New Book Recommended in September | 35 Book of Critical Books, read it on holidays

"Marketing Management"

[美] Philip Cottler waited

Marketant's must -have, the latest version of the marketing master Philip Kotler's classic work "Marketing Management". "Marketing Management" has been sold in the world for 55 years and has been translated into more than 20 languages, known as the "Marketing Bible".

New content: The case of the whole book is updated by 80%, and the substantial rewriting is 50%; the new form: insert the opening story at the end of the chapter, insert the marketing insight and focus boxes at the end of the chapter; new insight: more detailed discussion for a single specific marketing theme; Join the new author: Newly added two famous professors in the fields of marketing strategy, brand management, and consumer decision -making as the co -author.

"Fat Tail Effect"

[U.S.] Naxim Nicholas Telle

Starting from mathematics and statistics, it tells the types of statistical distribution that produces extreme events, and how to make statistical inferences and make decisions. The author Telleb believes that in the face of the treacherous financial market and complex real world, understanding the fertilizer effect and management tail risk is the method of breaking the situation.

"Living Especially Careful Life"

[Day] Inamori

"Holy Management" Inamori's autobiography. Inamori reviewed his entrepreneurial journey, focusing on describing the suffering of youth and early setbacks, and the "strong" belief that never given up in the growth process. "You must live seriously every day."

There is only one time in life. You must use a sincere and particularly serious attitude to cultivate noble personality and live your own life.

"toughness"

Zhang Xiaomeng Cao Lida

Faced with various uncertain factors, we are becoming more and more aware of the importance of strong psychological toughness. Whether in daily life or in corporate management, creating toughness can help us recover quickly from adversity and stimulate the energy of personal and organizational growth.

Based on the cutting -edge science such as psychology and behavior, the author proposes the "tough flywheel" model, decoding anxiety and emotions from the three levels of perception, significance and connection, and realizes the improvement of personal toughness to organizational toughness.

"Steady Growth"

Zhang Wenkui

Steady growth is the highlight of economic work at present and in the future. The country has introduced a policy measure to stabilize the economy.

How to implement the policy of steady growth? Where is the growth point of high -quality development? What are the policy problems? Zhang Wenkui, deputy director of the Enterprise Research Institute of the State Council's Development Research Center, gathered his research results in this book, sorted out his important opinions on steady growth, and discussed the significance of stable economic growth to China's high quality development road, and how to achieve how to achieve it. Specific path for high -quality development.

"Foresee Crisis"

[U.S.] Mark Sangdang

Economists predict that economic recession may come. The book reviews the theory of commercial cycle, emphasizes the role of the market economy, explains the prospects of market -oriented reform, and pointed out how we should better cope with the next economic crisis.

"Digital Economy"》

Huang Qifan waiting for

Today, the world has experienced a large change in a century, and the global digital waves have emerged endlessly. Which country can achieve theoretical and practical breakthroughs in the digital development model, which country has the future.

Starting from the development of socio -economic development, sorting out the theoretical system of the development of the digital economy, and discussing problems that may encounter in the process of digital economy and the path of solving problems. This book is jointly completed by the author of the three authors in politics, research, and industry. It is a useful attempt for the construction of the Chinese -style digital economic theoretical system.

"China Economic Breakfast"

Wang Tokyo

How to promote high -quality development in my country in the future? This book is discussed around 11 key issues. It uses the principles of economics to study the current major economic problems.

"World of Trading"

[British] Harveil Brass, etc.

The commodity transaction has played a vital role in the global economic field, but people know very little about the activities of commodity transactions.

This book focuses on the unknown history of the global commodity dealers worldwide in the second half of the 20th century. The development of the giants, see how they affect the modern world economy and order.

"Craftsman Spirit Ⅲ"

[Day] Akiyama Lihui

Akiyama Woodworking is the premium furniture manufacturer in Japan. It has attracted much attention in the industry and at home and abroad because of the unique craftsmanship training system that attaches importance to talent character. Following the first two books that explained the spirit of craftsmanship, the author of the Chinese world was popular, and the author Akiyama Lihui further used the experience of 40 years of talent cultivation as an example, pointing out the ultimate root of the craftsman's spirit.

"Creation: Doing valuable things in non -traditional way"

[美] Tony Feder

It is not easy to do valuable things, but there are methods.

As the godfather -level figures that continuously created heavyweight products such as iPod, iPhone, NEST, Tony Feder experienced many peaks and troughs of life during his 30 years of career, accumulated a lot of experience and lessons, in the book, in the book. Among them, he shared the principles and methods of effective work and creating value.

"River is the History of Civilization"

[US] Lawrence C. Smith

The impact of river on the process of civilization is beyond our imagination. Dahe is the artery of ancient civilization, and the splendid civilization heritage of human beings is almost inseparable from the nurturing of the river. The author of this book is a scientist who has been paying attention to the human hydrological environment for a long time, and has a deep understanding of the relationship between river and human society. In the book, he has explored our familiar and unfamiliar waters with a wide range of strokes, tracing human historical development and social change, and tells the intricate connections between rivers and human society.

