Enter "Ancient" with "Today", the museum IP shows vitality

In the Neolithic Times, painted pottery pots with string pattern and water ripple decorative belts, the Tang Dynasty "witnessed" the three -color phoenix head of Wu Di, a celadon spherical aromatherapy with the Western Jin Dynasty, and the shapely tiger shape Jade jewelry ... Recently, the Wu Culture Museum joined hands with the "no agent's universe" and selected 8 collections of cultural relics with Jiangnan characteristics. Through the re -imagination and re -creation of young artists, they entered the Yuan universe world in the form of digital collection blind boxes.

Since this year, more and more museums have launched their own digital collections. The baby who sleeps for thousands of years in the museum is no longer just the "old antiques" hidden in the box, and it has also become a trendy language and social symbols pursued by young people.

Push "See Jiangnan" Digital Blind Box

The use of digital technology can enter the "ancient" with "now", so that the ancient and ancient meaning of the past thousands of years can be connected to history and the present.

The Wu Culture Museum is the first comprehensive museum in the country to fully display the Wu Di Jiangnan culture. The "see Jiangnan" digital blind box this time is also the first nationwide set of Jiangnan theme museum digital collections. Among them, the digital work "Four Osh Scene" is inspired by the Western Jin porcelain spherical aromatherapy unearthed from the tomb of the No. 1 Lion Mountain of Fengqiao. The selection of four -time scene element in the "Four Scenery" screen is the main elements: spring -magnolia, summer -gardenia, autumn -osmanthus, winter -bergamot, which correspond to four seasons, which are also the most prominent incense flowers in Suzhou in these seasons Xia Guo. The picture is mainly based on fresh green, showing the life interest of the Wu Di people.

The picture elements of the digital work "Xiaoxuan Window" choose the Song Dynasty ladies as the main elements, and the elements such as flowers, ribbons, and missing windows depicts the pursuit of women in the Song Dynasty. The shadow celadon was commonly used by the folks in the Song Dynasty. The creation of "Xiaoxuan Window" was inspired by the Southern Song Yingqing Powder Box unearthed from the three years of the three years of the Southern Song Dynasty.

Through the re -creation of contemporary artists, eight national treasure cultural relics such as tiger jade decoration, celadon spherical aromatherapy, and Sancai Phoenix head pot are given a new display. The "See Jiangnan" Digital Blind Box Series in each digital collection blind box is priced at 29.9 yuan, and users enjoy personal use rights (non -commercial purposes) in the field of online and offline and the Yuan universe after purchasing.

Chen Zenglu, the director of the Wu Culture Museum, revealed that before the blind box was officially launched, thousands of were sold. "Digital technology makes the cultural information of the museum more widely spread, and it can be touched; it also allows Jiangnan culture to watch, listen, read, and reward."

Digital collection becomes a new trend

Not only the Wu Culture Museum, digital collections are favored by more and more museums.

In April of this year, under the protection of the Beijing Copyright Certification Center, Crazy Sports and Yuanmingchang and Culture entered the field of digital collections, and launched the "Qiankun Digital Collection" digital collection platform. The "Qiankun Digital Tibetan" platform first launched the theme series of the theme series of Yuanmingyuan, "Yuanmingyuan Haiyantang Copper Print", and simultaneously opened the "Bronze Statue of the Zodiac (Personal Beast) of the Yuanmingyuan". With the help of advanced blockchain technology, the bronze statue of the zodiac signs of the Yuanmingyuan Zodiac realizes digital "reunion".

In fact, from March this year, the virtual map of the twelve beasts has been unveiled in the auction. Information from Ali's auction official website shows that the limited edition of the first blockchain version of the 12th beasts of the Yuanmingyuan is first released on March 25. The first auction work is the bronze statue of the dragon head. The inventory of each beast head is limited to 10,000 copies, of which 9,882 direct purchases are 29.9 yuan. After 90 days, the copyright can be transferred to the second time, and only one is auction.

In May this year's International Museum Day, the Top Ten Museums of the Dunhuang Research Institute and the Louvre Museum launched 20 cultural and creative digital collections of cultural relics for the first time, covering the world of Dunhuang pick -up, Zi Zhi Tongjian, and the god statue of the Victory of the Louvre Famous cultural relics.

The 28 national first -level museums including Hunan Provincial Museum and Henan Provincial Museum also joined the whale probe platform to select 33 national treasure -level cultural relics and rely on digital technology for art and re -creation. "Traditional culture needs to be representative. There is no representative Da. It can only be called cultural resources. With a new product model, it can become a true cultural IP (intellectual property)." Said the Hunan Provincial Museum Duan Xiaoming. Earlier, the Hunan Provincial Museum Malaysia and Ant Chain jointly launched four digital collections, each 8888. Among them, the three -dimensional collections of dragon patterns are sold out in 28 seconds.

Explore the museum IP commercialization

Digital collections not only let the baby in the museum get out of the "deep girlfriend", but also a effective way to revitalize and monetize the museum IP.

The heat of digital collections in the museum is closely related to the popularity of digital collections around the world. Last year, an "NFT" digital collection of artist Beeple made a $ 69.34 million sky -high price in Christie's.

Earlier this year, Jay Chou's brand Phantaci and Blockchain Entertainment Platform EZEK jointly launched the digital collection "Phanta Bear" series, which sold out in a short period of time. On April 1 this year, Jay Chou posted in social media that the digital collection "boring ape" that he collected in his collection was stolen. Since then, this collection of#3738 has been sold at a high price abroad.

Qi Baishi's shrimp picture of Chinese painting master Qi Baishi also auctioned digital collections in Shanghai, which was eventually sold for 300,000 yuan. During the Winter Olympics, the Bingdun digital blind box officially authorized by the International Olympic Committee was $ 99, which was also robbed by seconds.

Like digital collections in the art field, digital collections in the museum also use blockchain technology to generate unique digital vouchers on specific works to achieve digital distribution, purchase, collection and use on the basis of protecting its digital copyright. According to industry analysts, the number of digital collections in the museum is because on the one hand, because of the "full arms" with the epidemic, which accelerates the rhythm of the digital development of the museum; on the other hand, because the young people of generations starting to society are "Internet aborigines ", They have a high degree of acceptance of the cultural and artistic arts of digital products and Guo Chao. The development of museum IP digital collections also caters to the high standards of "own sets of its own sets" of generations and increasingly rising consumption power and aesthetic orientation. The new marketing closer to young users has also opened a new way for the commercialization of museum IP.

China is a large country with cultural relics, with nearly 20 million collections. According to statistics, since the "Thirteenth Five -Year Plan", China has added an average museum every 2 days, reaching 250,000 people to have a museum. It is foreseeable that when digital collections are gradually entering people's hearts, the museum treasure IP that sleeps for thousands of years will be more contemporary vitality.

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