"The second generation" has given the non -heritage inheritance for the next 100 years ...

Jimu Journalist Lin Chuyu

Correspondent Yuan Juan

Intangible cultural heritage is a unique symbol of one side of the soil and water, which records people's social production and lifestyle, customs, and cultural concepts.

When all sectors of society sighed because of some non -heritage projects, Hubei's "second generation of non -heritage" returned. They took over the non -genetic inheritance and injected new vitality for traditional crafts.

After the 90s, the second generation of the second generation of the big praise innovative ideas

Peng Shao Xiao

In the Hubei African African Heritage Products Exhibition Season and the first non -heritage fashion shows held on May 31 this year, the representative inheritance of the representative project of the non -material cultural heritage project of the intangible cultural heritage of our province, Liu Xiaohong, the national 38th red flag bearer in the country of 2021 The daughter of the Daye embroidery series of non -heritage products brought by her daughter Peng Shao Xiao attracted many people to stop and buy.

At the event site, the journalist saw that the person who focused on embroidery before embroidery was Peng Xiaoxiao. Although the surrounding environment was very noisy, facing the wedding book in the hand, the young "Biography Second Generation" was skillfully and dedicated. Embroidery, the golden silk thread is shining under the light of light, making people feel the exquisite craftsmanship of embroidery, and gradually returns to modern life.

Peng Xiaoxiao, 31, is also the sixth generation inheritor of Daye embroidery, but after the 90s, she faced non -genetic inheritance, but walked out of a way that was completely different from her mother.

Speaking of why the succession of the overtime embroidery, Peng Xiaoxiao laughed and told reporters, "Maybe this is destined to hit."

In Peng Xiaoxiao's childhood memories, the mother always lit a yellow halo table lamp, embroidered the embroidery in her hand under the light, and the needle in the mother's hand was like the painter's brush. The colorful world. In the impression of the young Peng Xiaoxiao, the mother did not stop the embroidery for a moment, and the mother's cervical spine that leaned forward leaning forward due to the annual embroidery also left a deep impression on Peng Xiaoxiao. Just means. At that time, I couldn't understand why my mother was so committed to inheriting Dyee embroidery. Therefore, when I was in college, I chose a way that was completely different from my mother. Because I liked singing, I chose to perform vocal performance. "

Mother Liu Xiaohong and Peng Xiaoxiao (right)

The turning point of the matter was in 2016. That year, Peng Xiaoxiao married, and the best gift to her mother was the wedding dress embroidered by herself. Talking about the scene at that time, Peng Xiaoxiao still burst into tears, saying that this would be her unforgettable day. "Do you know, how happy it is to wear a wedding dress embroidered by his mother." And this The heavy worker wedding dress with a mother's temperature also praised the guests at the scene. At that moment, Peng Xiaoxiao suddenly understood the meaning of his mother's insistence on embroidery over the years. "I think embroidery is no longer a way to make a living for her mother, but also her ideals." Like her mother, inherit the beautiful career of Daeye embroidery.

Later, the mother and daughter founded the embroidery brand Xiaohong embroidery together, but Peng Xiaoxiao had a different business philosophy of this brand. The mother Liu Xiaohong believed that the inheritance of embroidery skills should be the traditional model of the teacher and apprentice. Slow work is detailed, and a simple work sometimes needs to be embroidered for several months. This is the real inheritance of non -heritage. I think that only by letting more people get in touch with embroidery can more people love more people to love Embroidery, inheritance of non -heritage, after all, not everyone has to be an embroidery master. "This has also become a topic of argument in the early stage of the mother and daughter.

Jade Rabbit Osmanthus Fan Rolling Needle Different needle diy diy

For embroidery enthusiasts who want to get started, traditional themes are very difficult. Many people can only give up after trying it. They can't persist at all. Become a question of Peng Shao's thinking. Only products that are suitable for the public can make Daye embroidery go farther, hand -made wedding books, baby bellyband DIY material bags ... more and more ideas are produced in Peng Xiaoxiao's mind. In order to make everyone easier to get started, Peng Xiaoxiao also made teaching videos to record the embroidery needle, difficulty, and error -prone points in the form of a demonstration and explanation, and uploaded it to the short video platform. Surprisingly, without any promotion, the video made by Peng Xiaoxiao reached a million playback volume. "Maybe everyone feels that the embroidery has disappeared, but after learning to make a wedding book and DIY baby's bellyband, the emotions can be poured into the embroidery of these hands, leaving a memorial at important moments in life."

Dragon Boat Festival Small Zongzi Sweet Sweet Sweet Switch Embroidery DIY

In the interview, the reporter was attracted by the two sentences of "Embroidery to the most important person in life at the most important moment in life, and the important moment to the important you". Peng Xiaoxiao explained, "All our products The design revolves around these two sentences. Different products category revolves around the important moment of different lives, and connect everyone’s emotional years with one stitch. Our products are combined with contemporary characteristics. On the basis, it is more in line with the aesthetics and needs of modern people. "

At present, the Xiaohong embroidery account has nearly 300,000 fans on the entire network, and the free original teaching video playback has exceeded 100 million times. "We use the online platform to inherit the spread of China's embroidery culture by video+e -commerce. In the past two years, at least 100,000 people have learned the small red embroidery materials package. Wan. "In 2019, the Xiaohong Embroidery Project won the 2019" CCB Cup "Chinese Women's Handic Entrepreneurship Innovation Competition National Gold Award, and participated in two CCTV Entrepreneurship Heroes Exchange Program. Wedding Book Flat Pixel embroidered DIY

Under the leadership of Peng Xiaoxiao, the new embroidery mode also gives the new definition of "embroidery". The free transmission of embroidery skills makes more people unlimited time and zero -threshold to learn embroidery. The daughter's efforts were also seen by her mother Liu Xiaohong. With the improvement of Xiaohong embroidery on the Internet, more and more people were looking for Liu Xiaohong to learn embroidery. Record the embroidery technology into a system course. Every time the mother and daughter cooperate with the video, laughter is always laughing. Previously, the mother and daughter who quarreled because of different business philosophy also became closer and closer because of their common wish.

