Directly hit the social pain point "Reality Theme" to become a circle password

China Well -off Network Exclusive Specialty

Text | "Well -off" · China Well -off reporter Zhao Dina

Excellent realistic theme drama is indispensable and sincere.

"Happiness to Wanjia" broke a number of records when the platform was broadcast, and the experience of "He Happiness" affected the hearts of 10,000 people; "The World" set the highest ratings in domestic TV dramas since 2019, and the whole family loves it; "A" Shanhai Love ", the battle for poverty alleviation in the halftime", let the audience worry and worry at all times; "Xiaolong" has caused everyone to discuss the topic of family education. The feathers have spanned for thirty years ... In recent years, the proportion of TV dramas in reality has continued to rise and the quality has continued to increase. According to statistics, the number of annual output in 2013 has increased to 74.2%in 2021. Gong Yu, chief executive officer of iQiyi, said that iQiyi, as a new media broadcast platform and content production agency, has a proportion of reality dramas exceeding half of the overall budget.

Due to the popularity, social attention, and public topics exceeding other theme works, more and more realistic dramas have attracted the attention and love of people. Not only will everyone share their own feelings in the comments area, but they will also spontaneously promote the spread of good dramas. The theme has a sense of substitution, the narrative is persuasive, and the characters are not "suspended" ... These are all factors that can be broken in the real subject.

Strike directly to the social pain point with real

"There are a hundred and one thousand methods of literary and artistic creation, but the most fundamental, most critical, and most reliable way is to take root in the people and take root." "Only by chewing life and completely digesting can it become a deep plot and a moving image, and the works created can stir up people's hearts." Real theme dramas that are remarkable in terms of ratings, popularity, and reputation, etc., fully illustrate the above two points.

"If the reason is summarized, it is 'true'." Li Jingsheng, vice president of the China Radio and Television Social Organization Federation, said when talking about the actual theme TV series. He said that "Shan Haiqing", "Putting the Terrace", "Together", "I'm in his hometown" ... The popularity of these episodes can be followed. Poor farmers are still young people who are struggling for life in other countries; whether it is a group of stage loading and unloading workers living in the corner of the big city, or the Wuhan express brother who is running around ... their real life scene, real emotional state, Real sweat and tears, real gains and joy, are truly presented in the play. "

In Li Jingsheng's eyes, the key elements of the real -theater creation of "true life" are presented in front of the audience by vivid, vivid, concrete, and vividly. "This sense of life from life comes from the real life itself, and the creator's understanding and awareness of real life full of real life. It is also the artistic and aesthetic creation of the real life. Facing social hotspots, in the face Selecting angle, establishing themes and obtaining materials for the pain points of people's livelihood are the remarkable features of the creation of TV dramas in recent years. "Indeed, people's livelihood hotspots such as education, medical care, housing, fertility, and pension, middle -aged crisis, emotional entanglement, workplace pressure and other life confusion. After entering the creative category of literary and art workers, although the themes reflected are different, they all directly hit social pain points, which has caused public discussion, showing the quality that high -quality realistic dramas should have.

After the broadcast of "Shan Haiqing", many audiences have a similar sense of different levels of poverty alleviation. "Real" not only refers to the credibility of the story, the polishing of the script, the actor's acting skills, but also from the high quality of the scene. It is said that the "Shanhai Love" crew covered the Jindan Village in Gobi Beach, and the mushrooms presented in the play were raised by them. Some netizens commented: "After watching the drama, I knew the process of" precision poverty alleviation in the book, not going to one person ', and understanding the suffering behind, the love behind them, and knowing' they wanted to live the life hard. " "

Through the ups and downs of the character's fate, the sorrow and joy, witnessing the development and changes of the society in the times have always been the characteristics of the creation of realistic themes. Li Jingsheng said, "The creation of realistic themes cannot avoid the contradictions and dilemma in real society, but it cannot slip into the" gray space "that is keen to lay out and render real life. Look at and reflect the reality, convey the eternal theme of the beauty and kindness, tenacity and perseverance, sympathy and care, confidence, and hope of these literary and artistic creations in human nature to the audience. " The bright and positive background, the actual theme drama has been loved by more and more audiences. Excellent realistic theme dramas are indispensable for truth and sincerity. "

Young people become the main force to watch the drama

According to the "2021 China TV Drama Development Report" released by the Central Radio and Television Station, of the "Ten Ten Domestic Dramas of the 2021 Young Audiences", 6 seats in real -themed TV series. The portrait of "The World" shows that young users under the age of 30 accounted for 46.8%.

Li Meng after 95 is one of them. In recent years, she has continuously chased the drama "Shanhai Love", "Awakening", "The World", "Happy to Ten Family" and so on. "My age is definitely not a 'old', but I don't feel much about the idol drama that the little girls love to watch." Li Meng said frankly. A kind of relaxation, but in my opinion, it is a fragile foam, which is far from the laughter of water (the characters in "Shan Haiqing"). "Looking at the Internet discussion, you have the same young youth like Li Meng There are not a few people. In the comments of "Happiness to Wanjia" posts, everyone discussed the hotness and strengthened the principle of "the days must be better and working hard." Visit the martyr's cemetery and Beida Red Tower. Li Meng still remembers some of the lines in "The World": "When happiness, when recalling pain, it will be particularly happy. The gold can never glow. The opportunity is here and seize it firmly. "She said, many times I would think of these words," Especially when the work pressure is very high and the mood is very depressed, these are A kind of healing and motivation. "Real little people, sincere stories, provide realistic examples for young people. In the comments of "Happiness to Wanjia", many people expressed their hope that they were as strong as He was happy. Director Zheng Xiaolong said, "The drama is not only finished, but also looks good to make the people like it. One is to find the break -in point, that is, the highlight moment. It is to pay attention to the production, the TV series must have a movie texture and the whole. "Perhaps this is the focus of attracting a large number of young audiences. Jia Yao, deputy editor -in -chief of Huace Group Beijing Business Group, said, "The drama should be close to the people, take root in life, and adhere to field research; we must also be close to ordinary people, pay attention to small people, dig new characters, and show new views; Pulse, capture the emotions of the times, resonate with youth, and pay attention to the expression of youth. "

The General Office of the State Administration of Radio and Television issued the "Notice on the License of the National Domestic TV Drama Distribution in the first quarter of 2022", showing that in the first quarter of this year, various types of TV drama production institutions produced 33 1138 episodes of domestic TV dramas. Among them, the actual theme drama A total of 25 episodes of 851 were 75.76%and 74.78%, respectively. Next, a large number of reality themes will follow. The key episodes include the "County Party Committee" starring Hu Ge and Wu Yue, "Hard Core Age" starring Zheng Yecheng and Guo Xiaodong, "Yang Shuo and Hou Yong starring" "The Promotion of the Middle School", Xiao Zhan and Li Qin starred in "The Sea in Dreams", Mao Xiaotong, Zhang Ye, and Li Zefeng starred in "Thoughts", Yang Mi and Bai Yu starred in "Thank you Dr." and so on. It can be seen that in the future, more and more TV drama creation attaches more importance to realist creative methods. The realist theme has returned strongly, and the creation has achieved benign interaction with the market. In the face of these dramas, Li Meng is also looking forward to, "I am still watching" Police Honor "recently. I hope my 'film list' can be richer before the end of the year."

("Well -off" · China Well -off Exclusive Draft)

This article was published in "Well -off" in early September 2022

- END -