The first stop of "Cycling China" "We Go to Lhasa together" ended successfully!

Author:Shandong TV Cultural Tourism C Time:2022.06.26

On June 26, Shandong TV Cultural Tourism Channel joined Lightning News and Jinan Avenue Heavy Machinery Club jointly planned "Cycling China" large -scale immersive media live broadcast first stop "Let's go to Lhasa together" successfully ended! Today's ending ceremony is broadcast, and it also gets the best recommendation of the central video homepage!

Live broadcast activities not only live broadcasts through more than ten online platforms such as central video, Lightning News, Cultural Tourism Slow Live, Douyin, Kuaishou, Video Board, Sina Weibo, etc. In just 14 days, the entire network live broadcast volume exceeds 30 million, and at the same time It is also presented on the TV side of Shandong TV Cultural Tourism Channel. "Riding China" single Weibo topic has read more than 100 million, and the total reading volume of related Weibo topics exceeds 160 million, which has attracted the broadcasting help of more than ten TV channels across the country and became a phenomenal communication activity in the cultural travel industry. The IP of "Cycling China" is quite fruitful. The comprehensive audiovisual view is viewed by the magnificent mountains and mountains of China, and it brings a new cultural tourism experience to netizens across the country. This is the meaning of our cultural tourism live broadcast!

"Cycling China" uses a motorcycle to measure the motherland with a wheel, watching the magnificent mountains and rivers. This is also the first time in the country to live in Tibet. On June 13, "Cycling China" departed from Jinan, passed Kaifeng, passed Xi'an, reached the 318 Sichuan -Tibet line, and was not afraid of difficulties. The beautiful natural scenery such as lakes and virgin forests finally arrived at the destination, Tibet Lhasa on June 25, spanning 5 provinces, riding for 14 days, nearly 4,000 kilometers throughout the journey. The sixth road live signal in front of "Cycling China", alternately follow -up riding, the rear television side, network -end dual studio signal switching, guest interviews; interactive live broadcast, dual -screen presentation, three -dimensional communication!

Lhasa is a charming millennium ancient city and a bright pearl on the Qinghai -Tibet Plateau. No matter where you come from, the strong exotic style makes you unforgettable for a long time. On the 14th day of "Cycling China", we came to a journey of "Wenyou Lhasa".

First of all, we punch the new landmark of Tibet Art and Cultural Tourism -Jishuanggang Lakang. It is the only ancient building in Lhasa that is completely constructed in accordance with the structure of the mandala. There is still a large number of high -level Qing Dynasty murals. Tibetan architecture, Tibetan painting, and modern history have provided us with a window to understand Tibet culture.

Next, we walked into the only museum in China with the topic of yak and yak culture -the Tibet Yak Museum. Through thanks to the four exhibition halls of yak, exploration of yaks, accompanying yak, and Lingmei yak to experience the unique style of Tibetan yak culture, understand the History and humanities in Tibet.

Lhasa Barga Street, a neighborhood with a strong ethnic characteristics exuding thousands of years of ancient charm. Every day, people from all over Tibet, and tourists at home and abroad are moving to the shoulders and flow. The live lens is transferred to Batuki Street Lhasa. This is a neighborhood with a strong Tibetan life, and it is also a flowing folk cultural corridor. Ancient Tibetan architecture, exquisite traditional Tibetan supplies, colorful Thangka, and Tibetan cuisine that brings people tongue feasts ... All kinds of special cultures about Tibet can be found in Batta Street.

On the Potala Palace Square, Gao Jianhong, Director of Tourism Development Bureau of Tibet, presented holy Hada to the Cavaliers, Hu Fangliang, chairman of Jinan Avenue Heavy Machinery Club shared his experience and experience of "riding China" and shouted "Riding In the sound of the slogan of seeing the Mishan River in China, the first stop of the Shandong TV Cultural Tourism Channel "Cycling China" will be successfully ended!

At the same time, the 14 -day live broadcast of "Cycling China" has received the help of the China Television Tourism Alliance, Guangdong Radio and Television Cultural Tourism Center, Beijing Life Channel, Guangxi Variety Tourism Channel, Guizhou Public Channel, and Sichuan Cultural Tourism Channel. Open immersive melting media live broadcasts on the Internet and full -time period. Through the live broadcast of TV and network -sized screens to understand the culture and folk customs along the way, experience the current happiness scenes, and use the vision of cultural tourism to experience the beautiful China.

The first stop of "Cycling China" "We Go to Lhasa together" ended successfully! Everyone in Shandong TV Cultural Tourism Channel is working together, with both the wind and rain in front, and the stars in the rear to overcome multiple difficulties. Unprecedented perseverance and persistence have completed a new initiative in the Chinese TV industry!