"When humans look up at the starry sky"

[British] Joe Ma Qinter

Since ancient times, human beings are understanding the universe by observing the starry sky. As a historical guide, this book has chosen 12 times in history to look up at the sky, starting from the rise of the Western material universe, and then how to dominate our life.

The starting point of this story line is the earliest rock paintings and stone arrays. It talks about the birth of faith, democracy, and science midway. The ending point is to find alien life and the recent journey of space and virtual world.

"Where to come from"

[Malaysia] Lai Ruihe

Lai Ruihe and heritage of well -known historians, in a historical narrative, tell several key issues in the history of human evolution, especially the most important symbols of people -walking and its origin and evolution.

In the past 6 million years, how did people slowly change from "apes" to "like people"? It is based on the cutting -edge results of human evolution published in journals such as "Science" and "Nature", and uses a simple way of telling the story to tell the history of human beings in the past 6 million years.

"Gothic"

[U.S.] Stephen Budiansky

Gothic was named one of the 100 most influential people in the 20th century by the American "Time Weekly". His theory laid the foundation for the development of computer science and artificial intelligence. The Ecittering theorem he proposed by him still affects the development of artificial intelligence in the field of artificial intelligence.

Goth's life puts forward disruptive theories in the fields of philosophy, mathematics, artificial intelligence. This book tells the life of Gothic, his unique personality charm, and his friendship with Einstein, von Norman in Princeton, and various experiences of suffering from the disorder of victims in his later years.

"Come on, brain! "

Huang Xiang

Is brain tumor related to using mobile phones? Infertility may be a problem with the brain? What should I do if I am not focused at work? Why is cerebral hemorrhage and cerebral infarction more and more younger?

How to exercise the brain, plan daily schedules, and make the brain more smarter? In combination with the research results of medical and psychology, Huang Xiang, a brain surgeon, uses a large number of cases to tell us about our important brain scientific knowledge, to maintain the brain with scientific methods and stimulate physical and mental vitality. Self -disciplined life needs to start with "head"!

"10 Pill Pills"

[美] Thomas Hagrid

Regarding the medicine, there are many things you don't know here! You may have never thought that the drug has changed the attitude towards the law; changes the international relations and triggers various wars; it can also change women's social choices and career choices ... Select 10 milestone drugs, Like 10 drugs, it tells the interesting story of how these drugs are discovered, how to change medical history, and change our lives.

"Crazy Heart"

[Beauty] Bill Schut

The stories of various people and animals, as well as the blood circulation system. The heart is not only the motivation to drive the circular system, but also occupies the core position in the development of human culture. Why do people think that the heart is the source of the soul, love and other emotions for a long time?

This book discusses this issue from the perspective of zoology, evolutionary biology, and also talks about some important scientific discoveries and errors, helping us re -understand the role of the heart in natural evolution and human society.

"How to jump out of happiness trap"

[Mei] Sonia LewMirski

We have been deeply misunderstood for happiness. The book lists the top ten most common happiness misunderstandings in life: Is it destined to be unfortunate alone? Will it be successful in getting a good job? Is it happier to have wealth? ... cover all aspects of family relationships, money and work, health and aging. By a lot of scientific data, help us get a happier life.

"Guanfu Cat: Ancient Chinese Painting has Xuanji"

(The second series)

Ma Weidu

Taking Guanfu Cat as the protagonist, selected famous Chinese hand -of -handed paintings, allowed cute cats to replace the characters in the paintings, and at the same time incorporated the cultural relics collected by the Museum of Museum, and interpreted the various mysteries hidden in the national treasure famous paintings in detail.

While sucking cats, it can easily harvest traditional cultural knowledge such as ancient history, art, customs, costumes, and cultural relics.

"More than Beauty"

Tang Zehui and other editors

Artist William Morris's art biography album. Morris's artistic design realizes our imagination of "romantic medieval".

He has achieved great achievements in printing pattern design, book decoration and fantasy literary creation. He designed by plants such as Feiyan grass, tulip, willow branches, and strawberries as elements, all of which are classic works spanning for a century. 240 related classic designs in the book, printed pattern wallpaper, color glass, carpet ... Reappearing European retro art in the 19th century.

"go home"

Sun Haiyang orally Sun Yue

In the evening of October 2007, Sun Haiyang's 4 -year -old child Sun Zhuo was abducted by the trafficker. Since then, his life was covered by the word Xunzi. From 2007 to 2021, for 14 years and 57 days, in more than 30 cities, Sun Haiyang finally found his son and took him home. In addition to the "ending", I hope that this book will let more people pay attention to the search for those who are still on the road, and focus on the efforts of the country and social levels on judicial change. Infinite far away and countless people are related to us. This world is also worthy of our courage to pursue the pursuit of hope.

