Cultural tourism integration draws a new picture of rural rejuvenation

Rural revitalization, cultural casting soul. In order to implement the strategy of rural revitalization and the "Opinions of the Central Committee of the Communist Party of China on the key work of comprehensive promotion of rural revitalization in 2022", the six departments including the Ministry of Culture and Tourism recently issued the "Opinions on Promoting the Revitalization of the Cultural Industry". The document proposes the basic principles such as "cultural leadership, industry drive", and requires the protection and utilization of rural human resources and natural resources by cultural industries, promotes the integration of the first, secondary industries, integrates agricultural and cultural tourism, inherits the development of farming civilization, stimulates excellent traditions Vitality of local culture. This end is selected by Hebei, Guangdong, and Guangxi. Interviews to understand the practice and experience of retaining green mountains, inheriting cultural genes, and industrial development to promote rural revitalization.

Hebei: From Berry Village to Berry Water Township

Fan Haigang's native reporter Li Qiuyun in Hebei

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Photo by Li Zhanqiao, a newly built Berry Water Village on the former site of Berry Village

Near the "July", as the red tourism in various places heats up, the passenger flow of Ping Shanxi Baipo Scenic Area has also increased day by day. In the West Bero Expressway, driving along the West Bero Highway, careful tourists will find that 5 kilometers near the Xibaipo Scenic Area, Berlei Water Village on the south side of the highway has opened the door to welcome guests. The location of the Berry Water Village is the former site of Berli Village, Xibaipo Town. It is separated from it. It is the New Village of Berry. The distance is about 10 minutes.

Since the 18th National Congress of the Communist Party of China, under the guidance of national policies, the Hebei Provincial Party Committee and the Provincial Government have started to promote the development of the Old Revolutionary District of Xibaipo. The integration of red+"and"+red ", actively creating a large -scale integration pattern of industrial integration with red experience and prosperity and development.

"The mountainous area of ​​the Xibaipo area is large, and Xibaipo Town relies on the green mountains and red resources to increase the income from the tourism industry." It is mainly based on the visit type. There are more than 5 million tourists in the annual reception of Xibaipo Scenic Area. If more than half of the tourists stay here, the economy will be overnight.

It is understood that the village of Berry is leaning on Taixing in the west and is located around the hinterland of the revolutionary sacred land. It has multiple cultural genes such as red culture and Taihang folk culture. However, due to factors such as natural conditions and traffic occlusion, the production lifestyle of Berry Village was backward. Most villagers still lived in adobe houses built in the 1950s and were famous poor villages in the old district. On such a red hot soil, tourism development cannot be carried out according to the general concept.

"'To create green mountains and green mountains, inherit cultural genes with red root veins, and promote rural revitalization with industrial development' is the three concepts we have always adhered to." ") Liu Jiangmin, chairman of Kaiwan Group, introduced that in order to enrich the tourism products of Xibaipo, the Kangli Group pays special attention to the integration of cultural tourism and the innovation of business formats. , Outdoor sports, health health, parent -child amusement and other functions, such as leisure ecological holidays.

In 2013, the Kangli Group launched the construction of Berry New Village and New Residents. The brand -new Berry New Village, the small buildings on the second floors are staggered, and the windows are clear. The villagers who opened the new life were filled with a happy smile on their faces.

Living in peace, I still have to be happy. "The construction of the Berry Water Township not only gives us a new home and a new home, but also a good job." This year's 58 -year -old villager Li Garden, a 58 -year -old, worked in a foreigner for many years. Essence "I have been working here for more than 4 years. I have seen my hometown beautiful and beautiful, and the trees I have poured thrive have grown up. I am particularly comfortable." Li Huayuan introduced that his daughter -in -law Zhao Pingjun also worked in the cafeteria here. Before The villagers who always envy the villagers of Xibaipo work at the door of the house. Now the couples make money at the door of the house, and they are particularly happy every day.

It is understood that the Kangli Group absorbs villagers with labor capabilities in Berry Village and surrounding villages. Ten thousand people/day, in 10 years, paid a total of nearly 25 million yuan. Among the more than 70 households in the village now, good health is basically working in the Water Village of Berry. "Compared to the fact that it was simply breeding on the sky, this job is stable and income has increased significantly." Many villagers said.

