The first Sakuya Bookstore in the southwest appeared at Chengdu Good Bookstore not only to fight the value | Cultural observation

Cover news reporter Zhang Jie

In recent years, due to the rise of e -commerce platforms, fragmented information, screen reading, etc., it has made physical bookstores related to paper publishing and highly relying on offline space, becoming a existence that seems to be taken care of. The movement of physical bookstores always attracts people's attention. A city is missing one or a bookstore, which may become a topic. In September 2022, the Makoto Bookstore appeared in Chengdu. This is also the sixth store opened in China in Hangzhou for the first time in Hangzhou in Hangzhou for the first time in Hangzhou in Hangzhou.

The physical bookstore moves from a single book retail format to a diversified cultural space complex, and combines categories of coffee, light meals, salons, exhibitions, and crafts other than books. Many bookstores have become online red -in -in -law because of their appearance. However, it is obviously not enough to rely on high value and appearance. There is no lack of news about where the high -value bookstore is open and losing.

Many people are also curious, what is the uniqueness of the "House Model"? Can it stand firm in Chengdu?

In the industry, the House Bookstore is a phenomenon -level existence. Today we are commonplace for composite physical bookstores. In the bookstore, we can also drink coffee and creative products in addition to buying books. This comprehensive physical store model has a close relationship with the founder of the Boyaku Bookstore. In 1983, Zongzong Zongzhao opened a shop that could rent a record, video, and buy coffee in his hometown Osaka. This is the first House Bookstore. For nearly 40 years since its establishment, the Royal House Bookstore has risen against the trend in the background of the industry -like micro -profit. In the Tokyo Daikuyama Miya Bookstore, the architect went to see the architectural design. The business practitioners went to see the formulation of the format. It is also prominent due to design aesthetics and experience, with labels such as "Kitano's favorite bookstore", "the world's most beautiful bookstore" and "Forest Library".

On the morning of September 27th, the cover reporter came to the Takaya Bookstore in Yantou Business District, Chengdu, to visit the entities. The bookstore occupies two floors. The first floor is located at the corner of the crossroads. Facing the streets, you can see the iconic white font signboard of the house. Entering the interior, the simple cement ash occupies the subject visually. The floor -to -ceiling windows on three sides make the space bright and transparent. Between the bar and the bookshelf is a ladder leading to the second -floor bookstore space. The yellow light reflects the outline of the book, attracting curious people to explore. In addition to various functional areas such as reading areas, retail areas, and rest areas, Chengdu's Lugu Bookstore also has a large area of ​​children's districts, toys and children's books, creating a childlike park.

The Laomoya Bookstore has been advocating the "lifestyle proposal" for many years, guided by the aesthetic experience of life, showing high -quality selection content, and transmitting diversified value with space experience, exceeding the expected service experience, and providing customers with a diversified proposal bookstore experience Essence Zong Zongzhao, the founder of the House brand, said, "It is enough to sell books by Amazon, 'Life Proposal' is something I think is not available." In the Chinese version, there is a small title on the cover of the Chinese version: "How to create a lifestyle that makes customers feel excited."

It is worth noting that while the House Bookstore attaches great importance to space aesthetics and service experience, it has not stayed in the aspect of creating a high -value space design to create a sense of comfort. They also attach great importance to selection. On the second floor of the Chengdu Store, you can see new books on physical and mental healing, mental health, life art and other fields. To the new works, comics, peripheral products and cartoonists. In addition, adding interesting creative items to life. According to the staff in the store, there are currently 45,000 books in the store, all of which are responsible for the professional team with a house.

Zhang Feng, a columnist in Chengdu, is a frequent visitor to a physical bookstore. He will regularly go to the bookstores and wait for the bookstores to see what the new book that has been published as the new book that he has not yet paid attention to, which has become a fixed content of life. On September 27, Zhang Feng was also invited to share his expectations and views on the ideal physical bookstore with the relevant person in charge of the writer Jiechen and the relevant person in charge of the Miya Bookstore (Chengdu). Taking this opportunity, he also went to this house shop. In an interview with the cover news reporter, he talked about his own feelings, "The overall selection of books is relatively distinctive, especially in art, architecture, design and other books. The classification is very interesting. It is not the philosophy, literature, and the simple classification we usually say. Instead, there is a reading suggestion through the selection of books, or it is worth visiting regularly. "

In Zhang Feng's view, no matter what kind of lifestyle proposal or aesthetic proposition of a bookstore, it is necessary to implement it through books. "If there is no high -quality book selection, the others are often easy to lose meaning." This time in visiting the Baoyao Bookstore, he also noticed that walking along the stairs to the second floor and found that there is always a row of books on the right hand. There is always a row of books. It is consistent with the height that it gets enough to reach out. "This detail is very good, that is, all the books must be seen in a place where people can see. It shows that this bookstore still cares about the book." Zhang Feng said. Before I have been to some large -scale composite bookstores, "the design is pretty. But there is a big problem, that is, not paying attention to the book. It is not uncommon, but the real beauty is often not "skin", but in the "bone", it is difficult to last for a long time. Zhang Feng also mentioned that while the bookstore expands the audience in various ways, it is best not to forget that the scholars and lovers of the book are the soul buyers of the bookstore. Readers are willing to go shopping, and the possibility of good books that they don't know is the core charm of a bookstore.

The "起" of "茑 茑" looks like birds. In fact, it is a small deciduous shrub with juicy berries. The Laomoya Bookstore came to Chengdu. The book of lovers had more space to meet good books and interesting things, which is a good thing. Just as buzzwords often feel emotional, if life is just like the first sight. The first sight is often fresh and excited. The key is that this first see the beauty and can it continue for a long time. Can the "House Model" and the "Capital of Bookstores" fit in Chengdu? It takes time to answer in person.

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