Lile and Music Shandong ｜@礼 礼 礼: Promoting civilized exchanges and mutual learning to build a cultural tourism city

On the afternoon of June 26, the 2022 World Cultural Tourism City Jining (Qufu) Forum, hosted by the World Tourism City Federation, Shandong Provincial Culture and Tourism Department, Jining Municipal People's Government, Jining Cultural and Tourism Bureau, and Qufu Municipal People's Government The Holy Realm of Qufui Mountain in Jining City was grandly opened.

This forum is one of the important activities of the 2022 Shandong Tourism Development Conference. The theme is "Promoting Civilized Exchange and Mutual Learning and Building a Cultural Tourism City". Guests from different industries at home and abroad discuss the new path of the construction and development of world cultural tourism cities, analyze the new trend of the development of the cultural tourism market, demonstrate how to develop new tourism products, build new tourism formats, and promote world culture at a higher starting point and higher level Tourism cities have an opportunity and flourishing.

Shandong is a large population province, a large economic province, a large cultural province, and a large tourism province. In recent years, Shandong Province has firmly grasped the target positioning of "walking in front, opening a new bureau", efficiently coordinating the prevention and control of the epidemic and economic and social development. Significant results. In 2021, the province achieved a GDP of 8.3 trillion yuan, an increase of 8.3%year -on -year. In the first half of this year, the economic operation continued to maintain a good trend of steady, good, and improved. The Shandong Provincial Party Committee and the Provincial Government attach great importance to the development of tourism, and include the boutique tourism industry in the new and old kinetic energy to transform the "top ten" industries, vigorously promote it, and achieve fruitful results. The planning system is increasingly improved, and the "Special Plan for the Development of Exquisite Tourism in Shandong Province" and "Shandong Provincial Cultural Tourism Integration Development Plan" are compiled, and they are committed to creating a global tourism demonstration province, cultural tourism integration development highland, and international famous cultural tourism destinations. A number of large -scale investment companies such as Sunac, OCT, Lingshan, etc. have settled in Shandong, Jining Nishan Holy Realm, Jinan Rongchuangwen Travel City and other boutique projects and other boutique projects have been completed and operated. The tourism format is continuously enriched, and a number of new tourism formats such as homestay tourism, recuperation tourism, sports tourism, and research tourism are actively cultivated. At present, the province has 412 "cultural tourism+" demonstration bases in the province, which is at the forefront of the country; There are 45 tourist resorts above the provincial level, of which 4 are national resort, ranking third in the country. Consumption guidance is strong and powerful. The sixth Shandong Cultural and Tourism Consumer Consumption Season was held in a row. For legal holidays, all the tickets of 137 state -owned A -level tourist attractions in the province are not less than 50 % off.

The construction of a famous cultural tourism city is an important starting point for the development of tourism and the development of cultural tourism integration. At present, Shandong has 10 national historical and cultural cities, creating the top ten cultural tourism destinations such as Oriental Holy Land, Wonderland Coast, Qi State Capital, Water Margin Hometown, and Yimeng Yimeng. Wait for international tourist cities.

Jining, the place of this forum, is known as "the Hometown of Confucius and Mencius, the Capital of the Canal, and Cultural Jining". In recent years, Jining City has further promoted the "two innovations" of culture, focused on creating "national first -class cultural cities", and a new breakthrough in the development of cultural tourism. He has cooperated with Wuxi Lingshan Group, Huaqiang Fangte, OCT and other top cultural tourism companies to build new landmarks such as Nishan Holy Realm, the Confucius Research Institute, and the Confucius Museum. Major cultural tourism activities such as the CCTV Spring Festival party and the Mid -Autumn Festival party will be launched in CCTV's golden periods of "HKST -Shandong, Cultural Jining" promotional video. Since last year, Jining has been selected as a pilot city for national cultural tourism consumption and has been awarded the first batch of national tourism demonstration zones. Nishan Shengjing was awarded the first batch of night cultural tourism consumption agglomerations in the country. In 2021, more than 60 million tourists received tourists. Income is 63 billion yuan.

After the opening ceremony, special forums, theme speeches, results release, sofa forums were held.

Jordan, Thailand, Mauritius, and Moldova's ambassador to China, the Costa Rican Ambassador to China attended the opening ceremony and participated in the special forum of "Strengthening Cultural Tourism Exchanges and Advanced Cultural Mutual Lesson", and promoted the development of local cultural tourism resources and industrial development. Wei Xiaoan, chief expert of the World Tourism City Federation, and Wu Bihu, director of the Tourism Research and Planning Center of the School of City and Environment of Peking University, gave a keynote speech on the new development, modern tourism cities, and historical and cultural heritage of the world tourism cities; Du Yili, the former deputy director of the National Tourism Administration, released the "Research Report of the World Cultural Tourism City Famous City". Li Baochun, Executive Deputy Secretary -General of the World Tourism City Federation, released the "Declaration of Jining Nishan Mountain in the World Cultural Tourism City" and issued an initiative to global tourist cities: to promote the high -quality use of cultural resources, explore new cultural expression and communication methods, and give full play to cultural tourism. Strategic value, in -depth excavation of various characteristic regional cultural tourism, drawing on scientific and effective experience to promote cultural tourism innovation, enhance the competitiveness of cultural tourism industry with cities as the main body, promote the integration of residents' culture and urban culture, strengthen the world tourism culture Communication and cooperation of famous cities.

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