In the past 10 years, the new village of Berry, which has not been poverty alleviation, has also changed dramatically. Berry water village fills, road repair, and repair slope has successfully planted and transplanted nearly 300,000 trees on nearly a thousand acres of land to achieve over 80%of forest coverage. Nowadays, there are hundreds of grass and clear waves here, and the mountains are green, and the ground has added color, like a ecological pearl inlaid in Xibaipo, which attracts many wild animals such as cranes, herons, squirrels, and hare.

At the same time as ecological recovery, in order to better continue the spirit of the revolution and promote traditional culture, Berry Water Village integrates the architectural style of the Yan'an auditorium according to the old site of the Second Plenary Session of the Seventh Central Committee, and builds a red gene of red genes. Create Berry College. In addition, the cultural and creative series of "Red Star Yaobei" is independently developed; the "five -color research" system is constructed to enrich the new content of natural ecological research and cultural education; opening up the new farmer training plan ... Many formats continue to absorb Berry village and surrounding villagers, Write a strong stroke for the revitalization of the countryside. Berry Village also has an important red history. In May 1948, the former Ministry of Foreign Affairs (Central Foreign Affairs Group) of the Ministry of Foreign Affairs of the People's Republic of China moved to Berry Village, Xibaipo Town, which is the place where Berry Water Village is now. "New China diplomacy comes from here." In order to further inherit the red culture, the Kangli Group invited party history experts and scholars to form a special group, collecting, sorting, and interviewing the magnificent diplomatic history of modern China, compiled into a valuable historical material of nearly 100,000 words, 3,000 pictures, and specially built Chinese foreign affairs. Diplomatic exhibition hall.

"Tourists who are interested in diplomacy must not miss this exhibition." Li Honghong, a 34 -year -old, was the interpreter of Xibaipo. As a villager in Berlei, he came here to be an interpreter after the operation of the Berry Water Village. "There are many cultural elements and rich formats in the Berry Water Village. As a member of Berry Village and Berlei Water Village, I think Berry will develop better and better, becoming a beautiful landscape in the west Berpo Cultural Tour." Talking about my hometown In the future, Li Honghong said.

Now, with the "big tree" of the Berry Water Village, every villager in Berry Village has a head. While the Pingshan Geographical Mark Products, the ancient moon tofu and the marinated meat noodles such as Pingshan Geographic Magger, while many villagers have also built farmhouses and homestays. The villagers in Berley Village not only dressed their hands with their hands, but also had the ability to "independently make blood". Together with the Water Village of Berbo, they played the song of rural rejuvenation.

Guangdong: See Shanwangshui Township Yun

Tan Zhihong, a reporter in this end to Guangdong

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Photo by Xu Jianmei, beautiful rural map of Shanwei, Guangdong

During the Dragon Boat Festival, many citizens and tourists walked into the beautiful villages of Guangdong Province, enjoyed flowers in landscapes, experienced farming in Woye rural areas, and found ancient vulnerabilities in ancient villages. Since the beginning of this year, Guangdong Province has given full play to the role of cultural and tourism in rural revitalization. A new picture of rural cultural tourism with ecological beauty, culture and industrial prosperity is slowly expanding on the land of Nanyue.

In April of this year, the "Implementation Opinions on Doing a Good job in the key work of the key work of rural rejuvenation in 2022" issued by the Guangdong Provincial Party Committee and the Provincial Government proposed, focusing on industrial promoting rural development, standardizing the construction of rural homestays, developing leisure agriculture and rural tourism, encouraging the creation of the creation Leisure agriculture and rural tourism demonstration villages above the provincial level to build a provincial rural leisure tourism boutique line.

Shanwei is one of the 13 red revolutionary bases across the country and the birthplace of China's first Soviet regime. However, for a long time, Luo Dong Village, Luhe County, Shanwei is still a dirty scene. Nowadays, under the leadership of the leader of rural tourism Peng, the village is fully developing the rural tourism industry, driving the development of the planting, breeding, and service industry, and successfully creating a national 3A tourist scenic spot. As of the end of 2021, the per capita disposable income of Luodong Village reached 23,600 yuan.

Represented by Luodong Village, Guangdong has made every effort to create a "Guangdong -Mei Rural" tourism brand on the road to promoting the revitalization of the countryside. Featured villages and 50 tourist town in Guangdong Province. On the basis of precision poverty alleviation in the early stage, Guangdong has promoted more than 50 ancient villages and ancient towns and rural pastoral scenic spots to become a national A -level tourist attraction.