"Gray Ear"

Li Yiyang

The myth of the tribe origin, the adventure of the father and the son, and the lone horse escape. Three convergence of horny, constructing a wonderful world, taking us to visit the plants and mountains and rivers of the fantasy continent. This is a story about journey and exploring the world, and a story of a father and son. How many calendars do you have to go through to be truly adults? When will a father unload the hard shell and show tenderness? Only when you know where you come from, can you know where to go.

"Xin Chou Story Collection"

弋 舟

Six short stories are the author's review of the entire 2021 Xin Chounian. As the winner of the Lu Xun Literature Award, this is his fourth way to recall the just year in the past.

These stories written by Yan Zhou in Xin Chounian have both the aftershocks of time and nostalgia, as well as understanding the eager attention of the present and looking forward to the future.

"Air Guitar"

Shao Dong

Including 9 short stories, each story revolves around a daily item or a place that can be seen everywhere.

Early maturing girls spy the future from their favorite novels; embarrassed migrantters have experienced a hint of joy because of an old refrigerator; the lost diamond ring witnessed the changes and regrets of feelings ...

"Taking X as a prototype"

Yu Jing

Writer Yu Jingru with a short story, includes 8 stories, the people in the story are around us: the daughter of the cold war with the mother, the gourmet bloggers who live in a big city, the wife who has collapsed in mediocrity marriage, the big of the night shift Code girl ...

The author shows the dilemma of urban young people with delicate strokes. Those who belong to us will also be examined and explored by us.

"Cat Monster"

Zhang Yun

Chang'an City is bustling during the day, and at night, it is when a hundred ghost nights. The wizard put on a robe, a cat's face mask, sounded the human flute, and summoned the ghosts of all parties.

The protagonist Zhang Yan and Di Qianli began investigating the cat ghost serial cases in Chang'an City. The deeper the investigation, the more strange things were. Is there a cat ghost in Chang'an City? Some things, don't know the truth, are better.

"Chang'an Secrets"

Mystery House

Tencent's "Glory of the King" team and the head of the puzzle of the puzzle "Mystery House" jointly developed to launch the first three -dimensional interactive reading puzzle solution. Find out the real behind the scenes and guard the prosperous Changan with the heroes!

"Self -healing: adult collapse self -rescue guide"

[美] Barry Michels

Anxiety, insecurity, weakness after being hit, self -doubt, self -denial ... When these emotions swept out, we might not be treated, but to find the path to restore the "vitality of life".

In the book, the author recommends five types of self -healing methods that are fruit -oriented and re -control our lives to help us find courage, creativity and willpower.

"Gourmet Nobita's Highly Pacific Power Recipes"

Nobita

A high -success rate recipe. The author Nobita, the entire network has more than 20 million fans. His recipe style is both north -south, so it has been loved by readers.

In the book, the recipes with high clicks, highly praised recipes he made, and the newly developed new dishes are sorted out, and the practice of each dish is introduced in detail, and the deliciousness of each dish is successfully made step by step.

"The God of Cooking, the God of Cooking"

[Day] Ogawa is stunned

The food journey of Japanese super popular cure, Ogawa Department, and every meal given by natural and cooking staff with a precious mood between mountains and seas.

When touching the ingredients and smelling the smell, the ingredients will tell you the best way to cook them. This is extremely emotional and unspeakable movement. It is the message of the earth and the taste of the earth. It is the voice of the god of cooking.

"For the Forbidden City Festival for Child" (5 volumes)

Phoenix

Written to the 3-6-year-old children's holiday custom family picture book. With the background of the Forbidden City and the protagonist of Ji Xiang, by showing the various etiquette, customs, allusions, methods, diets, culture, and folk festivals in the ancient palace, let children understand the customs, origin, development of traditional Chinese festivals, development, development, development And evolution.

"Doing a Mild and Fixed Parent"

[Day] Shimamura Huazi

There are various disadvantages of wrong praise, not just useless, sometimes even have negative effects. The wrong criticism method often leads to further behavior of children's bad behavior.

To this end, the book explains the five principles of sincere parenting, 3 points of efficient praise methods, and 4 elements of Gaoming criticism methods, and provide more than 20 examples of parent -child communication to explore the praise and praise and praise of children's physical and mental development together. What is the education of criticism.

"The Longest Train in the World"

[Russia] Alexanderra Litvina

The Siberian Railway is the longest railway in the world, from Moscow to Vladivostok.It is like a line, stringing towns scattered along the way like pearls.Following the travelers in the book, it lasted for 6 days, watching the train through the Volga River, passing by Lake Baikal ... Knowing the history of the ground, the famous architecture, attractions, climate, food and other knowledge and interesting stories.

"Poetry and Pictures of China" (4 volumes)

Duan Zhangyi

A set of Chinese cultural and historical general picture books for children is: "Beijing", "Xi'an", "Nanjing" and "Hangzhou", each of which tells the story of a city.Take your children to understand the famous historical cities in China, explain the urban construction, economic characteristics, and political system of important historical periods, as well as the living conditions of historical celebrities and the people of the city.

- END -