Zhangzhou: 50 tea companies, tea farmers, from the field to the live broadcast lens

The Straits Tea Live Broadcasting Training Course was held yesterday.

Go from the field to the live broadcast lens

In the training class, the students conducted a live broadcast of the cargo.

Yesterday, at the eighth Strait (Zhangzhou) Tea Club "Tea Fragrance Zhang Xian Charm" live broadcast and cargo training course, 50 tea companies from Zhangzhou Wubao Tea Main Production Area ushered in the live broadcast of the cargo live broadcast. Fuck. The professional team helped Zhangzhou tea companies in the training class to lay out planning in advance, from drainage to selection to selection, to content planning, and designed a professional "play" for it.

The student Xu Xiaozhen and her husband operated more than 100 acres of Chashan in Xunan. Because of the epidemic, her tea factory faces unprecedented challenges in sales models, sales channels and logistics transportation. "Half of this year's spring tea is also slow in the warehouse, and the tea garden dare not hire people to pick it." Tea Xiang was also afraid of the alley deep. In front of Xu Xiaozhen, the tea factory was the livelihood problem. "Go to" online "and seek a chance to break the situation.

The explanation of the strong accent and the rare skills. As a live "Xiaobai", Xu Xiaozhen showed the most natural state in "Online", but was particularly sincere and kind. She will use the wrong word: "This tea mouth is beautiful." Xu Xiaozhen muttered in his heart. I also talk about "eating words", so I apologized to the fans in person: "Oh, I said wrong, I will say it again ..." Ouyang Wei, a vast star of the training class and the founder of the vast star, commented that Xu Xiaozhen's performance was very characteristic, "Real performance will become the characteristics of anchor, and even attract the resonance of the fellow audiences."

As soon as I heard that there was a tea party live broadcast and cargo training course, Huang Xingling from Nanjing immediately reported his name. Before the live -broadcast practical exercise, she compiled nearly 2,000 words of "Taiwan Ben" based on the eight major lecture skills taught by the tutor. Words are written down. Before participating in the training class, Huang Xingling also lived in Douyin, but continued to output dry goods in the live broadcast, but only attracted a few people to stay. "At that time, there was no masterpiece of the live broadcast, and the value of dry goods was high." Until the participation in the training class, she found that the live broadcast and the goods were testing the ability of the anchor to sell, the appearance of megacities, and strain treatment. "I hope that through the live training class, learn the method of live broadcast and bring the goods, so that the company will realize the transformation from offline sales to live broadcast and bring in goods, and broaden tea sales." Huang Xingling said.

Ouyang Wei said that in the actual live broadcast exercise, the training class will adjust the live broadcast ideas for students in real time to give targeted reviews and plans. It also teaches according to the characteristics of the tea industry customer group and tea product characteristics, arrange marketing talk and activity rhythm to help tea products quickly sell well.

There are not only "new generations" in the training class, but also "old qualifications" in the tea industry. After retiring, Huang Xiufeng, 56, took a live broadcast platform from a three -foot podium. It was recommended that Zhangzhou's good tea and white buds of Budiqi were recommended. Unlike the passionate way to bring the goods, Huang Xifeng's long skirt told the tea making process and taste of Baiya Qilan, attracting many netizens like it. "Even middle -aged people must meet the needs of the times, actively embrace new things, and keep constantly updating their open minds."

Zhang Caixia, the person in charge of the training of cross -border e -commerce companies of Zhangzhou Xinqi Group, said that the training course has cultivated a group of online live sales talents that understand the process, methods, and skills. Help tea company tea farmers broaden tea sales channels, promote the Zhangzhou tea brand and tea culture, and help rural revitalization.文 Reporter Chen Huihuiwen/Picture

Editor -in -chief/Chen Yan Zou Meiling

Editor on duty: Shen Xiaoqin

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