Humanities Society Coffee Shop opened live broadcast: a literary class with information explosion

On June 24th, the People's Literature Publishing House self -operated coffee shop, the Cultural and Cultural Coffee Supply and Marketing Co., Ltd. (hereinafter referred to as "Chaohua Xi Shi"), officially opened after a month of trial business. At 10 am, all leaders of the People's Literature Publishing House, as well as publishing units such as business printing library, People's Music Publishing House, Life · Reading · Xinzhi Sanlian Bookstore, Language Publishing House, World Book Publishing Company, China Publishing Media Newspaper and other publishing units The person in charge attended the opening ceremony of the "Flower Xi Xi" and cut the ribbon.

Cultural Coffee Coffee Coffee Supply and Marketing Ceremony Ceremony

At 7 pm on June 25th, the Humanities Society specially invited the famous host Chen Luyu and the Italian professor of Beijing Foreign Studies University, Wen Yan, to start a "literary coffee" culture in the store, talk about Chinese and foreign literature, talk about world literature, talk about literature and creation and coffee Unpoppied fate. The high live broadcast knowledge content of 3 hours seems to be in the world literature classroom. Only on the official Weibo platform of the Humanities Society, it has attracted more than 500,000 people to watch. Coffee supply and marketing cooperatives have read more than one million related topics.

Every employee of the People's Literature Publishing House is a witness of the birth of this shop. Xiao Liyuan, deputy editor -in -chief of the Humanities Society, said emotionally when he presided over the ribbon -cutting ceremony: The Ministry of Culture and Creative was established on April 1, 2019. The team is from 2 to 7 people. Heaven, 566 types of cultural and creative products have been developed, with sales of more than 180,000 pieces and cumulative sales of nearly 29 million yuan. This gratifying transcript is not easy! Today, the Cultural Coffee Supply and Marketing Cooperative of Chaohua Xi is another attempt on their cultural and creative product line. Within 100 days, they completed the design, decoration, registration, registration, procurement, and trial business of coffee shops. Essence In the future, it is necessary to use the concept of chain to build the Cultural Coffee Supply and Marketing Cooperative into a place where contemporary writers, artists and readers, and literary enthusiasts have become the landmarks of urban culture and the memory of the times.

Xiao Liyuan, deputy editor -in -chief of People's Literature Publishing House, presided over the ribbon -cutting ceremony

The small shop has a big day, full of literary treasures

The facade of the coffee shop on the west side of No. 166, Chaoyangmen Street is fresh and eye -catching. The blue -gray stone brick is lined with a white signboard. The four dark red flower characters on the signboard "Pick up the flowers Xi Xi" show the elegant atmosphere. 166 "address card.

Chaohua Xi Shi Cultural Coffee Supply and Marketing Cooperative

The Cultural Coffee Coffee Supply and Marketing Cooperative is a new form of the humanities agency's exploration of communication with readers. It is also a new attempt to create boutique cultural and creative products and rich literary communication methods. The tradition of editing and reading of the Humanities Society has begun in the 1950s. From the early letters, to the "reader service department" that lasts for decades, and to the electronic communications of the Internet era, the Humanities Society has always stood with readers.

Picking up the area of ​​the flowers is not large, but the connotation is deep. Chen Luyu and Wen Yan started a dialogue with the allusions in the menu: the classic American coffee was named "Old Man and the Sea". The sea salt latte named "Venice Merchant", ESPRESSO, called "Divine Catalog" ... The moment the customer order is also resonated with Chinese and foreign literary masters and classic masterpieces. This is the moment when literary enthusiasts collide with light.

Wenhao Blind Box · Kabchino Coffee

The Cultural Coffee Coffee Supply and Marketing Cooperative is a new form of compilation and communication between the Humanities Club, and it is also a new attempt to integrate the publishing route of the Humanities Society. The tradition of editing and reading of the Humanities Society has begun in the 1950s. From the early letters, to the "reader service department" that lasts for decades, and to the electronic communications of the Internet era, the Humanities Society has always stood with readers. And this coffee shop is not only a space for the cultural agency to communicate with readers, but also a co -creation space for the Humanities Society and readers. From the determination of the store name, to the furnishings in the store, to the taste of coffee drinks, every step of the growth of the Cultural Coffee and Marketing Cooperative is accompanied by the participation of the reader. The Humanities Society has come out of a small circle of "friendly friends", providing readers and friends with a new space that can be immersed in literary accumulation for thousands of years. For decades, it has changed the form, and what is constant is the care of the readers of the Humanities Society.

