Language inheritance and innovation in the new media environment

Author: Bai Yin (Dean of the School of Literature and News Communication of Central South University)

Source: "Young Reporter", No. 12, 2022

The media deeply changed our language. In the era of "honoring", writing is not easy. Between the pen and paper, there are no instructions such as delete, copying, inserting, and paste. At that time, the writing must be touched in the abdomen, and the voice of gold and stones would be made. Therefore, the ethics of speaking with caution, the aesthetics of writing a long -term writing, and the charm of the personality and tampered personality have always been the language inheritance of our respect.

However, the keyboard has made text deletion and modification of text, and the adjustment of text order has become a "handling of hand -lifting". Social media integrate face -to -face communication with text expression, the boundaries of spoken and written words are constantly blurred, and the pursuit of precise words in low interactive context has become a high -interactive context that can be played in real time -because You can set the appropriate significance in the interactive adjustment in the middle of the interactive adjustment; people are more tolerant of semantic blur expression. This tolerance also encourages the embedding of pictures, videos into text and even the structure of words, and gradually develop into a "multi -modal" language. While expressing the aesthetic paradigm, it also enriches the expression of expressions to a certain extent, and has constructed a new aesthetic paradigm.

Media innovation brings language innovation, which is in line with the laws of language development. But it also puts forward new challenges to language inheritance. First of all, the online communication method in social media changes the traditional way of speaking: frequent exchanges of multiculturalism and erosion to erode the purity of ethnic language, and the infinite expansion of time and space and the weakening of interpersonal relationships lead to the dilution of semantic emotions. Secondly, the "de -socialization" of immersive transmission erodes the conventional sync: the groupization of the language community makes the "network slang" of the small community endless, and the understanding of emerging symbols and expressions depends on the "stalks created by a very few people created "". Finally, the wide use of the video has changed the traditional language aesthetics: the pursuit of sound pleasure is higher than the appreciation of the elegance of the text, the symbolic thinking of text expression, linear rationality is transmitted by audiovisual transmission, and the multi -dimensional perceptual "full perception experience" is replaced ... Mowing

How to adhere to our language inheritance in this era of iterative innovation of language? First of all, we must strengthen the influence of language beauty: increase the weight of Chinese words and model verbal words in basic education, and understand the beauty of Chinese through classic reading and chanting; popularize audiovisual aesthetic education, enhance the appreciation of the beauty, visual beauty, and voice beauty of the people; advocate language behavior The concept of honor and disgrace is proud of words and taming, and shame with rough talk. Secondly, it is necessary to strengthen the public's media ethics education: media behavior is mainly speech communication, and the speech expression in the media should bear great social responsibility. Therefore, the people must establish a sense of language norms and resolutely resist the misconducting language. Finally, to cultivate the common awareness of the Chinese nation, advocate the purity of the people consciously to maintain the purity of the nation, and combine the promotion of the common language of the nation with the patriotic education and traditional cultural education.

Of course, it is particularly important that it is necessary to carry out new media language research with multidisciplinary cross -integration, and look at the new words, new structures, and new languages ​​from a scientific perspective, and clarify which of the language development law and which is the destruction of language inheritance; Explore the interaction between the construction of new media language and social and cultural construction, clarify the standards and governance strategies of new media language; innovate the language and language aesthetics of the media era, build a language paradigm that adapts to the rapid development of digital technology; promote and guide language education Inheritance practice and enhance the language literacy of the whole people.

Reference format for this article:

Bai Yin. Language inheritance and innovation in the context of the new media [J]. Young reporter, 2022 (12): 1. 1.

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