In the future 丨 Digital collection, the wind is coming, can it take off smoothly?

Chuanguan News reporter Tian Yan

Digital collections are the limelight:

On June 20, the head of the head of the head of Science and Technology Enterprise announced the launch of the digital collection platform "Star Day";

On June 3rd, Guangming.com joined the northern digital digital, and the number of non -heritage five blessings of the five blessings of the five blessings of the five blessings of the Five Blessing Demon Bags, which were limited to 10,000 copies.

On May 10th, Xinhua Wenxuan Sichuan Digital Publishing Media and Ali Auction launched the first digital book collection product in the country -Alai's "Zhan Bai", which sold for two minutes, sold more than 2,000 copies;

On April 22, Chuanguan News and Tencent Safety, Sichuan Provincial Cultural Relics and Archaeological Research Institute's public welfare "objects of objects" theme digital collection, just 1 second, 6,000 digital collections "second empty" ...

A picture, a audio, a book, and even a graffiti can become a unique digital collection under the support of digital technologies such as blockchain. Following the fire of the Yuan universe last year, digital collections as segmented tracks rising rapidly, and Internet companies, technology companies, media platforms, and publishing industries have entered the venue. Why do digital collections burst? Is the situation good or hidden danger? What are the opportunities and challenges behind rapid growth?

Stand on the wind

Multi -Lu Capital enrolled, with more than 500 Tibetan platforms

As a professionals in the digital collection industry, the author of "Digital Engine", Long Dian, clearly felt that since the second half of last year, digital collections are accelerating "breaking". What impressed him was that in December last year, Xinhua News Agency issued the first "news digital collection" in China.

The popularity of the domestic digital collection market has been fully reflected in data. On the one hand, the number of platforms is expanding sharply. According to incomplete statistics, as of the end of May, the number of domestic digital collection platforms has exceeded 500, and less than 40 in 2021. On the other hand, the total distribution has also risen rapidly. According to data from Caitong Securities Institute, from early January to the end of April this year, the daily circulation of domestic digital collections rose from an average of 1 million to 13.3 million, an increase of more than 10 times.

Behind the explosive growth of the domestic digital collection market is the market's optimistic about its future prospects. According to the calculation of the Data Research Platform Toubao Research Institute, the size of my country's digital collection market in 2026 will reach 30 billion yuan; according to the "Digital Collection Application Development Report" produced by the gyro research institute, in the existing Yuan universe and IP operations, Below, according to the potential users of my country ’s current 7 million trading users, the number of potential users in my country is expected to reach 50 billion to 80 billion yuan in 2-3 years.

Under the stimulation of huge market value, more and more companies testing digital collection. Not only are Tencent, Ali, JD.com, Funchain, Baidu and other Internet companies in -depth improvement of the product matrix, but also visual China, Mango TV, Weibo and other companies are actively grabbing the beach to lay out digital collection trading platforms. Brands such as Yili and other brands have sprung up like rain.

Digital collections are becoming a popular track in the capital market. The reporter sorted out and found that as of now, there are more than 40 digital asset concept stocks in A shares. "Fifth Realm" and "DAO Tibetan" digital collection platform Chinese online.

Some people in the industry pointed out that the industrial chain of digital collections can be divided into copyright parties, issuers, underlying technology providers, and trading platforms to run through the casting, transaction and circulation of digital collections.

Many Sichuan companies have also participated in the entire industrial chain. In terms of underlying technology, as early as April 6, 2021, the "New Edition Chain" of the blockchain copywriting infrastructure in Sichuan Province was officially released to start construction, and it was used to use it all over the country in June of that year. On the trading platform, "Chinese Chinese A number of local digital collection platforms such as "praying" and "Spirit Beast Universe" are testing the water one after another; in terms of copyright, the Sands Site Museum, Sanxingdui Museum, Sichuan Museum, Chengdu Museum, etc. have successively launched a number of cultural blogging digital collections; In terms of distribution, Chuanguan News and Tencent Safety, Provincial Cultural Relics and Archeology Research Institute's public welfare first "objects" theme digital collection ...

Sichuan Guan News and Tencent's safe release of "Samsung Ding+Rare Animals" theme digital collections "Born".

Hidden concern

From NFT to digital collections, industry rules need to be established urgently

"Everything can be digital collection" seems to be a reality. But what exactly is a digital collection? Shi Xingguo, a member of the Blockchain Special Committee of the Chinese Computer Society, told reporters that the industry still lacks a unified definition of digital collections and has not yet generated relevant standards. According to the current definition, digital collections refer to the use of blockchain technology, corresponding to the only digital vouchers generated by specific works and artworks, and realize real and credible digital distribution, purchase, collection, collection, collection, collection, collection, and collecting. and use.

In fact, digital collections were first called NFT (Non-Fungible Token) in the industry. They are an intangible digital assets. Its ownership is recorded on the blockchain and has the characteristics of irreplaceable, incomparable, unique. This also means that NFT has a strong anonymity and can be achieved arbitrarily on the blockchain without using any specific third parties. Because of its anonymous and disorderly characteristics, NFT provides the soil of speculation for capital and players. For example, the Dunhuang Feitian series digital collections launched by the Ant Group's "Whale Detective" in the early days, the issuance price "9.9 yuan+10 Alipay points" was once sold to more than 15,000 yuan and expanded 754 times; The Asian Games digital torch, the price on the auction platform is as high as 3.149 million yuan.