Open Live "Transformation" World Literature Class

From the cultural connotation contained in different types of coffee, how the coffee culture affects literature, to the incomprehensible bond of Chinese and foreign literary princes and cafes, the two guests speak freely to share the cultural knowledge related to coffee. The theme of coffee "attracted the theme of coffee, and as a result, he enjoyed a master lesson of world literary themes.

Wen Yan is a professor and famous translator of Italian language and literature, and a senior coffee enthusiast. He talked about from the semantics of Espresso. The rise of this kind of coffee appeared in Italy in the early 20th century. , Defense and other countries in future doctrine literature and art are closely linked: "People start to have a longing for the future, and have a longing for speed, machines, and machinery, so everyone thinks that if you take the Expresso Express, drink ESPRESSO coffee, and then then Reading Espresso's express report, we can move towards the future together. "

Chen Luyu, who is well known to the public, is a well -known host. In fact, after work, she is also a senior literary enthusiast. Talking about the story of coffee culture and Wenhao, and literary works, she showed rich knowledge reserves and literary literacy. When it comes to Balzac, Chen Luyu shared "I am not at home, just in the cafe. I am not in the cafe, just on the way to the cafe." In fact, I couldn't find a reliable source. Peter Altenberg's relevant evaluation, "He is either on the cafe or on the way to the cafe." In fact, this misunderstanding not only occurs on the Chinese network, but also many legends related to Chinese literature and culture are ridiculous. Wen Yan shared his own experience: "There is a professor studying Karvino in Italy. He asked me that Karvino told a story of Zhuangzi in" The Memorandum of Literature in the Future Millennium in the Future Millennium ". What is the story? Later, I took a book and said that Zhuangzi took a job. The king asked him to draw a crab. As a result, he said that there would be a lot of money. At least five years. The king waited for him for five years. I looked for him in five years, and I didn't write it at all. Zhuangzi said that this crab is too difficult to paint. It would take ten years if it would be fame. As a result, the king asked him why you hadn't written? After painting the crabs, it is wonderful and lifelike, and the king is amazing. They said that this is your story of Zhuangzi. When did Zhuangzi draw crabs? But all those who have been engaged in contemporary literature have seen Calvino. s story."

Cafe, cultural landmark of a city

Two guests came to "punch cards" on the occasion of opening, not only tasted coffee on the spot, but also learned more about the story of Wenhao and coffee through the two videos specially produced by hundreds of thousands of viewers through the Humanities Society. The original intention and vision of the Cultural Coffee Supply and Marketing Cooperative: Create the landmark of urban culture and the memory of the literature of the times.

As Professor Gu Chunfang of Peking University said: "Cafe is a scene of culture and literature." Literature, cultural and creative, and coffee together formed this Panhua Xi Pai Cultural Coffee Supply and Marketing Cooperative. Chen Luyu's emotional combination is particularly important to visitors: "Sometimes we go to the museum, art museum, such as the Louvre, Versailles, After walking around, I will go straight to its gift department ... For example, you can't have Mona Lisa, that is all human, but I buy a part related to it ... That's in some way to let her enter me Life is part of my memory. This is a particularly warm feeling. "

Two guests shared many cafes that have been associated with literature at home and abroad, such as more than 200 years of history, Goethe, Andersen, Podlair, Byron, Iboson and other literary heroes who have visited the ancient Greek cafe. The Paris Flower God Cafe favored by literary giants such as Polka and Sartre, and the St. Petersburg Literature Cafe, who is famous for Pushkin, Bob Dylan created "Answer" New York Wha in the wind? Coffee Club, Taipei star cafes that cultural celebrities such as Sanmao and Bai Xianyong often patronize, Lu Xun, Ding Ling, Xia Yan, Tian Han and other writers often go to Shanghai Gongbang cafe.

