Lile and Music Shandong ｜ Yantai: China Tourism News Focus on the long -system work

Yantai introduced

"Implementation Opinions on Promoting the Marine Cultural Tourism Industry Chain"

The key point of the anchor marine blue fall

In 2022, Yantai City established the leadership group of the cultural tourism development and promotion of party and government, the main responsible comrade of the party and government. " Anchor the ocean, draw a blueprint, and build an innovative development pattern of "One Belt, One Corridor, Sanwan Breakthrough, and Three Pole Rise" on the Wonderland Coast; The working system and mechanism of the long one chain office, one -league and one base, one park two platforms ". Liu Xuexiang, director of the Cultural and Tourism Bureau of Yantai City, said: "Yantai has effectively promoted the implementation of the Yantai Marine Cultural Tourism Industry Chain through the chain of the marine cultural tourism industry, products, and projects. Sea culture and leisure vacation destinations with characteristics and international temperament. "

Layout the "Industrial Chain" innovation development pattern

The "Belt" runs through and upgrade the industry. From the east to Malaysia Island, the "Wonderland Coast Tourism Belt" from the west to the Sanshan Island connects 211 islands, 8 provincial and national tourism resorts, 37 A -level scenic spots, 24 Wenbo venues and 7 five -star level The hotel is the "element gathering belt, industrial ups and downs, investment advantage belt, and market gravitational band" of the development of Yantai Cultural Tourism Industry. Zhang Bo, deputy director of Yantai Culture and Tourism Bureau, introduced: ", Is the" marine leisure and vacation industry chain "upgrade demand around the core area to carry out targeted investment in investment."

Planning renderings of Zhizhenwan Plaza Wharf

The "one gallery" connects the sea. Along the coastline of Yangma Island to Sanshan Island, and Haiyang Laiyang Coastline, together form the "Wonderland Sea Tourism Corridor". The Chiwan Bay Cruise Port and multiple tourist dock clusters are scattered. , Diving Bases and other nodes of maritime tourism; the opening of maritime tourism routes in the waters of Yantai and the opening of domestic international maritime tourism routes are the throughout corridors of tourists "watching Yantai at the sea, going to the world to see the world". Zhai Mingjiang, deputy director of Yantai Cultural and Tourism Bureau, introduced: "Through the promotion and implementation of the" Planning for the Layout Plan of the Tourist Boat of the Binhai Box City ", it will further improve the function of Yantai Binhai Water Tourism Passenger Transport Function, promote the development of Yantai Binhai tourism, and realize 'realizing' realizing 'realizing' realize 'realization of' realization Transportation drives tourism and tourism to promote traffic '. "

Maritime World Project Planning Effect Chart

Shizhi Fairy Realm

Planning renderings of the octagon

Octoba Bay International Convention and Exhibition Center

Charm Penglai

"Three Bay" breakthroughs and innovative formats. The three bay areas of Zhixian Bay Area, Baying Bay Area, and Penglai Bay Area are the leading areas for the innovative development and radiation gathering of Yantai Marine Cultural Tourism. There are currently major leading projects such as Shizhi Wonderland and Maritime World in the Casual Sneeper area of ​​Zhizhenwan. The Baying Bay Fashion Vitality Zone highlights the characteristics of "business, exhibition, and health care". Innovative development of new formats. The Penglai Bay Cultural Ecological Zone is based on national tourism resorts, 5A -level scenic spots, and marine national parks. It is supported by new projects such as Penglai Valley Valley, Kaiyuan Holiday, Long Island "Dream Finding Fairy Mountain", Long Island Boutique B & B and other projects. "Industry "Chain" innovation results are significant.