"My mother is my most respectable person and my partner. Our common wish is to let Daeye embroidery enter millions of households." Peng Xiaoxiao said firmly.

Little twist has unlimited possibilities

Yang Huan

In the list of the sixth batch of provincial intangible cultural heritage in Hubei Province announced on May 26, Yang Huan in 1987 became the youngest provincial representative inheritance of the 116ers. The post -85th guy is also the head of the "Tiger Furui" of Suizhou old Mahua shop.

On June 22, when Ji Mu journalists called the young head of the young head, Yang Huan on the phone was busy in the production workshop of Twist. "Our twist is hand -made. After more than 20 procedures, first of all from the time to the formation of the form, plus sugar and packaging, all the links are hand -made. "And on the phone, he also told reporters that he transformed online online Experience of entrepreneurship and victory over market challenges.

Yang Huan is making handmade twist

Yang Huan's childhood memories accompanied by twist's fragrance. The family crowded in a small flat house with only a dozen square meters. The parents who got up at three or four every day and rubbed the twist. They all constitute the memories of Yang Huan's heart. The hardships of their parents also made Yang Huan refuse to take over the natta business at home.

Talking about his former, Yang Huan said to the reporter clearly, "I am still your peers." After graduating, Yang Huan entered the local radio station in Suizhou. Growth, Yang Huan resigned with his family's persuasion and returned to inherit his family business. When I first took over the business, the market prospects of the twist were not clear. At that time, the sales conditions were also very simple. Yang Huan rode a modified electric tricycle and walked on the streets of Suizhou City. Huan feels difficult to accept. "At that time, I was only in my 20s. I was very difficult to feel when I met some colleagues and friends, but slowly, I started to adapt, especially when I saw everyone eating our twists. ', I am very fulfilled. "

"Tiger Furui" Twist Gift Box

In the sales, he also found that although he inherited his parents' craftsmanship and made the same fragrant and crispy twist as them, for the vast number of diners, especially for the first time they tasted their natta, our twist blossoms The difference from other twists is not large, and it can be said that it is not obvious.

In order to make more fragrant and crispy twists, Yang Huan has improved and innovated the selection of ingredients, noodle making skills, and frying heat, and made a unique hometown taste with ingenuity. Yang Huan said that during that time, he got up early in the morning and got into the kitchen for a whole day. When he was sleeping at night, his face was white. The improved twist is not only fresh and crispy, but also the portal scum. In addition, according to market demand, he made traditional marijuana flowers as a convenient imported small twist, customized independent sealed packaging, registered the "Tiger Furui" brand, and applied for a century -old twist production technology to walk on the streets and alleys to become an intangible cultural heritage.

What are the biggest features of handmade twist? Facing the questions of reporters, Yang Huan answered confidently, "The difference between manual and mechanization is that people control its temperature through experience during the production process, and mechanized production is just a flow line. The essence, especially the taste, is very different. "

"Tiger Furry" black sesame flavor twist

"Fa must be as ancient, and the style must be new." In order to allow young people to have more choices, Yang Huan is determined to work hard on the taste. "Originally, our twist was the sweet and salty taste of decades. It's time to make some changes. "Therefore, Yang Huan incorporated some modern elements in traditional skills, and realized the variety of twist varieties from the original flavor to today's fruit and meat pine flavors. Organic fusion.

Affected by the epidemic in 2020, the offline sales of Twist were affected, and Yang Huan donated food in the store to local hospitals and volunteers to leave the workers. But after spending two months at home, he began to worry about what to do after twisting.

If you don't work offline, try online. Yang Huan had previously put his energy mainly offline, but it was confused about the online expansion market. In June 2020, Hubei Province launched the first "Non -Heritage Shopping Festival" event to carry out non -heritage propaganda and live broadcast activities with the help of online platforms. At this point, Yang Huan seems to open the door of the new world. After entering a 600 -member group with a craftsman, Yang Huan and the "shop primary two" in the group help each other with many handichers and businesses. Discussing how to operate in the group will also discuss craftsmanship and innovation. "Yang Huan said. "Tiger Furui" original flavor Taxi

Talking about the future, the "Biography of the Second Generation" is full of confidence. "I hope that through our innovation, our twist can go further and let more young people recognize our products." At the end of the interview, Yang Huan I also revealed that I am also developing new products. As for what, Yang Huan said mysteriously, "Temporary confidential, so stay tuned!"

In recent years, with the gradual return of the "second generation of non -heritage", the "non -heritage" that once made people feel that the ancient and traditional vocabulary has become younger and younger. , Improved, innovative, and more willing to continue to try and explore, and discover more expressions of non -heritage. Through the "second generation of non -heritage", Hubei African heritage skills have been better inherited, so that it will continue to shine in the long river of history. Bright ...

(The picture is provided by the respondent)

- END -