Recently, the Ministry of Culture and Tourism announced the national rural tourism boutique line in the country for "good scenery of rural areas -Chunshengxia Changsheng and Xiu Xiu". A total of 5 lines in Guangdong were selected, namely the beautiful rural journey of the "Meeting Yuancheng" in Heyuan, Foshan City Nanhai "Water Village Garden" rural tourism boutique line, "March Lianjiang Spring Man Park" flower viewing journey, "Datang Lixiang" flower sighs of honeypie Li, Yunfu "Drunk Mei Tianlu Cave" journey Essence As local travel and rural tourism are favored by tourists, at present, Guangdong has launched a total of 200 rural tourism boutique lines, including rural experience, ecological scenery, red culture, ancient post roads, research and other types. Traditional villages, rural landscapes, house food food, folk customs and other elements.

Shiwan dolls, Yingde black tea, Xinhui Chenpi, Longmen farmers' paintings ... In recent years, a group of tourism products carrying regional culture have become a must -have rural hand letter for tourists. Relying on the "trunk" project of rural cultural tourism, all parts of Guangdong have used cultural resources such as traditional villages, ethnic minority villages, historical buildings, cultural relics, and intangible cultural heritage to create hot -selling rural tourism products. Guangdong also actively guided the development of rural cultural and creative, and continuously organized activities such as the Nanyue Ancient Post Road Cultural and Creative Competition, the Guangdong -Hong Kong -Macao Greater Bay Area Cultural and Creative Design Contest, etc., to promote the transformation of local characteristic agricultural products and traditional crafts to cultural and creative souvenirs. In January of this year, the 4th Cultural and Creative Design Contest of the Guangdong -Hong Kong -Macao Greater Bay Area was officially launched and collected works for the society.

As an important starting point for the beautiful country to transform the beautiful economy, Guangdong's "Country+B & B" shines, and a group of typical rural homestay operation points have emerged, such as the artist inn of Renhua County, Shaoguan City And Huizhou Herbuya Homestay and so on. The province has formed a rural homestay gathering area such as Guangzhou Conghua and Zengcheng, Shenzhen Dapeng New District, Huizhou Nankunshan and Shuangyue Bay, Qingyuan fresh city and Yingde, Shantou Nan'ao County, Yangjiang Hailing Island and other rural homestays. In order to promote the standardization, large -scale, characteristic, and branding development of the homestay, Guangdong has identified the first batch of 20 village homestay demonstration towns and 92 rural homestay demonstration sites at the end of last year. In February of this year, Guangdong relying on Guangzhou Taiping Ancient Road and Zhaoqing Xiaoge Ancient Road, etc., launched 34 first batch of first batch of Guangdong Yidao rural hotels. Through the resource of living and idle houses and homesteads, rural homestays turn the pastoral scenery into a holiday consumption scenario, turn farmhouse life into characteristic tourism products, activate local cultural resources, capital projects and business talents, and become an important support for rural revitalization.

In addition to the visible mountains and seeing water, rural tourism must also remember to live in nostalgia. To this end, Guangdong guides the construction of rural cultural venues, promotes rural areas to carry out colorful cultural activities, and continuously activate rural cultural vitality. The village history museum has been built in Shawan North Village and Qingyuan Anqing Village. During the Spring Festival of the Tiger Year, Conghua District, Guangzhou City, Daosheng Town, Humen Town, Dongguan City, Hefu Village, Renhua County, Renhua County, Shaoguan City, and Fogang County, Qingyuan City became a demonstration point for the National "Village Evening" demonstration in 2022, and arranged the programs that the masses liked to hear. The new model of rural tourism development such as "rural+festival" and "rural+performing arts" has begun to achieve results.

Non -heritage is an important cultural business card for rural revitalization. In recent years, Guangdong has promoted the establishment of non -heritage workshops and poverty alleviation employment workshops to strengthen the inheritance of rural non -heritage protection. Relying on Shiping tea production technology project, Heyuan City, through the development model of "10,000 acres of tea gardens+farmers+tourism", radiates more than 300 households and about 1,000 villagers to participate in tea planting, tea picking, tea making and research. The total output value of 2021 About 50 million yuan; Green Pure Brewery relying on the traditional brewing technique of Hakka glutinous rice wine to establish a non -heritage workstation integrating scientific research, production, and inheritance, it achieved an output value of about 18 million yuan in 2021. Heping County, Heyuan City, set up Louzhen Caizhafei Heritage Poverty Alleviation Employment Workshops, absorbing nearly 300 employment, and produced by the building in the building and town of Caizha Lion, the annual operating income of nearly 11.4 million yuan. The Cangdong Village of Jiangmen City founded the Cangdong Cultural Heritage Conservation and Development Center. While carrying out local cultural heritage conservation, activation and development, and rural construction, it organized students and tourists at home and abroad to live in Cangdong Village to experience the natives of overseas Chinese villages. culture.