Long Island Yujiale-Time Story Homestay

Wang Degang, vice president of the China Tourism Association and chairman of the Shandong Provincial Tourism Association, said: "It should be said that the development of new homestays can lead the development of rural construction towards a new direction and guide rural tourism to the scale of large -scale, industrialization and quality development. Road. In the 1990s, Long Island Yujiale took the lead in the country. The name of Yujiale also walked from Long Island to the country. Long Island Wanggou Village became the birthplace of Chinese fishing family music. In the process of industrial improvement, especially in the process of quality and brand development, Long Island must be confident to return to its peak and be a benchmark for the province and the country. "

Raising island

Kunlong Hot Spring

Haiyang National Tourist Resort

Longkou Nanshan

The rise of the "tritinal" and the overall linkage. The ecological development of the eastern part highly highlights brands such as "Youyou Muping", breaking through the development of Malaysia Island, Kunlong Hot Spring, Binhai Leisure Tourism and other regions and projects, creating a northern international coastal leisure resort base and a new coastal ecological science and technology city. The southern coastal breakthrough development highlights brands such as "the hometown of mines, the city of Yasha, the hometown of Da Yangge, and China Li Township". Sports, beach sports demonstration bases and other project sectors, build a breakthrough development of the Haiyang Laiyang Binhai Sports Tourism. The integration and development of the Western Bay Area highlights the brands such as Longkou "Fu Ru East China Sea, Shoubi Nanshan", Laizhou Changshou Township, Gold Coast, Zhaoyuan China Jindu and other brands. To lead the Nanshan 5A -level scenic spot, the construction of Longkou Laizhou Zhaoyuan Fushou Cultural Tourism and Tourism Development Extreme.

Upgrade "Product Chain" to stimulate consumer potential

Yantai Wingli

"Ocean Blue" injected new kinetic energy into the development of Yantai Cultural Tourism Industry. The Yantai Municipal Party Committee and Municipal Government listed cultural tourism as the key cultivation of the city's new and old kinetic energy conversion leading industries. Zhang Bo introduced that to grasp the new trend of consumption, Yantai Innovation launched the first municipal public cultural tourism service platform in Shandong Province- "Yantai Cultural Travel Cloud" to open up online and offline consumption "double positions" cultural tourism model. Form the model of Yantai culture and tourism consumption innovation model with smart characteristics. Look at the new formats of regional characteristics such as new consumption formats, cultivate cultural tourism integration, etc., and start the product development model that meets domestic and foreign market consumption and "dual engines" at home and abroad. Essence Deliven the new environment of consumption, create a consumer environment for high -quality development of culture and tourism, form a product service model of public service supply and market consumption supply, and form a cultural and tourism service innovation model with the characteristics of "marine blue". In 2020, Yantai successfully founded the first batch of national culture and tourism consumption pilot cities. "Promoting consumption, upgrading the 'product chain' of coastal tourism, sea, and island tourisms to meet the new needs and new trends of citizens and tourists consumption is the top priority." Zhang Bo emphasized. In 2019, Yantai Self -driving Tour of Wonderland Coast was selected as one of the 100 boutique lines in the country. It is one of the three lines selected by Shandong Province and the only self -driving tour boutique line. "brand. Under normalization of the epidemic, self -driving tour has become the first choice for citizens and tourists. In 2022, Yantai led the Wonderland Coast Tourism Road to cultivate 8 topics such as coastal punch, island vacation, Portuguese wine tasting, slow enjoyment, cultural experience, urban leisure, research science, and health health. Boutique lines, connecting boutique scenic spots, resorts, car self -driving camps, special homestays, and other self -driving tour points to plan to carry out special activities for self -driving tour to meet the needs of different groups of self -driving tourists. "".

Zhiyi Bay Night Tour

Long Island Bird Tour

The sea is the most attractive "product chain" of Yantai. Zhiyu Bay Night Tour, Zhiwan Bay Sea Sea Sea Tour, Takashima Touring Island Tour, Long Island Bird Tour, Long Island Seal Tour, Long Island "Sea Scenic Area" trip, Wonderland Penglai- "Mysterious History Island" trip to the sea brand The line is all about the flowers. In 2022, the newly opened long islands to the Lushun Bohai Islands travel route; the theme cruise ship of the "Xunxian" has been put into operation to create a new platform for leisure and vacation at sea. Ocean pastoral tour is further extended by the "product chain" on the sea. Yantai played the leading advantage of marine ranch in the country, created a new model of "blue granary+blue tourism" marine pasture, developing sea accommodation, conferences, catering, entertainment, fishing, fishing, fishing, fishing, fishing, fishing, fishing, fishing, and fishing New business tourism complexes such as study and maritime picking. Genghai No. 1, Qingquan Ocean, Long Island Jiayi, Muping Dongyu, Haiyang Fuhan and other marine ranch tourism brands have become a new benchmark for marine fishery and marine tourism industry chain. The cruise tour is the "top luxury" of the "product chain" on the upper reaches of the Yantai Strait.

