The excellent traditional Chinese culture lives and passed on this way in Weihai

At the third China International Cultural Tourism Expo and the first Chinese traditional craft conference, Weihai Comprehensive Exhibition Area, Weihai Digital Cultural and Creative Exhibition Zone, and the "Mother Love Rushan" exhibition area "came out". In the Weihai Haopin Museum of Shandong Handao Exhibition Experience Center, 87 kinds of Weihai Haopin "group" shining Qilu, which brightens the "Shandong Handao" Weihai Haopin brand.

As the fourth batch of national public cultural service system demonstration zones, Weihai actively promoted the creative transformation and innovative development of the outstanding traditional culture of China. Since the beginning of this year, there have been 1106 traditional cultural public welfare training, and all 45 cultural service public welfare venture capital projects have been launched. This exquisite city shines.

Innovatively guarded the heritage, 3,5700 students "entered" non -heritage colleges

On September 22, a lively "Fisherman Yangge" and a bright "Fisherman" opened Rongcheng City to celebrate the art performance of Chinese farmers' harvest festivals. Promoting.

In order to protect the Weihai non -heritage, Weihai has established ten types of fourth -level non -heritage protection list, with 2 national non -heritage projects, 37 provincial -level non -heritage projects, 114 municipal non -heritage projects, county -oriented non -heritage projects 122 items of the relics. "Create a marine non -heritage brand" and "the hometown of China Yangge in Rushan City", Rongcheng City's "Million British Talent Plan", etc. have selected ten highlights of the protection of intangible cultural heritage in Shandong Province.

Not only protects the non -heritage, but also inherit the non -heritage. Weihai has solidly carried out non -heritage institutions, enterprises, family, community, rural areas, and campus activities, and send non -heritage to the grassroots and the people.

At 1 pm on September 27, Li Fubiao, a sophomore student at Weihai Vocational College, couldn't wait to go to the school's non -heritage college. Li Fu Biao's favorite is "traditional 锔” ". He said excitedly," I have never seen porcelain before visiting Weihai. I have studied with the non -genetic inheritor Geng Haisheng for more than a year. The deeper, the more I like it. "

Since its establishment in 2017, the non -heritage college of Weihai Vocational College has formed three ways of "inheritance, production, and research" of non -heritage protection, allowing Weihai non -heritage with strong regional characteristics to rejuvenate. As of now, the non -heritage college has covered 3,5700 students through non -heritage learning classes, and has trained 2,560 in depth to conduct exchanges and discussions with 42 countries (regions), 60 colleges and organizations. The Non -Heritage College is selected as a list of provincial intangible cultural heritage research bases this year.

Frequent "touching the net" has given Weihai's non -heritage rejuvenation. "Around the Spring Festival this year, we organized 7 non -heritage and folk projects such as Weihai paper -cutting 'to carry out the" Culture Entry Tenjia -Video Live Hometown Year "event, with a click volume exceeding 220,000 times." The relevant person in charge of the Municipal Intangible Cultural Heritage Protection Center said that in the future, more use of live broadcasts and short videos will be inherited to spread non -heritage.

Innovate "Culture+", "Shandong Hand -made" Weihai Haopin "out of the circle"

Weihai also promotes the integration of culture and tourism, creativity, science and technology, and sports. By extending the industrial chain, it can achieve high cultural added value and unified high economic benefits. Among them, Weihai Haopin "out of the circle" in an innovative attitude. During the selection of "Shandong Handwriting · Preferred 100", Weihai Wendanhua, tin inlaid crafts, hand -woven carpets, Lu embroidered gauze embroidery high -end crafts were successfully selected.

Shandong Yijiu Dekang Food Technology Co., Ltd. can sell more than 3 million flowers each year, with sales of tens of millions of yuan. "In addition to inheriting the characteristics of traditional flowers, we have also continuously improved the process and innovative styles." Non -genetic inheritors and company technical director Lin Rongtao said that the company's current products have reached more than 100 types of products.

This summer, the traffic of the seaweed love host in Yantunjiao Village, Liandao Town, Rongcheng City increased by nearly 50%compared with last year. Sun Yingfang, the person in charge of the homestay, said that in addition to the fisherman culture of Weihai's characteristics, the fire in the past two years of Qianli Shanhai self -driving tourism highway is also an important reason for promoting the rapid growth of tourists.

In 2021, Qianshanhai Self -driving Tourism Highway was officially launched. 15 national marine pastures, 49 A -level tourist scenic spots, 66 public cultural service facilities, 8 non -heritage tourism experience bases and 22 cultural theme stations were deployed along the line. More than 90%of core cultural tourism resources are connected.

Not long ago, a multi -functional office component of the cultural and creative products that combine the elements of seafood houses, lighthouses, islands, and other elements "Praise and Weihai" won the gold medal of the "Li Shang Weihai" cultural and creative design contest from more than 600 participating works. The relevant person in charge of the Weihai Cultural and Tourism Bureau introduced: "These cultural and creative products with great Weihai characteristics and style will promote the transformation of Weihai's profound cultural resources in the direction of industrialization."

Innovate "species culture", 45 cultural service public welfare venture capital projects are around

At the end of the flow of figs, the Weihai Cheongsam Culture Promotion Association brought the "Holy Fruit Fragrance" rural revitalization cultural and creative service project to Shaojiazhuang Village, Laoshan Town, and designed the flower fruit culture and creative products with the villagers. Combined with the shape, design tea mats, meditation, and silk scarves and other flowers.

The "Saint Fruit Fragrant" rural revitalization cultural and creative service project is one of the 45 cultural service public welfare venture capital projects implemented by Weihai this year. As one of the municipal key livelihood, all the 45 cultural service public welfare venture capital projects of Weihai were launched, and 510 public welfare cultural activities were carried out at the selected demonstration sites. "The purpose of carrying out cultural services for public welfare venture capital is to more accurately meet the demand for public services that are refined, specialized, and diversified in the countryside, and realize the city's public cultural services from 'sending culture' to 'species culture', and continuously meet the urban and rural residents culture. New expectations. "The relevant person in charge of Weihai Culture and Tourism Bureau said. Half a month ago, Weihai Library Nishan College 2022 traditional cultural public welfare training course officially started. This year's training courses expanded to 42, and the number of enrollment reached more than 3,200 people. Skills, etc., are the largest scale over the years. "This is the second time I have participated in the traditional culture training of Nishan Academy. This time I learned Guqin." Said Yao Li, because he learned a lot of traditional culture in Nishan Academy in Weihai, and he also signed up with his children to study for learning to learn from the study. Martial arts and sand paintings.

Focusing on strengthening cultural propaganda and innovation, Weihai will work hard to enhance the "soft power" of the city, tap and inherit the excellent traditional Chinese culture, start the "Shandong Hand -made" Weihai Haopin brand, improve the public cultural service system, promote the integration of cultural industry innovation and integration Development has allowed the continuously highlighting cultural charm and vitality to continue to build a refined city construction. (Hi Weihai Client Reporter Du Xiaoying Shen Daoyuan/Text Data Map)

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