In the second half of 2021, the development of NFT in China ushered in a watershed. NFT issuers such as Ali and Tencent have begun to announce the rename of NFT to "digital collections" and weaken the secondary transaction attributes. "The technology of digital collections has been referenced to a certain extent, but some attributes that are contrary to my country's financial policy have been removed, which enhances regulatoryness and is more in line with my country's legal definition of virtual items." Shi Xingguo said.

NFT has evolved into a "digital collection". Although the possibility of hype of the secondary market has been limited to a certain extent, the platforms that are different in good and bad are still chaotic. On the black cat complaint platform, there are more than 1,000 relevant complaints involving digital collections, involving mandatory sales, non -delivery, and withdrawal of withdrawal.

The reporter joined the social group of multiple digital collection trading. Although some platforms have not yet released the secondary market transaction, many players still sell the digital collections grabbed on the platform in the group. Main hundreds of dollars. On some platforms, users can sell the collections for the second time, freely pricing and transactions. The platform draws several trading fees, copyright fees, withdrawal fees, etc. from each transaction.

"These negative information is also a variable that can continue to develop on the digital collection platform." Xiao Yan, a partner of Beijing Dacheng Law Firm, said that assuming that the digital collection industry continues to be wrapped in negative information such as "running", the entire industry will fall into the entire industry. In the rhythm of "making fast money", it is becoming more and more impetuous, and the digital collection industry will soon be stigmatized.

At present, the relevant regulatory and legal regulations involved in digital collections are still blank. Xiao Yan said that in addition to the legal risks of supervision, the digital collection industry is also facing civil legal risks and criminal legal risks, which mainly include copyright infringement and infringing citizen personal information. , Illy absorb public deposits, fraud, illegal operations, etc.

From the perspective of many people in the industry, supervision has gradually approached. On April 13, the China Internet Finance Association, the China Banking Association, and the China Securities Industry Association issued an initiative to call on membership units to resolutely curb the tendency of NFT financial securitization and strictly prevent the risk of illegal financial activities. Chen Xiaohua, chairman and chief digital economist of the Blockchain Professional Committee of the China Mobile Communications Federation, said that if digital collections want to achieve real development in China, they need to be positive for health compliance and industry. The supervisory layer is wider.

Sichuan Guan News and Tencent's safe release of "Samsung Ding+Rare Animals" theme digital collections "Born".

Lu Xiang

Promote the facts with falseness, empowering the entity is the ultimate way out

It is clear that domestic digital collections have gone out of the different development path as the NFT abroad. In China, the development of digital collections emphasizes more emphasis on industrial empowerment attributes, thereby weakening financial attributes. From the perspective of many interviewed experts, the future direction of digital collections is to empower the real economy and empower the original industry.

Liu Yang, chief analyst of the Caitong Securities Research Institute, believes that "promoting the truth with falseness" is in line with my country's plan for the development of digital economy and digital technology. At the same time, according to the current number of cases of digital collections, The potential of this direction.

Right now, the provinces of various cultural and tourism are actively testing the digital collection market, making full use of its innate advantages in the cultural field, and closely integrated local culture, art, folklore, tourism and other technologies to help upgrading the cultural tourism industry.

Sichuan is also actively trying. On November 18 last year, the Sands Site Museum first tried the digital cultural and creative water, and the four digital collections derived from cultural relics such as the sun god birds were launched for 50 seconds to sweep and achieved sales of 396,000 yuan. On April 22 this year, Sichuan, Sichuan The news combined with Tencent Safety, the theme digital collections of the "objects of objects" at the public welfare of the Sichuan Provincial Cultural Relics and Archeology Research Institute, combined Sanxingdui cultural relics with Sichuan rare animals, just 1 second, 6,000 digital collections were snatched.

"The development of digital collections is obvious." In Shixing Kingdom, Sichuan has at least the following four advantages: first of all, the rich historical and cultural themes are rich in the digital collection industry, which is a very good resource. Secondly, the cultural and creative industry has a good foundation, sufficient talents, and good industrial potential. Then there is rich power resources, and it is the key area of ​​the "East Digital West Calculation" project, and the data processing infrastructure is improved. In addition, many specialties in Sichuan have scarcity and cultural attributes. Sichuan wine, Sichuan tea, Sichuan medicine, and Sichuan fruit have landmark attributes and cultural connotations. This is a very suitable field for digital collections.

There is not enough resources, how should Sichuan exert its strength to seize the track of digital collections?Long Dian believes that on the one hand, it can learn the establishment of development funds in Guangzhou, Shanghai and other places. For example, Guangzhou announced the establishment of Yuan Cosmic Fund with a total scale of more than 20 billion yuan to support the development of related industries; on the other handThe opportunity brought by the digital collection industry.Digital collection itself is an IP enhanced agent. By integrating with the real economy, it can effectively promote industrial models and industrial formats innovation, and empower industries and consumption.The co -director, researcher Pan and Lin of the Digital Economy and Financial Innovation Research Center of Zhejiang University's International Business School believes that for the physical industry, the rise of digital collections has once again emphasized the importance of IP creation.It is necessary to bloom all flowers so that it is conducive to producing more IPs and more niche cultural groups, so that the long tail effect of digital collections can be reflected.

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