Guangxi Jinxiu:

Dig in Yao culture deeply, beautiful Yaozhai and rich villagers

Correspondent Guo Kaiqian, a portist in Guangxi,

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The "Yaowei" B & B Village's "Yaowei" B & B Yao Yao Autonomous County Cultural, Radio, Film and Television and Tourism Bureau confessed

On the road of revitalization in the countryside, the empowerment of the cultural industry has made many villages raising in deep girlfriends into a desirable and remosive tourist destination, and also retains nostalgia. The Guangxi Jinxiu Yao Autonomous County, which has the reputation of "World Yaodu", is the earliest Yao Autonomous County established in the country. Relying on the three major advantages of "ecology, ethnic, longevity", Jinxiu combines the development of rural tourism with precision poverty alleviation, rural revitalization, and penetrates into digging. Local Yao resources, creating "folk customs" cultural brands, "homestay" tourism brands, "Yao Pharmaceutical" health brands, which are beautiful in Yaozhai and rich villagers. brand.

"Yaowei" homestay tourism brings rural transformation

"The environment is so beautiful, it feels like a fairyland!" Daling Village, which is beautiful in the mountains and rivers, is hidden between the Santang Mountain and the Wuxi Mountain. After the Guangzhou tourist Li Chunli came here, he was deeply fascinated by the local folk customs and natural scenery.

Daling Village is the settlement of the three Yao branches of Hua Lanyao, Pan Yao, and Shan Ziyao. In 1935, Fei Xiaotong, a well -known sociologist and anthropologist in my country, went to Daling for social survey, and stayed in the local area. He praised the local "Xanadu" in the book "Six Shang Yaoshan". Because of the long -term isolated from the world, the well -preserved Yaozhai style of Daling Village now allows tourists to come together.

In 2016, Guangxi Shangbin Tourism Culture Development Company's "Yao Tianxia" ecological homestay project settled in Daling Village, and transformed more than 10 old houses located in the middle of the mountain to more than 20 guest rooms, not only retaining the traditional mud wall tile top of the Yao nationality. The style of the building is also equipped with modern equipment, which has a strong flavor of Yaozhai. Driven by the demonstration of "Yao Tianxia", the villagers of Daling Village have actively developed homestays. At present, there are 17 business homestays and 6 farmhouses, and a total of 147 rooms in the rooms. The old residential houses of the mud walls built on the mountain have become the "fragrant" in the hearts of the villagers.

"The development of rural tourism should be based on the premise of effective excavation, protection and inheritance of the Yao culture of the Daling Village." Mo Yuanzheng, deputy director of the Laibin Culture, Radio, Television and Tourism Bureau, said that the local cultural and tourism department units adhere to the integration of local charm and modern trends to promote The reborn of the cultural industry. The homestays in Daling Village not only experienced the colorful Yaozhai life, but also organized more than 30 villagers in the Yao branch to form a performance team to create a one -hour national style display program. Tourists who come to play can not only see the beautiful scenery of Daling, but also feel the strong national style and brand new national style, filling the gap of the night tour and cultural experience of Daling Village.

Today, Daling Village has developed from a remote and poor and backward three types of deep and poor villages to the first batch of national country tourism key villages. From 2016 to 2021, the village received more than 509,000 tourists and achieved tourism income of more than 6.5 million yuan. Plaster "World Yaodu" gold signboard

Jin Xiu is the fertile soil of rural tourism. In the depths of Da Yaoshan, various national tourist villages have sprung up like a bamboo shoot.

In the spring and summer seasons, there are endless streams of tourists to Sixth Section Village. They experience the fun of spring tea picking in 2800 acres of tea gardens, and appreciate the unique charm of a century -old Yaozhai · Thousand Milk Tea Garden. Guzhantun, Pingdao Village, Changyao Township, is on the "Lianhua Mountain -Shengtang Mountain" boutique tourist route. It has attracted many domestic and foreign tourists. The quaint homestays of Di Shui Village are also very popular, soaking in the Yao bath, overlooking the peak of the Temple, and listening to the bamboo sea pine tao, which is extremely comfortable. Yao Pharmaceuticals, Featured Yaoju, Yao food, Yao style performances, Yao Pangwang Festival characteristic festivals ... The diverse national cultural experience demonstrates the colorful national cultural charm and provides inexhaustible motivation for Jinxiu's development of national cultural tourism.

