Digital Arts and Blockchain Labs: Gathering the forces of all parties to create a "cultural and art chain"

Author:Cultural Tourism China Time:2022.09.27

With the continuous integration of culture and technology, the digitalization and intelligence in the cultural field will become an important way for future culture to popularize and improve. Among them Inspeal that is irreplaceable. The Internet technology innovation represented by blockchain technology and the arrival of the Yuan universe era will undoubtedly bring a series of changes in artistic ecology and artistic practice. The digital art and blockchain laboratory established by the Ministry of Culture and Tourism Art Development Center actively promoted the integration of digital technology and culture and art, and achieved preliminary results in the integration and construction of blockchain technology and visual art application scenarios. The "cultural and art chain" dominated by its own construction is an important infrastructure of the power of digital assets in the visual art digital assets in the world of the universe world. It has taken the advance exploration pace to promote the development of the digital cultural industry.

▲ August 5th Cultural Digital Strategy New Infrastructure and Cultural and Art Chain Ecological Construction Conference

▲ The representative of the main chain node of the "Culture and Art Chain"

1 Digital art and blockchain laboratory start operation

On August 5, 2022, the Ministry of Culture and Tourism Art Development Center (referred to as the "Art Development Center") and Shanghai Zero Number Technology Co., Ltd. ("Zero Number Technology") jointly organized and hosted by the digital art and blockchain laboratory The "Cultural Digital Strategy New Infrastructure and Cultural and Art Chain Ecological Construction Conference" officially released the "cultural and art chain" to the society, marking the official launch of the digital art and blockchain laboratory.

Yao Youchao, Director of Art Development Center, Zhou Zhilong, deputy director, Lin Mao, deputy dean of the Central Academy of Fine Arts, Lin Mao, director of the Academic Committee of Digital Arts and Blockchain Laboratory, Lin Mao, CEO of Zero Technology, Deputy Director of Digital Art and Blockchain Laboratory Laboratory More than 100 leaders and experts including the director of the digital art and blockchain laboratory Wang Zhong and the main chain node unit of the 20 main chain node of the "Cultural and Art Chain", the representative of the construction cooperation system of the "cultural and art chain" standard system, and the representative of the artist Conference.

Yao Youchao and Lin Mao gave a speech, and together with the main chain node unit and the standard system construction cooperation unit of the "Cultural and Art Chain", completed the launching ceremony of the "Cultural and Art Chain".

It is understood that the main responsibilities of the digital art and blockchain laboratory ("laboratory") include serving national strategies, aggregating strengths of all parties, adhering to innovation -driven, and building a good ecology, and made due contributions to promoting the cultural and art industry.

▲ The work provided by the "Cultural and Art Chain" main chain node unit "Tonight Tonight Science Fiction 2022"

▲ Laboratory academic committee member, the works of the Central Academy of Fine Arts "Interesting World"

2 Cultural and Art Chain

The "Cultural and Art Chain" led by the laboratory is the authoritative industry chain of cultural visual art -related application scenarios. It is an important infrastructure of the confirmation and transactions of the visual art digital assets in the world of the universe world. The strong support of art colleges in various places. The laboratory will from digital infrastructure to digital application scenarios, focusing on visual art web3.0, and providing platform -based services for managers, developers, creators, and operators for digital culture and art. Carry out academic research and related product incubation.

The independent and controllable leading blockchain underlying technology of the zero -counting technology provides a comprehensive technical support for the construction of the "cultural and art chain". The "Digital Cultural Public Service Platform" created by "Cultural and Art Chain" will provide standardized smart contracts, complete functional product modules and rich resource entrances, so that major cultural content parties, digital cultural innovation service agencies, regulatory departments, etc. Low cost, high efficiency and convenient way to use the "cultural and art chain", and build an active and open digital cultural industry service ecology based on this.

Digital art is essentially the result of "integration of culture and science and technology". Data, digitalization, intelligence, and intelligence in the field of cultural vision are the main ways for future cultural popularization and improvement. Innovation, standard formulation, etc., and providing a reference for relevant departments to the compliant healthy development of business -related industries.

The first batch of "cultural and art chain" main chain nodes promoted by the laboratory put social responsibility and public welfare attributes first, and selected the construction and deployment of authoritative, neutral, and permanent universities and scientific research institutions. More than 20 institutions including Tsinghua University have joined the main chain node. The main chain node of the "Culture and Art Chain" reserves the expansion of the functional access port of the digital business, reserving sufficient development space for academic research institutions.