Speaking of this, Wen Yan answered a question that many readers cared about "Lu Xun or not drink coffee": "Lu Xun said that he did not drink coffee is also a public case, (at that time) Someone took Lu Xun for advertising ... Lu Xun saw this this this ... Lu Xun saw this. It's unhappy, saying that I can't advertise with you, and also wrote a miscellaneous article for this ... He said that he would not drink coffee, but just expressed his attitude, not his lifestyle. In fact, Lu Xun should drink coffee Drink ... but he would never go to the cafe in Xiafei Road in the French Concession at the time. He was going to the coffee shop on the northern road of Sichuan ... Coffee cannot drink it, depending on who to drink. "

Chen Luyu's sharing of cafe culture has played an important role in the development of the journalist: "For a long time, people are in a cafe and obtain a variety of information in public gathering occasions. For example, in the UK, I went to a cafe to get shipping at a certain cafe to get shipping. In terms of information, or I go to another cafe to get information in the salt industry, similar to the industry's newspapers or magazines, self -media ... The earliest on -site reporter was born from a little bit of a cafe, which is particularly interesting. "Wen Yan. Indeed, this is true: "In the 17th and eighteenth centuries, including countries such as France and Italy, many newspapers were opened in cafes. Editors worked in cafes. They wrote manuscripts in cafes at any time. The place where the author is about is also where they are issued. So many European cafes still maintain a tradition. If you want to write, ink, and paper in the cafe, they provide them without compensation. "

The integration and publication of the treasure of humanities

Humanities and Society Creative Products Exhibition

Integration and publishing includes both cross -media publishing and cross -border publishing. In recent years, the concept of "pan -publishing" has become more and more praised by the industry. Seeing the collection version of "Divine Comedy" exhibited in the Cultural and Creative Coffee Supply and Marketing Cooperative in Chaohua Xi, Wen Yan, who had participated in it and served as an academic consultant, recalled and discussed the bits and pieces of Italian literature in the Foreign Language Editor Room of the Humanities Society. From the author, translator to editor, to readers, the humanistic spirit of "friendly friends" has always been passed on with different media, showing the spiritual connotation of seventy -one -year -old people's literature publishing house in each era.

"Treasure of Humanities" is the own cultural and creative brand of People's Literature Press. At present, there are layouts in the areas of books, art, daily home furnishings, cultural collection, digital collections. Earlier, the treasures of humanities have joined for many well -known artists to produce card products such as the "Zhengzi Gong also also the Water Margin Card of the Three Kingdoms", "Myth China Seal God · Journey to the West", as well as the glass glass of the Estyevsky, A number of popular cultural and creative products represented by "Li Du CP" canvas bag. The treasure of humanities has always been committed to combining literature with life and life to explore more possibilities. Humanities Treasure 2022 "Myth China: Shan Hai Jing" library culture and creative gift box

Humanities Treasure 2022 "Eternal Dream of Dreaming Red Tower" Cultural and Creative Gift Box

Zang Yongqing, president of the People's Literature Publishing House, said that as an important part of the national cultural industry, the integration and development of the publishing industry and the cultural and creative industry is not only an innovation, but also a trend. In the era of cultural and creative 2.0, the incubation and landing of the Cultural and Creative Coffee Supply and Marketing Cooperative will use the huge industry influence of the Humanities Society to further drive the innovation of the publishing industry and the development of the cultural and creative industry.

Zang Yongqing, president of People's Literature Publishing House, introduced the treasure of humanities

At the moment when the rapid development of science and technology and the speed of media integration is accelerating, traditional publishing institutions need to continue to innovate and forge ahead, and integrate their own development with the trend of the times in order to be invincible in the wave of unpredictable times. The cultural and creative coffee shop of the Humanities Society allows the classic cultural symbol of "coffee", which has a new vitality in the collision with the literary IP. It also brings more warm humanistic care to readers in the age of cold data.

Regarding this small shop, the person in charge of the Cultural and Creative Ministry of Culture and Innovation expressed the common vision of all members of the Ministry of Culture and Innovation: they hoped that readers could "find a literary life beyond reading." They try to present more literary cores in the form of drinks, let literature react with coffee, let literature go out of paper and electronic screens, truly go to reality, and enter life.

Preliminary review of manuscripts: Lang Hanmei, Ma Yuanyuan

Manuscript review: Wang Wei, Yan Rui

Manuscript final trial: Xiao Liyuan

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