Lile and Music Shandong ｜ Jining: Promoting the brigade to the development of the city's cultural tourism development "harmony together" new path

Zoucheng gives full play to the advantages of cultural resources in Mencius, breaking the traditional model of "catching culture and culture, tourism and tourism", promoting the integration of cultural and tourism development, combining with urban construction, combining with rural revitalization, and getting out of one out of one, get out of one, and get out of one. Promote the development of county cultural tourism with cultural tourism with travel, traveling with brigades, and sympathetic life. The cultural industry empowering rural revitalization and innovation approach has been promoted by the Provincial Department of Culture and Tourism.

Highlight the leading leader to strengthen the "two major scenic spots" to create a new platform for cultural tourism integration

Starting the "Mencius Study Tour" brand. Deepen the idea of ​​Mencius thought and the rich connotation of Confucian culture, form the first domestic research tourism alliance, and launch experience projects such as "Teaching Children's Fang Fang, Touring Zoucheng", and developing "opening ceremony" and "adult ceremony" and other experience projects to form a "courtesy Mengfu summer camp camp "Including 30 research courses. In accordance with the positioning of the World -class Mencius Research and Communication Center, promote the upgrading of the "two Mencius", and jointly create a research tour area that integrates Confucianism research, party education, and non -heritage research exhibitions with Mengyuan, and strive to create 5A -level scenic spots.

Turn off the "Zou Dongshen Breathing" brand. Build the Grand Scenic Spot of Laoshan Yashan with Laoshan as the leader, build a Laoshan Tourism Line and Zoulu Cultural Scenic Area, Yashengwan Kangyang Resort, and Yushan Health Sports Zone "one ring connection and three districts collaborative" space layout. Integrate 9 mountain peaks and more than 40 scenic spots in the city, and create a "three -line and nine mountain" tourist routes such as Laoshan, Wubao Mountain, Hongshan, and Phoenix Mountain to form spring flowers, summer picking, autumn harvest, winter experience " Four Seasons Themes, in the first half of 2022, received 4.7 million tourists, and "Ecological Zou Dong" became a well -known tourist destination in the province.

Adhere to the "four models" adapting to local conditions to light up a new picture of rural tourism

Shang Jiushan "Ancient Village+Business" model. Introducing the Sichuan Golden Basin Company, invested 890 million yuan to conduct market -oriented development of the ancient villages in the ancient villages in the ancient villages in the Ming and Qing Dynasties, reproduce the process of Liu Chiaofang, Coarse Square, Jiufang and other workshops. The classic characteristic courtyard shows the nostalgia culture of visible mountains and visible water. It receives 380,000 tourists an annual reception and ticket income of more than 10 million yuan.

Wang Guhua World "Park+Amusement" model. Relying on the beautiful idyllic scenery of Dongkang Wang Village, the introduction of Shandong Xinzhihui Cultural Tourism Company, building 1500 acres of Kangwang Valley Flower World, building a 20,000 -square -meter picking experience hall, a water light and shadow show platform that can accommodate 3600 tourists watching scenery "Asia's First Glass Board Bridge Flower Bridge", creating a rural ecological demonstration park integrating tourist tour, popular science experience, and parent -child entertainment. It receives more than 600,000 tourists and income of 12 million yuan per year.

Dahonggou "Ecological+Rural Tour" model. The overall circulation of more than 70 sets of farmland and 400 acres of land in Dahonggou Village will be transferred to Zhejiang Zhongtu Tourism Culture Company to operate and manage, and build a market, hotel reception center, 19 folk centers, 6 master workshops, and build Cultural and tourism complexes that integrate leisure and recuperation, folklore experience, and learning farmers' classrooms. They receive 200,000 tourists per year and operate 40 million yuan. Essence

Quan Laigou "B & B+Tourism" mode. In accordance with the positioning of "Qingliangquan Mountain, Gourmet House", 17 young hostels are transformed by renting rural idle resources and farmers' investment land, and 36 homestay courtyards are created. Enjoy the field of field food and experience the living of mountain villages, and receive more than 50,000 tourists an annual reception.

Enhance cultural supply to create a "four types of scenarios" to release new needs for cultural consumption

Prosperous urban fireworks. Investment of 150 million yuan to build Xinqi Night Lane, built 35,000 square meters of food barbecue cities, 260,000 square meters of Xinqi International Plaza, and won the title of Food Safety Demonstration Street in Shandong Province and Top Ten Internet Red Paida. Investment of 300 million yuan to build Mengzi Lake Water Street, build children's parks, marine parks, and star hotels, attract 1,000 dealers to settle in, build a bustling city in the new district, and become an important consumer destination for citizens.

Keep city memory. Relying on the industrial site of the Iron Alloy Factory in the 1970s, it invested 2 billion yuan to build an industrial cultural and creative industrial park, build a commercial district and theme park, display the development of the development of the industrial civilization of Zoucheng, and build a cultural and creative industry development platform. Relocated the old beer plant in the city to the suburbs and invested 1 billion yuan to build a 418 acres of Yanjing Beer Industrial Park, becoming the largest Yanjing beer production base in North China, creating a special beer town, and forming a new consumption scene.

Promote the sound of the city. In accordance with the positioning of urban landmarks and the main positions of citizens' cultural activities, a 35,000 square meter Mencius Theater was completed, and the operation and management of large central enterprises Poly Group was introduced. More than 150 domestic and foreign groups including Lake "Lake" and Violin player Lu Siqing launched more than 350 performances.

Rich rural impression. Hold agricultural festivals such as the Strawberry Festival of the Central Store, the Sushan Peach Blossom Festival, and the Zhangzhuang Big Cherry Festival. Create Dujia Tudou -themed Industrial Park, which integrates potato pickers, science popularization, and agricultural experience. It has held the Village Capital Culture Festival for 11 consecutive years. Zhuang Tudou "rides on the high -speed rail all over the country.

Strengthen the brand to lead the launch of the "three types of products" to create a new form of cultural creativity

Cultivate hand -made Shangpin. Actively integrate into the standard system of "Shandong Hand -made" and "Jining Good Gifts", implement the "Gongdong" project, establish a "three information libraries" of hand -made resources, project products, and non -relics, and launch Zou Luzai grain tea and Laoshan Hand -made products such as Songzo have currently included 128 products, 173 non -heritage representative projects, and 150 non -heritage representative inheritors, which brightens the "Shandong Hand -made Zou Lushanpin" brand. Do fine -quality shops. Implementing the "Thousands of Travel Stacks" plan, the municipal finance takes out a reward policy ranging from 50,000 to 100,000 yuan, focusing on supporting 1,000 quality stores in the cultural tourism service industry. The renovation of boutique tourism hotels and rural homestays has cultivated more than 180 special courtyards such as "Persimmon Red Courtyard", Pushan Pomegranate Garden Farmhouse Restaurant, and Jinti Cherry Garden.

Develop BOE products. Relying on Jingdong Digital Economy Industrial Park, build a "Zoucheng Tourism Big Data Monitoring Platform", launch the "A mobile game Zoucheng" smart platform, release 24 series and more than 300 Mencius cultural and creative IPs, extend cultural and creative products to business Gifts, four treasures, and home textile soft decorations. In JD.com, the flagship store of Zoucheng Cultural Tourism has transformed 300 million users of JD.com into potential consumers, and opened up two -way flowing channels for online and offline of cultural tourism products.

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