Ximu: The innovation and optimization of the art market is the top priority

"In recent years, the development of the Chinese art market can be described by‘ Traveling in Trusting ’.” Xi Mu, Dean of the China Academy of Art Industry, Shanghai University. On the one hand, the scale of traditional trading forms is constantly shrinking, and the overall market transaction status is not active except individual transactions; on the other hand, market institutions have continued to improve, and the integration of business innovation continues to deepen, but it has not changed Chinese art. The development trend of the underlying structure of the market. Xi Mu once talked about the "Art Market" column of "Chinese Painting and Calligraphy" magazine that the Chinese art market is still in a situation of chaos, contradictions and helplessness, and urgently needs to further further the reality of market development and the rationality of theoretical research on theoretical research. With the return of common sense, we seek truth from facts to the consensus of the realistic status of the Chinese art market, and further construct the common framework of the analysis and research of the Chinese art market, so as to deepen and more comprehensively discover the systemic laws of the development of the Chinese art market in the new era. On the basis of this, we consolidate the consensus between the market and society, and find new development directions and breakthroughs to promote the high -quality and rapid development of the Chinese art market.

"Chinese art market

Go in the tangled "

Although the Chinese art market has entered a new normal, the downward pressure is still very large, and systematic influencing factors need to be comprehensively considered. Ximu studied the situation of ten years since the new round of adjustments in the autumn of 2011, and found that the Chinese art market has not appeared in the foundation and motivation of a new round of market rise. The scale of the Chinese art market has gradually shrinking in ten years. Market confidence is also inseparable. In addition, the Chinese art market has no hot spots and seems to be lively. In fact, it has not focused on the breakthrough of development, which is not a market pattern for market hotspots and prosperity. Especially since 2020, more and more people of insight have realized that the huge potential needs of the Chinese art market and the rapid development of scientific and technological integration are difficult to further launch the traditional art trading market. The new market development motivation requires a new market foundation and new development model, and the development of the Chinese art market requires new development track.

Through these tangled phenomena in the development of the Chinese art market, Ximu believes that it is still the reason why its inner market underlying structure.

"Chinese art market

Encountered deep structural problems "

Xi Mu summarizes the basic issues of the Chinese art market into four aspects: first, the construction of the integrity mechanism is slow, the second is the lagging of the development of the pricing mechanism, the lack of the construction of the exit mechanism, and the fourth, the market support service system is poor. These basic issues seriously restrict the healthy development of the Chinese art market, and determine the main aspects of the innovation and development of the Chinese art market, and also combine the deep structural problems encountered in the market. Xi Mu summarized from six aspects:

1. Turn on demand and supply mechanism in China. The supply side is over -market, the supply of goods is huge, the path is large, but the supply efficiency is low. In the face of huge market demand, in addition to traditional market transactions, it is difficult for us to find the path to release this demand, let alone a platform for professional services for this demand, and facing excessive market -oriented demand side and excessive marketization For the supply side, the twisted supply and demand mechanism of the Chinese art market is a bottleneck that restricts the healthy and rapid development of the market.

2. The formation of the dual structure of the Chinese art market. The rapid transformation of people's consumption structure has driven the rapid rise of the Chinese art consumer market. Correspondingly, with the transformation of the art market structure, the collection investment market is also growing rapidly. Due to the different value orientations of the consumer market and the collection investment market, the current Chinese art market is forming a dual -level market structure.

3. The inverse cycle effect of the Chinese art market and the "extrusion" effect or the "excitation" effect does not appear as scheduled. Xi Mu mentioned a common question of people at present, that is, can the adverse period effects facing the post -epidemic era and the superposition of the "squeeze" and "stimulus" effects facing the post -epidemic era? At present, we will once again face the "excitation" effect that we may bring in the new crisis: First, we are still facing the dilemma of the world financial crisis. At present, the stability of the world financial market is very fragile. Fire cable; second, the uncertain factors of economic development in the world have increased, and the development of development is insufficient; the third is that the epidemic of new crown pneumonia is unstable in introducing economic and social development. Therefore, the following is mainly to look at the fundamentals of market development and the development of market innovation needs.

4. Lack of Chinese art market demand management and comprehensive service platform. The focus of attention to the consumer demand market is because the current economic development strategy of my country's countries is changing. The formation of a new development pattern of new development pattern of domestic large cycles and the mutual promotion of domestic and international dual cycles is based on the huge domestic consumer market. Facing the huge potential market needs, there is no professional service platform to carry out service docking.

5. The digital scene and business innovation of the Chinese art market have become highlights. With the development of the Internet, the most important feature of the mixed format is the Internet of the Internet. With the construction of new infrastructure and digital scenarios, the Chinese art market has changed the status of management and services to customers by traditional management methods, and transaction management is achieved by digital and precise services and management.

6. The trend of asset -oriented and financial development of art and its resources is being formed. During the development of the Chinese art market for more than 40 years, the development trend of "commercialization, asset -based, financialization, and securitization" of art has already emerged, and the development of asset -based development is the focus. Because the development of asset -oriented has become the foundation and core link in the development and innovation process of the art market. Only through the assets of art, can we effectively use the asset -based platform mechanism to solve the problem of "genuine goods" in the process of commercialization of art, can Effectively use platform -based mechanisms, integrate the support system for the financial system resources and industrial and market, and realize the financial development of art assets, thereby completing the convenient flow of art financial assets on the platform of the financial system, realizing the development process of the art market market development process There are some major issues such as the construction of the exit mechanism. It can be seen from the analysis of the above Ximu that the new format of the Chinese art market is in the process of changing the underlying structure of the Chinese art market. The reality exists.

"The Chinese art market needs to be based on the development of innovation based on new formats"

Today, we must study and analyze and have a certain understanding of the new format of the Chinese art market in order to better understand what the market has happened and realize where the market is going. Xi Mu said that the new format of the Chinese art market is the strategic foundation for the integrity development of the Chinese art market, and it is also a hot spot for the next innovation and development of the Chinese art market. At present, excavation needs, innovation needs, release requirements and optimization needs are the most urgent tasks. With the richness of the Chinese art market format and the diversification of the structure, the cross -border integration of the format has become a major trend. Driven by the digital trend, the digital scene based on new infrastructure has become the core of the development of new formats. This is the new business format. This is the new format. Innovative development provides a wider range of space possibilities.

To this end, Ximu gave four tips: First, the use of a fusion development mechanism to construct a comprehensive service platform to release potential demand for market; second, based on digital scenarios to promote the construction of the Chinese art market and industrial ecology; third, Chinese artworks The rise of new market e -commerce companies will change its strategic pattern; fourth is to improve financial services and capabilities based on new formats.

Xi Mu believes that under the new normal, the competition in the financial market has entered a full period of competition, and the functions of the financial industry are changing rapidly. Gradually change to investment and wealth management. Competition has made the financial market more and more emphasizes customer -centered, focusing on customer needs, and the core customer group of the financial market -high net worth customers' interest and demand for high -quality art assets. A driving force for business innovation.

"The new business has grown up unconsciously, and the needs of the Chinese art market innovation and optimization needs are the top priority." In Ximu's view, the construction of new infrastructure in the Chinese art market and the construction of digital scenarios have made us realize that Dig out its inheritance from a strategic height to recognize the significance of its development law and direction. At present, the Chinese art market has become a big cultural and artistic and economic system. It is unique and unique, so it cannot be included in the development of the development of the art market in developed countries such as Europe and the United States. Xi Mu believes that this uniqueness has made the inner unique laws in the development process, further exploring the art market system, structure and modern governance system with Chinese characteristics, becoming an important strategic choice.

(Text/Cui Man)

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