Long Island | Shen Rongmin/Photo

Yantai Island Touring "Product Chain" is extremely abundant. It island tourism such as Long Island, Malaysia Island, and Dajima not only has the "one island, one theme" differential positioning, but also in the creation of the "Sea Xianshan" brand. International zero carbon ecological island, ecological tourism resort island, and the first marine national park in the country. With the "Product Chain" of Yantai Island Tour is the attention of more and more citizens and tourists, under the increasingly good market feedback, it is estimated that by 2024, 4.3 million tourists will receive tourists in Long Island year, and the tourism income will be 2.8 billion. Yuan; Royal Island received 3.9 million tourists in the year, and realized tourism income of 2.2 billion yuan.

Zhangyu International Wine City

Penglai Valley Valley Wine Leisure Experience Zone

"In the process of the" product chain ", Yantai focused on" telling marine cultural stories ", and cultivated the characteristic 'product chain' such as wine culture tour, sea defense culture tour, and eight immortal culture tour, which is favored by the market." Zhai Mingjiang introduced Essence At present, the wine tourism gathering area represented by Zhangyu Wine Town, Waterfall Valley Winery Cluster, Penglai Valley Valley Wine and Leisure Experience Area, which has made the "product chain" of wine tourism.

Eight Immortals Passing Sea Scenic Area

Sanxian Mountain Scenic Area

By the innovation and activation of the "Wonderland Culture", the Eight Immortals Culture Tour effectively improves the cultural taste of Penglai Pavilion, Baxian Crown Hai · Sanxian Mountain and other scenic spots. The "Product Chain" of Baxian Tourism has gained a win -win promotion of social and market benefits. Li Haifeng, chairman of Penglai Baxian Tourism Group, said: "Ocean culture is tolerant, more adventure and unknown, creating future passion and courage. We build a tourist area for tourism, which is to raise the backbone of local culture. The theme hotel, by 2021, the Internet topic 'Tieguai Li, your treasure gourd is thrown in Penglai' creative marketing, as well as the immersive interpretation of cultural and creative products and scenic spots. The inheritance of the Eight Immortals and the adherence to marine culture will become the history of people in the future. In the long river of the times, we will leave the mark of our generation of cultural travelers. "

Large -scale cultural tourism scenario "Peak Mountain League · Love in Yantai" opera "Long Island Love"

"Dream Find Xianshan" island light and shadow performing arts project

"Fishing Night" Night Performing Arts Boutique Project

It is worth mentioning that "Dream Finding Xianshan", "The Night of Fishing Numbers", "Only Yantai", "The Oath Mountain League" and "Long Island Love" and other marine cultural performing arts brands have become a new type of cultural performing arts in Yantai that driven night economy consumption. Once you walk into the market, you will receive a good feedback. Zhao Shenglong, chairman of the Long Island Tourism Group, introduced: "Dream Find Xianshan" puts the Oriental Marine Fairy Cultural Story into specific projects and allows tourists to immerse themselves in Xianshan Wonderland during walking. Experience and interaction will also gradually strengthen, so that the old scenic spots will change new gameplay, increase attraction on the basis of ecological tourism, and create a new highlight of the "Sea Xianshan 'Long Island Night Tour Economy."