"Jinxiu County created the rural tourism construction of the homestay through the construction of the" Baili Yaozhai Style Gallery ", and gradually formed the rural tourism construction pattern of" one village, one character, one character "." According to the location and tourism resources, Jinxiu has made the target villages into the "five -type" characteristic tourism demonstration villages such as the scenic spot, the support type of the characteristic industry, the high -mountain summer summer, the popular science experience, the national folk customs, and the national folk customs. This promotes the deep integration of rural industries.

Recently, in the Ministry of Culture and Tourism, the "Rural Four Available Scenery -Chunshengxia Changsheng and House" is on the national rural tourism boutique line, and the guest cuckoo loves the Santa Church. This line contains scenic spots such as Santang Mountain, Diaishui Folk Village, Sanction, Sanction Lake, Pingdao Village Guzhan Folk Village, Shanzi Yao Museum and other scenic spots. From the way down, tourists can enjoy the beauty of the five -color rhododendron and the beauty of natural landscapes and the beauty of natural landscapes. , The joy of ethnic minorities, the fun of ethnic minority customs, the charm of Yaudu culture.

Through rural tourism development, Jinxiu County successfully created demonstration nationwide rural tourism villages such as dripping water, Daling, Ping Meng, Liu Duan Village and the five -star rural tourist area in Guangxi, Daling Yaojiaxia, Yaojiazhuang, Santang The 17 Yao characteristic homestays, including the idle houses, showed the style of the Yao nationality, and effectively promoted the high -quality development of rural tourism in the county, consolidated and expanded the effective connection of poverty alleviation results.

Planting medicines on the mountains, Yamashita Pharmaceuticals, Mountain Kangyang

Recently, more than 50 technical workers and representatives of advanced employees from Maoming City, Guangdong Province temporarily bid farewell to busy work and hustle and bustle of urban life, and came to Jinxiu for a week of recuperation.

The unique environment and climate have created the rich medicinal materials of Jinxiu Daao Mountain, and gradually formed a unique Yao medicine culture. Relying on good natural ecological resources and magical Yao Yao Yao Yao medicine, Jinxiu County is focusing on creating a tourist destination for the Casino, Hong Kong, Macao Greater Bay Area. At present, there are 6 employee recuperation bases in Jinxiu County, of which 3 of the recreational bases at the autonomous region -level employee have become the county with the largest number of staff in the recuperation base of Laibin City.

With the excavation of Yao Pharmaceutical Culture as the starting point, Jinxiu County vigorously develops the health care industry. On the one hand, through local legislation, strengthen the development and inheritance of Yao Yao Yao Pharmaceuticals, and cultivate a number of Yao medicine independent brand enterprises and Yao medicine brands; The scope of cultural display, promoting the integrated experience of Yao Yao medicine characteristics, longevity health culture, and Yao medicinal diet, and gradually formed product formats such as "culture+health" and "tourism+health care". The road of revitalizing the green development of the countryside of the mountains and the mountains of the mountains and the mountains in the mountains.

With the development of Yao Pharmaceutical and Kangyang tourism industry, Yao Medicine's planting, production, sales, and experience also brings great benefits to local villages. The poverty alleviation cadres in the Republic of Jinxiu Town told reporters that by vigorously developing yellow flowers and pouring lotus lotus planting, the village realized poverty alleviation in 2018. Among them, the annual income of farmers in Liupingtun increased by 3,000 to 4,000 yuan.

Tan Yucheng, Secretary of the Jinxiu County Party Committee, said that in the next step, Jinxiu will actively cultivate a national -level ecological ecology in accordance with the positioning of Jin Xiu in the autonomous region to actively cultivate tourism, leisure, ecology and recreation. Economic Sustainable Development Demonstration Zone, National Tourism Resort, and National Traditional Chinese Medicine (Yao Medicine) Health Tourism Demonstration Zone.

"China Culture News" on June 25, 2022

The second edition published a special report

"Cultural Tourism Integration and Drawing the New Paintings of Rural Revitalization"

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Editor -in -chief: Chen Xiaoyue

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