The units that have joined the main chain node of the "Culture and Art Chain" are: Tsinghua University, the School of Art of Peking University, China Media University, Beijing University of Science and Technology, Suzhou University, China Academy of Fine Arts, Sichuan Academy of Fine Arts, Guangzhou Academy of Fine Arts, Tianjin Academy of Fine Arts, Xi'an Academy of Fine Arts, Lu Xun Academy of Fine Arts, Hubei Academy of Fine Arts, Nanjing Academy of Arts, Shandong Academy of Arts and Crafts, Culture and Tourism Art Development Center, China Economic Reform Research Foundation, China Architectural Culture Center, China Financial Information Center, Economic "magazine Agency, "Digital Economy" magazine, Shanghai Zero Digital Technology Co., Ltd..

The "Cultural and Art Chain" standard system construction cooperation unit is the Yuan Universe Working Committee of the China Electronic Industry Standardization Technology Association.

The main chain node unit of the "Cultural and Art Chain" on behalf of Tsinghua University said that the establishment of digital art and blockchain laboratories is a very important thing that will have a long -term impact on the digital ecology of Chinese culture and art. As leading institutions in the field of digital art, the "cultural and art chain" led by the laboratory to provide compliance services such as the registration, confirmation, and certificate of digital art assets for the Yuan cosmic ecological partner.

As an invited participant, the laboratory originally planned to participate in the National Performing Arts and Cultural and Creative Product Expo of the 13th China Art Festival, and announced the two key projects in the future -Digital Art Biennale, Yuan Cosmic Arts and Industry Expo. Essence Although affected by the epidemic, the Expo was postponed, but the two projects in the laboratory were advancing in an orderly manner.

▲ Works provided by Lu Xun Academy of Fine Arts in the main chain node unit of the "Culture and Art Chain"

▲ Works provided by the Central Academy of Fine Arts

3 Digital Art Biennale

The laboratory will cooperate with the "Cultural and Art Chain" main chain node unit to promote the holding of the "Digital Art Biennale" to fully present art creation in the new era.

Digital art biennial exhibitions are intended to build as world -class professional exhibition brands, focusing on new media art, digital art, interactive art, and Yuan universe encryption art. Digital art biennial exhibitions are divided into two forms of online exhibition and offline exhibitions. There are 4 sections: new media art sections, digital art sections, interactive art sections, and Yuan universe encrypted art sections. Digital art biennial exhibitions are not only a manifestation of the academicity of exhibitions, but also a unique cultural brand of a city. It will successively drive the development of cultural industrial projects in various fields, such as the visual -related industries, tourism, and application digital design of the Yuan universe.

Digital art biennial exhibitions are intended to invite academic consultants, curatorial teams and digital artists at home and abroad to participate in the exhibition. Promote the integration of cultural and tourism in the digital economy pattern, improve the modern cultural industry system with the digital cultural industry, and integrate the digital culture and art industry into a new format for development.

▲ Works provided by the "Cultural and Art Chain" main chain node unit

▲ Works provided by Lu Xun Academy of Fine Arts in the main chain node unit of the "Culture and Art Chain"

4 yuan cosmic art and industry expo

The laboratory will unite with the "Cultural and Art Chain" main chain node unit to promote the holding of the "Yuanshi Art and Industry Expo". The exhibition section is divided based on the cultural chain of the cultural element cosmic industry chain. It will consist of 4 sectors: infrastructure layer unit, core layer unit, application service layer unit, digital art unit, focus on the technology of the Yuan universe infrastructure, core layer and application service layer technology Development and promoting the ecological construction of the cultural Yuan universe industry, in addition, it also sets up an exhibition and display unit for digital art that is closely related to the Yuan universe.

The first Metaverse Art and Industry Expo (MAIE) is planned to be held in a timely manner. MAIE was created by the team of digital art and blockchain laboratory in the Center for Art Development Center. The event is divided into seven major sectors, namely: public curatorial units, digital Tibetan galleries and art institutions, digital cultural blogs, new media art, encrypted art, digital collections, meta -universe infrastructure and developer ecology. During the event, it will be concentrated in contemporary digital images, digital animation, digital new media, AI artificial intelligence, digital games, VR/MR/XR virtual reality, conceptual art and other types of contemporary digital images, artists, and art institutions excellent work. The Yuan Cosmic Arts and Industry Expo will jointly build the ecological chain of the digital art and cultural industry with relevant institutions, carry out academic exchanges, promote the transformation of scientific research results in art application, promote the establishment of the nation's digital art incubation platform and the ecological construction of the Yuan universe industry, and promote the formation of industrial development.

The emergence of Yuan universe and blockchain technology has made digital art the focus of attention, and it also brings the possibility and opportunity of new art. The Arts Development Center of the Ministry of Culture and Tourism will give full play to industry advantages, aggregate all institutions, experts, scholars, and strive to make digital art and blockchain laboratories into a leading banner in the industry.

(This text and pictures are provided by digital art and blockchain laboratory)

"China Culture News" on September 23, 2022

D01 version published

"Digital Arts and Blockchain Laboratory: Gathering the forces of all parties to create a" Cultural and Art Chain ""

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Editor -in -chief: Chen Xiaoyue