The non -heritage "live" "fire" "fire" from the "two innovations" of Wu Lian culture at the time

A few days ago, the organizing committee of "Shandong Hand -made · Preferred 100" selection activities publicized the selected unit and nomination unit. The "Zhao Laohan" Shi Mo from Wulian County was successfully selected. Essence

Wulian County has deeply tapped non -heritage cultural resources, accelerated the construction of a cultural inheritance and innovation system, and led the majority of non -genetic inheritors to work hard and continuously innovate, so that Wulian traditional culture became a beautiful business card that shows the image of "Five Splendid Five Lotus". At present, there are 73 intangible cultural heritage lists at all levels in the county, including 1 national list, 5 provincial lists, and 20 municipal non -heritage lists. Folk handicrafts and other non -remaining categories.

With protection as the foundation, let non -heritage projects "live". On the basis of doing a good job of non -heritage protection and inheritance, it is guided by market demand, breakthroughs in traditional technical innovation, and focusing on projects such as Wulian cut flowers and Liu's plate buckles. Heritage projects continue to increase investment, innovate financial investment in investment, and guide social forces to invest in the non -heritage industry. The existing non -heritage workshop is upgraded and upgraded, and a number of non -heritage projects are announced and a number of non -legacy workshops are promoted. Organized the first "Shandong Hand -made · Wulian Polite" innovation design contest, received 43 participating works, selected 1 gold award, 2 silver awards, and 3 bronze awards to effectively create non -heritage protection inheritance, innovative development Strong atmosphere. Among the 50 preferential products selection of "Shandong Hand -made · Optical Rizhao", Wulian has 9 products selected.

With the goal of inheritance, let the non -heritage culture "revitalize". Strengthen the training of high -level cultural talents, organize the grass -roots cultural lecture halls, increase local characteristics of traditional opera, folk songs and dances, folk music high -level talent training bases; joint universities to make compilation and publication, communication promotion, film and television production, creative planning, etc. Talent training. Actively cultivate the "non -heritage" cultural inheritance of the countryside, vigorously support the superb young and middle -aged inheritors who are exquisite and eligible, actively declare the representative inheritance of non -heritage at all levels, mobilize the enthusiasm of the younger generation to engage in traditional craftsmanship, and implement the cultivation of grass -roots entrepreneurial team cultivation. Projects, form a reasonable echelon, and enhance the development of development.

Driven by innovation, let non -heritage products "fire". Promote the construction of non -genetic practices, non -heritage exhibition rooms and other places, organize activities such as related training, promotion, and actively promote productive traditional techniques to achieve economic benefits and improve the attractiveness of inheritance. Actively explore the "Internet+Handicrafts" rural product marketing platform, relying on the "rural cultural collection" platform, actively guide non -genetic practices, non -heritage exhibition rooms, handicraft product cooperatives and other places, and establish a marketing area in rural cultural collections. Establish a publicity and promotion platform, and use theme activities such as the "Intangible Cultural Heritage Month" and "Insidant Heritage Expo" to propagate the results of the protection of Wulian County's intangible cultural heritage. Organizational inheritors, project companies participated in various exhibitions and exchanges such as Shenzhen Cultural Expo, China Intangible Cultural Heritage Expo, etc., and publicized and promoted products. On June 18th, "Zhao Laohan" Shi Mo participated in the "Shandong Hand -made" entry high -speed service area and the launching ceremony of the scenic spot, and entered the flagship store of "Shandong Hand -made" Jinan East Service Area.

It is reported that the 25th Games of Shandong Province has begun, and Wulian's Liu Fan Ding Culture Heritage Co., Ltd. has been identified as award etiquette clothing supplier by the Rizhao Preparatory Committee of the Provincial Games. Wulian Liu's Dot "Show" on the provincial movement awards dress. This is a gorgeous display of Liu's plate buckle in the Provincial Games, and it is also a wonderful bloom of Wulian non -heritage works. (Correspondent Zheng Yunyan Zhang Wei report)

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