Three months, shut down two!After Kindle, QQ reading e -book also announced "suspension"

Author:Yangzi Evening News Time:2022.09.29

Reading, do you like to read the electronic version, or is it a paper version? Recently, the e -book of a paper alternative by a crowd was closed, and another popular equipment was shut down ... On September 28, according to the official news of the reader service housekeeper, QQ reading e -book equipment/pocket reading will be 10 The operation of the relevant business was stopped on the 26th, and the equipment will not support the purchase of new books since then.

His customer service staff told Yangzi Evening News/Zi Niu Journalist that after shutting down, users can continue to use the equipment to read the downloaded books that have been downloaded. Reading its starting point read app account interoperability, "There is no other alternative, the entire reading of the text, only pockets read this e -book equipment."

Popular e -book reading equipment, stop another

On the afternoon of September 28, the reporter searched in the online mall and found that he could not inquire about the official sales information of QQ reading e -books, and he could only buy "second -hand products". It has been sold at low prices at low prices.

A model that was seen in 2017, when the price was 999 yuan, and now the discount is 280 yuan. In the evaluation area, some consumers leave a message: "This price is backlighting, and it is enough to read the text." Some people said: "Very good, if you just collect resources on your computer, you simply read it. Set the automatic page, hiding in the bed and not hand, there is a catalog jumping, the disadvantage is that the screen is small. "

This is the second popular e -book reading equipment starting this year. More than three months ago, the Amazon Kindle service number issued an important notice on the adjustment of China's electronic bookstore operation, saying that Amazon will stop the operation of Kindle electronic bookstore in China one year later. It is also the same "routine" -the official mall and cloud functions are closed. Users cannot buy new e -books, and can only read books that have been stored on the device.

The "2021-2025 China Electronic Reader Industry Competitive Analysis and Development Prospect Forecast Report" released by the China Research Pwa Research Institute shows that behind most e-readers, there will be related book sales and reading platforms as reliance. This is also consumption. The reason why they buy them, such as Kindle's Amazon Mall, Ireader's palm reading, and the reading network matrix of QQ e -book reader. Massive reading resources are the key to attract consumers. Now, a new book download service is stopped, but it is not necessary to be "greatly reduced".

Is it a solution for modern reading?

The popular e -book reading equipment was shut down one after another, making netizens lamenting that "the time has passed." Because as early as 2014, the large companies behind the Internet were involved in the book industry, which caused many people to discuss. Knowing, there are also related Q & A, "Will e -books really replace paper books?"

In the 579 answers, most of them are "negative speeches" for paper books. They believe that e -books can cater to the Internet habits of most people, and will meet the "core needs" of reading sooner or later, so as to "marginalize" paper books. Another netizen metaphorically: "Just like you are rushing now, from Beijing to Shanghai, you will never choose to ride a horse."

But in the past two years, answers to this question have increasingly showing another different trend. "Paper books have its irreplaceable advantages", "E -books are difficult to read complex documents", "Classic literature must buy paper books", etc. This is the mainstream of affirmation of paper books.

Xiao Zhang, a student who is studying at Research, told reporters that she likes to study online, but she does not deliberately buy electronic readers. "Because mobile phones and tablets can be used, there is no need to buy a special device."

And another reading enthusiast Xiao Chen, another reading habit, told reporters that she had bought Kindle and tried to read online, but she returned to the paper book reading. Literature is okay, but once you look at the content of a slightly depth point, it will be very inconvenient. "In order to" convenient ", it becomes" inconvenient ", which is a major reason she abandon the Internet reading.

As she said, when Amazon launched the Kindle handheld reader in China, she brought the concept of "putting the bookstore into a pocket" and the banner of "light reading". During the hot period of sales, some e -book fans also threatened that e -books are the final solutions for modern reading. To this day, there are no consumers to pay for popular devices. "Light Reading" can be regarded as a solution for modern reading, but it can be marked with a large "question mark".

Yangtze Evening News/Zi Niu Journalist Sun Qingyun

Edit: Qin Xiaoyi

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