriors and Horses of the Emperor Qin Shi of Shaanxi is very popular. Watching the majestic terracotta warriors and horses became slightly blessed, cute and cute. Many tourists did not eat after buying cultural and creative ice cream, but taking pictures. "I took different flavors and different colors of Terracotta Warriors ice cream, and kept taking pictures, and I was reluctant to eat until the ice cream melted." Tourist Xiao Zhao said.

In fact, many literary units in Shaanxi have launched the "sweet camera partner" that can be eaten. For example, the "Spirit Beast" series of cultural and creative ice cream "cakes" of the Shaanxi History Museum "cake", they use the treasures of the town hall "Du Hufu", "Golden Monster", "Golden Beast Shouyao Cup" and "Dance Horse Cup Tattoo Silver pot "It is a prototype and is equipped with different flavors. It is exquisite in shape and high degree of reduction, which makes people love.

In addition, the "Changan Ice Blood" of the Big Wild Goose Pagoda series of the Great Wild Goose Pagoda series, as well as the "lantern crispy" and "group fan crisp" that combines beauty and deliciousness. Ice cream, helmet armor's "Tang Yulin Jun", and the "Tang" lady "of Gao Huo's round face came out of the circle, becoming an Internet celebrity ice cream.

During the visit, the reporter found that the innovation of cultural relics and food allows the combination of art and business to better combine the historical experience with modern aesthetics, and expands the development ideas of Xi'an cultural and creative industries, especially loved by young people.

For this phenomenon, some people in the industry believe that combining cultural and creative with food has hit the interests of young people, stimulated young people's longing for history, allowing them to explore the stories behind the cultural relics and awaken the common history memory. "Now the tongue tip of tongue has become a new fashion of the museum. The museum integrates life with a more grounded attitude, and then introduces new and better adapting to the needs of modern living habits and the needs of young people through online cultural relic stories." Scholars Fang Haiyun said.

Creative stores are all over the streets

The tradition of "encounter" in tourism

▲ The street performances in Datang do not night often make tourists encounter unexpectedly

Five light and ten colors, night and night. With the coming of the night, the Datang of Xi'an did not night the most lively moment of the day. The lights, performances, food, cultural and creative, cheering, cheers, tourists lingering back to Night City, and "waking up" the night economy. As one of the first batch of national demonstration step streets, Datang did not work at night to create night views. From the Internet celebrities who played the terracotta warriors and horses to the cultural and creative shops and non -heritage exhibitions, it reflects the cultural characteristics of Xi'an and spread the culture of the ancient city. charm.

A staff member of the Datang Datang in Xi'an introduced that since 2019, Datang's Night City has strived to promote the deep integration of "cultural and creative+tourism", and rooted cultural and creative in local cultural soil. The small mirror cake has a sweet taste and a strong taste; the sugar painting master's stalls are crowded with a pouting child, dragging his father's clothes to have another one again; , To recruit past tourists ... In the city, special shops let tourists eat their mouths, hold them in their hands, wear them, and experience Xi'an's "taste".

In addition, in many scenic spots in Xi'an, the display of cultural and creativity is overwhelming, and the purchase of cultural and creative products can be within reach. For example, in the Xi'an Huaqing Palace Scenic Area, Huaqing Cultural and Creative Service Center is a tourist comprehensive shopping center integrating tourist services, cultural display, leisure experience, and travel shopping. Once opened in 2017, it became the largest cultural and creative center in the Northwest with a large area of 2500 square meters. As the memory of Huaqing Palace, which can be taken away, more than a hundred souvenirs of Huaqing Cultural and Creative have strong Tang Dynasty cultural elements, reflecting creative designs in different cultural connotations, and both artistic, representative, and memorable.

At the "Palace East and West" cultural and creative flagship stores on the northwest side of Daming Palace National Site Park Tourist Service Center. The space uses a modern sinking building structure and a large area of glass curtain walls to create a stylish and transparent sensory experience. The flagship store consists of five functional partitions of shared halls, retail space, coffee and tea room, selected product area, and special activity space. It makes full use of experiential and immersive scene marketing to provide tourists with high -quality shopping experience to meet different tourists against Daming Palace. The needs of cultural and creative products. Here, not only can we satisfy the desire to buy and buy, but also taste full of "Daming Palace Culture".

The survey shows that young groups are the main purchase of cultural and creative products. The use of creativity to capture young audiences is undoubtedly one of the most important things to do in various scenic spots and museums. Everyone is closer to young audiences in various ways. While inheriting and spreading excellent traditional culture, it uses products to win the market.

(The pictures in the text are taken by Qin Yi)

"China Culture News" on June 27, 2022

The 3rd version published a special report

"Xi'an, Shaanxi: Trend of Traditional Culture"

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Editor -in -chief: Chen Xiaoyue

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