The redness of the net red down the dance of Dunhuang is pushed by Dunhuang.

The redness of the net red down the dance of Dunhuang is pushed by Dunhuang.

——The online live unlocking Dunhuang Cultural Communication and Promoting New Mode

On June 21, Dunhuang heated up to 37 degrees Celsius. At 7 o'clock in the evening, the sun still baked the sand in Mingsha Mountain.

In the past 2 hours of live broadcast, "Olympic Granit" dance barefoot on the hot sand and interact with netizens. Although the off -shoulder flying costumes are beautiful, they can't stop ultraviolet rays. Danita.

"Austrian Grace" is the real name of Aonan, a Chengdu girl. Her Douyin name stems from her strength. She has 891,000 fans on Douyin, of which 320,000 fans are attracted by her live broadcast in Dunhuang.

"It's been almost 2 months here, I think I am already a Dunhuang." She said, "Choose to come to Dunhuang because I danced in Dunhuang dance in the Douyin live broadcast room. Do you not go to Dunhuang to dance Dunhuang? "

On April 24th, "Australia" came to Dunhuang with her other two team partners. At that time, the plan was "After 2 months, I finished the Silk Road of Gansu and Xinjiang, and stayed in Dunhuang for a week." As a result, they were shocked by Dunhuang's deep culture, beautiful scenery and powerful fans. Essence On the day of the reporter's interview, it was 59 days. When the traffic in the live broadcast room was the highest, 780,000 people watched her dancing online, and they could suck four or five thousand a day.

In recent years, with the rise of the network live broadcast industry, Dunhuang, which has its own "influence of the Internet", has attracted many anchors. They came from all over the country to live outdoor live broadcasts in Mingshashan · Crescent Spring, Yumengguan, Yangguan and other scenic spots, quickly accumulated fans, and spread Dunhuang culture and beauty and food to all parts of the world. Come to Dunhuang.

The 22 -year -old Primary Seventh is the local native of Dunhuang. After graduating from the university in April 2021, he returned to Dunhuang and became a photographer of the floating printed Flying Photography Studio. It is particularly easy to produce blockbusters. "

Nowadays, more and more people come to Dunhuang to take photos. In order to drain, the photography studio opened the live account on May 1, and Xiao 70 % of the anchors. "I mainly live the scenery, and at the same time explain the historical stories of Dunhuang, famous monuments, etc., and answer fans online." Xiao Qi said that after making anchors, he found that he knew too little about his hometown.

The most questioned question in the live broadcast is: Where does the water from Crescent Spring come from, why not penetrate into the sand? Is the beauty of Dunhuang real? What is the best food in Dunhuang? The local answer fans, he read the information, watch the video, crazy supplement the cultural knowledge of Dunhuang, and the more you understand Dunhuang, the more he will be fascinated by Dunhuang's heavy historical and cultural.

Every evening, at the top of the Mingsha Mountain, Xiaoqi brought thousands of people to enjoy the sunset of Dunhuang in the live broadcast room. He was proud of being a Dunhuang.

Dunhuang, just conquered more and more young people in an unprecedented way. Dunhuang culture, driven by their propaganda and drive, unknowingly entered the hearts of more people.

On June 15th, "Austrian Grang" was invited to the Dunhuang Dance Live broadcast in the Dunhuang Foodyi. Dunhuang not only provided the venue, but also arranged a mass actor in the costume. wonderful performance.

Such a simple and intuitive, interactive, and new trend live broadcast method, promoting and promoting Dunhuang's effect is excellent. In recent years, many online celebrities such as "Real Cai Cai", "Pin Gansu" and "Xi Shuo" have come to Dunhuang to make live broadcasts and videos, and explore the establishment of the Dunhuang Internet self -media alliance to absorb the active self -media There are more than 20 platforms and more than 100 employees. With the help of network forces, Dunhuang, promoting Dunhuang culture, and driving tourism and economic development. At the same time, the charm of Dunhuang has also made the popularity of these online celebrities and achieved win -win.

"After coming to Dunhuang, I found that Dunhuang was not what I thought before. Only the beautiful flying sky and the mysterious Mogao Grottoes. There are many charming scenery, beautiful stories and cute people here. I have fell in love with Dunhuang. I hope to bring these feelings to friends in the live room and let them come to Dunhuang. "Ao Nan said that although she was going to leave Dunhuang, she would definitely come back because the beauty of Dunhuang was deeply printed in her heart Let her care for her whole life.

(All media reporter Zhang Hua Xue Jian Correspondent Zhu Lingjie)

Editor in charge: Li Yuefan

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