Cultural and Tourism Economic Development 丨 Industrial Factory "Retirement of Two Entry Three" Chongqing Liangjiang New District is based on urban renewal industrial parks as cultural and creative parks

Author:Daily Economic News Time:2022.09.26

Case Photo Source: Chongqing China Merchants Jinshan Yiku Business Management Co., Ltd.

China Merchants Shekou Jinshan Yiku was jointly created by China Merchants Shekou, a subsidiary of China Merchants Group. The project refers to the Shenzhen "South China Sea Yiku" model of China Merchants Shekou to introduce the excellent resources of Shanghai Hongfang culture to create a cultural and creative design, creative design, and creative design. Tourism and leisure, a cultural and creative industrial park with supporting facilities and public services.

Experience

The landing of Jinshan Yiku is not only the meeting of the higher -level spiritual consumption needs of the Liangjiang New District, but also the successful exploration of high -quality and efficient industrial assets left by traditional industries. In terms of project transformation, an overhead first floor, Unicom block, reshaping the relationship between buildings and urban relations, and creating a new community creative park; weakening the boundary, the park and urban area boundaries are weakened, and the concept of "floating box" is designed. Separate ground space and upper space to strengthen the cultural and artistic atmosphere of the park. At the same time, the citizens' concepts of traditional cultural and creative parks were introduced, and the concept of "community" was introduced into the park to operate, and the layout of the district -based planning was adopted to form the theme culture display content around the central public art space, brand cultural experience formats and leisure and entertainment formats outward outward. The extension of the large pattern.

Case Photo Source: Chongqing China Merchants Jinshan Yiku Business Management Co., Ltd.

Main results

The function upgrade of the sector: The entire Kingsoft Studio is converted on the basis of the industrial plant of the original export industrial park. Through the reconstruction, the original factory building is used to tap the regenerative local culture, and the park gathers and develops creative design, culture, art, tourism and leisure and other content industries. Complete the upgrade of the industry's "retreat, two -in and three", reuse the old factories, and greatly improve the rental efficiency, production value and taxation.

Urban image upgrade: Protect the use of old factories, fully tap its cultural connotation and regeneration value, set up public cultural facilities, develop cultural and creative industries, and build new urban cultural space. Jinshan Yiku is integrated with the existing Liangjiang New Area Clicpan International Fashion Consumption Area to further improve the urban function of the area where the project is located and enhance the overall image of the region. Life Demonstration Zone Business Card.

Case Photo Source: Chongqing China Merchants Jinshan Yiku Business Management Co., Ltd.

Highlight

Won the title of "Chongqing Cultural and Creative Industrial Park" in 2018;

In 2019, he was obtained "Municipal Cultural Industry Demonstration Park", "Chongqing Cultural Industry Development Special Funding Support" and "2019 Demonstration Unit of the China Art Industrial Park Alliance";

In 2020, he won the "Chongqing Copyright Demonstration Park" and "China City Update Map Innovation Award".