Beijing Fashion Week, helping the fashion industry

2022 is an important year for the "Fourteenth Five -Year Plan" plan. It is also a key year to start a new journey of building a new socialist modern country and promote the development of the capital in the new era. The 2022 Beijing Fashion Week is held as scheduled. In addition to the operation method, policy orientation, and industry influence, it has formed a certain model and scale, the development and upgrading of the Beijing Fashion Week on the development and upgrading of the clothing and fashion industry, and the local economy to the local economy. The promotion ideas are getting clearer and more significant.

Platform development -integrated optimization of the industrial chain, activating the linkage advantage

Through seven years of development, the platform value of Beijing Fashion Week has further demonstrated, especially through exhibitions to help outstanding designer brands speak, so that more outstanding Chinese designs have been discovered, recognized, and spread. This will bring many outstanding designer brands this time, with display categories covering garments, shoes, luggage, jewelry, etc., bringing the interaction and combination of trendy culture and mass consumption. Not only that, but the new forces of fashion business exhibitions integrating creative exhibitions, fashion consumption, business docking and theme activities are noticeable, and the weekup trend exhibition is noticeable, and it is quite eye -catching in integrating and optimizing the industrial chain. In addition, Fashion Week continues to link the innovation and transformation and upgrading of the clothing industry in Beijing, Tianjin -Hebei.

In the future, the good business environment in Beijing in Beijing will not only be based on complete infrastructure, mature industrial chain, strong demographic dividends and diverse lifestyles. Associations, think tanks, and media work together to build a sustainable development platform, discover opportunities, share resources, promote the integration of international fashion and local culture, and gradually transform the market into a fashion consumer ecosystem with self -renewal capabilities. Undoubtedly, the promotion of Beijing Fashion Week looks very stable and pragmatic.

Digital development -The proportion of digitalization in the fashion industry is increasing

If facing the sudden epidemic in 2020, the transfer of Beijing Fashion Week on the line may be out of helplessness, or it is just a limited supplement to offline activities, then the Beijing Fashion Week in 2022 will take the initiative to take the initiative to actively seize the new fashion industry. The ventilation, empowerment with digital technology, online experience of online experience, creating a new chapter towards digital fashion, and opening the exploration and innovation of the span of the fashion industry.

2022 Beijing Fashion Week's "Cloud Tide Plan" covers multiple sections such as cloud release, cloud broadcast room, cloud shopping exhibition, Yunjiao interconnection, and Yunzong innovation. The new interactive experiential digital fashion space, breaking the conventional virtual show, virtual figures, and the frontier of the trend, making people immersed in playing the trend. The virtual show presented by virtual clothing creative competition includes digital exhibits including virtual clothing, fashion video exhibition works, arts and crafts masters, Gongmei Cultural and Creative/Gongmei Creative Products, and the debut of virtual spokespersons not only present digital fashion fashion Infinite possibilities will also deepen the industry and consumers' thinking about the integration of virtual reality, fashion and human relations.

Green Development -The application of new materials and new technology makes the fashion industry more environmentally friendly

2022 Beijing Fashion Surrounding green, sustainable and fashionable activities and discussions are very rich. As the "Double Old" brand Xuelian, as the brand of the fashion week, it has upgraded the "black technology" of natural cashmere, and continuously expanded the new ideas of cashmere knitted clothing clothing, rebuilding the essence of returning to the essence of the true life. The sustainable Beijing fashion brand Artfusion ACE expresses its sustainable claims through the development of sustainable materials to develop natural handicrafts. Pure Touch uses environmental technology to explore natural fashion, using natural fabrics such as silk, cotton, and hemp to restore the natural nature of natural fabrics. In addition, the China -Italian Youth Future Fashion Design Contest also takes "fashion • sustainability" as the theme, thereby strengthening the attention of young design forces on fashionable and sustainable issues.

Volkswagen development -let more people embrace fashion and affect the trend

The changes in social media and social methods are being promoted to the terminal participation and consumer development of the fashion industry. More and more people can join the fashion field, have their own fashion style, and even change the future trend.

This will invite the Dean of the Beijing People's Art Theater and the national first -level actor Feng Yuanzheng as the 2022 Beijing Fashion Week Culture Guide. The actor Li Xiaoran will be the 2022 Beijing Fashion Week Fashion Ambassador. 2022 Beijing Fashion Week Promotion Ambassador, Zhang Shuai, a famous stylist and clothing designer Zhang Shuai, is a "outsider", but it is also an important person affecting the fashion circle and cultural field. This also reflects that the development of Beijing Fashion Week and tolerance expansion is more extensive resources, and the weather is expanded to attract more people's participation.

In addition, many Olympic champions have participated in the event this year, such as Xu Haifeng, Zhang Hong, Wu Dajing, Han Cong, etc., they either participated in the event or lead the catwalk. Once on a fashion stage, I paid tribute to the Olympic spirit and continued to cheer for the "Double Olympic City" in Beijing!

During the entire fashion week, not only the events of many brands, the super -wonderful fashion salon and other activities have brought closer the distance from the audience. "Walking Show Challenge" activity, you can realize the fashion week catwalk or front row show of the dream, which gives people an infinite sense of closeness in fashion weeks. Guidance and driving social consumption, especially the most dynamic energy and emotional consumption form in the popular consumption of fashion consumption, is both mission and inevitable for Beijing Fashion Week. Recently, the Beijing Municipal Bureau of Commerce issued the "Guiding Opinions on Accelerating the Development of Fashion Retail Enterprises in Beijing (2022-2025)". The consumer brand matrix, starting center and headquarters highland, the brand agglomeration is significantly enhanced, and the trendy wind direction is gradually formed. Borrowing this shareholder style, I believe that in the future, Beijing Fashion Week will continue to help build a new pattern of the development of fashion industry that is in line with the capital positioning of the capital, build Beijing into a "international consumer center city", and create a world -renowned international consumer destination.

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