What are the characteristics of the current sound and entertainment industry?Chengdu -Chongqing Youth "Music+" Entrepreneurship Contest held a practical training camp

Cover reporter Xu Yuyang Yang Jinjin Zhu

"Noisy and famous, blowjobs, Sheng Shengxuan", this is the poetic expression of Poetry Du Fu's poetic expression of the capital of music. For more than a thousand years, "Forests follow the moon, the brocade is spring, the silk bamboo is melodious, and the sound is beam and dust." This is Chengdu. Music has always been an indispensable element in Chengdu. As a series of music variety shows and music short video platforms successfully stimulated industrial innovation, the exploration of "music+" form is also the most noteworthy field in the music industry.

▲ Screenshot of online training camp

On the afternoon of June 22, the first actual training camp of the 2022 Chengyu Youth "Music+" Innovation and Entrepreneurship Competition hosted by the Chengdu Culture, Radio, Television Tourism Bureau was officially held online. Experts from related fields such as cultural tourism, economy, and college student entrepreneurship guidance conduct training and explanation. Detailed interpretation of the current status and opportunities of the current entertainment industry. The training camp was close to 100,000 in 24 hours.

Experts point out the four major characteristics of the current entertainment industry: IP has become the core of industry development, platforms burst into the upper reaches of the industry chain, niche culture enters the public horizons, and policy supervision has become stricter. At the same time, she pointed out that if new technologies empower traditional industries, more investment opportunities will be generated, and these opportunities can also become the direction of future entrepreneurial development.

Zheng Yingsong, director of the Chengdu Entrepreneurship College Project Incubation Center and the mentor of the Sichuan University Student Innovation and Entrepreneurship Center, mainly guided the students' entertainment and entrepreneurship, and shared courses such as "Commercial Plan Writing Skills".

The reporter learned from the Chengdu Wenguang Travel Bureau that the 2022 Chengdu -Chongqing Youth "Music+" Innovation and Entrepreneurship Competition has officially launched the registration on May 16th, and the registration is on July 31. Since then, the actual training camp of "Music+Digital Entertainment" will also be held.

The organizer explained that the concept of "music+" includes but not limited to original music, digital music, music education and training, music copyright services, musical instrument sales, performing art economy and other fields. project.

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