Serving the "project chain" consolidate guarantee measures

"Service 'project chain' is not only the service of single projects, but also paying attention to and serving the 'building, supplementary chain, strong chain, and extension of chain' in the development of the region of the project." Zhang Bo introduced, first of all It is to consolidate the foundation of the work, and studies and formulate the work path of "industrial chain panoramic map, industrial resource library, merchant information library, target corporate library, project information library, key talent library" "one picture and five libraries"; This key cultural tourism investment project has drawn the map of investment promotion projects, aiming at 78 key enterprises including OCT Group and Fosun Travel Cultural Group, and fully implemented the investment promotion and targeted investment promotion according to the figure. Among them, 53 China Merchants Reserve Projects cover 7 categories. At present, 5 projects and total investment of island vacation categories and total investment are 12.9 billion yuan; 5 projects of sea tourism category and total investment of 38.4 billion yuan; 10 projects in cultural tourism complexes, total investment, total investment, total investment 32.6 billion yuan; 9 projects in Kangyang and Leisure, total investment of 57.1 billion yuan; 10 projects in rural life, total investment of 17.2 billion yuan; 4 projects in hotel homestays, total investment of 1.8 billion yuan; 10 projects in cultural and creative categories The total investment is 13.9 billion yuan.

"Genghai No. 1" Marine Ranch Complex Platform

Chi Haina, deputy director of the Laishan District Culture and Tourism Bureau, introduced that the "Genghai No. 1" marine pasture project is a key project of the new and old kinetic energy conversion in Shandong Province. Development masterpiece. The project takes marine culture as the main carrier, with marine enterprises as the main body of production and operation, and uses coast, islands, sea, and seas as the industrial development space, forming a new form of new business formats such as marine leisure and recreation, industrial tourism, and popular science exploration. , It is a large -scale ecological marine complex platform with multi -business service efficiency such as leisure vacation and health research.

Among the "four lists" of investment promotion work, Yantai talked about 25 projects, 17 contract projects, 55 projects under construction, and 14 new projects. Among the 17 contracting projects, the largest signing amount is Longkou Binhai Resort New City Project. In 2021, it signed a contract with Xiangsheng Group with a total investment of 60 billion yuan. Cultural tourism new city, which is a cultural tourism city, has completed the approval of 1,300 acres of construction land for construction, and strives to start construction before the end of the year.

Zhang Bo introduced that in the work of the service project chain, Yantai focused on the three tasks of "the construction of high -star coastal resort clusters and boutique homestay gathering areas, key parks, and the construction of two -level investment and financing platforms for city and counties." First of all, Yantai is based on the provincial tourist resort area of ​​the Golden Beach, with Hilton and Sheraton as the leader to promote the construction of Westin Hotels, Kaiyuan Resort Hotel, etc., and create a high -star coastal resort hotel cluster. The district, raising horse island, and Long Island are the leaders to create islands, forests, wineries, and rural boutique homestay gathering areas. It is expected that by 2024, 10 internationally renowned brand hotels, 15 special theme hotels, and 60 boutique homestays. Secondly, Yantai focuses on 10 national (provincial) tourist resorts including Penglai, Longkou Nanshan, Haiyang, and the characteristic blocks of the city of Chaoyang, the city of Zhiyi, to accelerate the ancient city of Dengzhou, Kaiyuan vacation, the fish number Wingdig Hotel, and the fish number. The Westin Hotel, Aerospace Science Popularization Education Base and other projects improve the overall strength and radiation driving function of key parks. Third, promote the establishment of three cultural tourism enterprise groups including Yantai Deep Blue Tourism and Yantai Phoenix Cultural Tourism. Two -level cultural tourism investment and financing platform, the resource integration, project development, investment and financing of the "project chain", through the professional and market -oriented operation level of the group enterprise, provide platforms and unblocked services for the project landing.

"The key point of the anchor marine blue and falling", the Yantai Culture and Tourism Bureau chose the marine leisure and vacation industry chain as a breakthrough. Upgrade the "product chain" of "Binhai Tour, Sea, and Island Tour", and "project chain" that serves "one picture and five, four lists", gathered the city's strength to build marine culture and leisure and vacation destinations, dreaming deep and blue, dreaming deeply, dreaming Follow the sea.

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