Furong Town: The more charming the night, the more charming

It is located in Furong Town, Yongshun County, Tujia Miao Autonomous Prefecture, Xiangxi, Hunan Province. It has a long history of more than 2,000 years. Here is known as "the millennium ancient town hanging on the waterfall" because of the millennium waterfall through the town and hanging on the cliff. As the first batch of national night culture and tourism consumption agglomeration areas, Furong Town has continuously upgraded tourism products, and focuses on cultural and creative tourism products with scientific and technological lighting night views and folk cultural and creative night performing arts. Extend the width and breadth of the operation of the scenic area.

At the end of July this year, the ninth -time mud carnival that kicked off in Furong Town will last 73 days. Many highlights such as touching dragon boat cruise and Bitzka cruise have set off a new wave of tourism in Furong Town, and further brightened further brightening Scenic Tourist Night Economic Business Card.

▲ Fascinating night scene in Furong Town

▲ Furong Town Night Tourism Performing Arts "Hua Kai Furong Bizka's Carnival"

Optimize scenic night scene system

After the establishment of Xiangxi Furong Town Cultural Tourism Development Co., Ltd., the operation hours of Furong Town Scenic Area ended from the original 18 o'clock to the end of the 24 o'clock. At the same time, the landscape system and night view system were continuously optimized to enrich the night culture of the ancient town.

In order to support the development of the night culture and tourism economy in the Furong Town Scenic Area, create a good tourist environment, and enhance the overall image of Furong Town, the relevant local departments actively promote the construction of a first -class cultural tourism public service facility system in Furong Town to continuously meet the needs of tourists.

Yongshun County has set up a three -industry -industry integration development headquarters in Furong Town to plan the facilities in Furong Town reasonably planning culture and tourism consumer venues, promote prudent and tolerance supervision, create a good business environment, and guide the innovative night culture and tourism consumption of Furong Town Scenic Area The format, and focused on supporting the Furong Town Scenic Area, and launched relevant awards and preferential policies.

By promoting the diversified development of related industries, the Furong Town Scenic Area effectively extended the stay of tourists, expanded regional space, and incorporated the night tour economy into the tourist line, so that the scenic area gradually changed from ticket tourism to leisure experience vacation types. At present, Furong Town has more than 180 cultural and entertainment projects, of which more than 130 cultural and entertainment project facilities are open at night.

▲ Bitzka cruise at night

▲ Tourists in Furong Town in the night walk on the ancient street to listen to Tao Road

Rich Night Cultural Tourism Products

In recent years, Furong Town has deeply excavated earthen culture, toast culture, quality of film and television culture, and red culture. "" The Water Ballad "and other normalized, all -weather cultural exhibitions and performing arts products, more than 10 national non -heritage projects such as Tujia Maogus, Yishui, Ichima, and copper bell dance The mysterious and unique folk customs effectively drive the cultural tourism consumption of the scenic area.

According to the Soviet Union of the Deputy General Manager of Cultural Tourism Development Co., Ltd. of Xiangxi Furong Town, Furong Town changed the cultural connotation of the Tujia culture through in -depth excavation of the cultural connotation of the Tujia, and allowed night entertainment products to change to youth, fashion, and productization, which effectively led to the format of the local cultural tourism industry. Protecting quality. "We also actively guide the local people to open Tujia clothing workshops, handmade jewelry poverty alleviation workshops, silver poverty alleviation factories, poverty alleviation markets, etc., and build a platform for poverty alleviation and cultural and creative wealth of Cultural Town." The Soviet army said.

The official direct -operated cultural and creative companies in Furong Town Scenic Area launched a series of tourism cultural and creative products such as "Flower Kaijin", "Flower Flower Furong", "Mysterious Hunan" and "Do not invade". These cultural and creative products have quality and connotation, and are extremely rhyme, so that the culture can really participate, experience, consume, and spread.

In order to meet the consumer needs of night cultural tourism, Furong Town vigorously develops business and reception formats inside and outside the scenic area to meet the multi -level needs of various types of tourists. Through the three parties of political, enterprises, and people, a homestay alliance with the homestay and the inn, adopting a variety of cooperation models, managing and planning to manage catering and shops, guide customer drainage, and gives merchants for assistance policies for the return of guest tickets to the return of tickets for the return of shops. Fully mobilize the enthusiasm of local residents to participate, and enrich the industry chain of eating, accommodation, travel, and entertainment.

Up to now, there are 1451 merchants in the Scenic Spot of Furong Town, with more than 200 homestays and hotels in various grades, more than 9,000 beds, more than 200 catering shops and stalls, providing a strong guarantee for tourists to travel in Furong Town at night.

▲ Furong Town Touch Mud Festival

Promote the net red night travel brand

The Furong Town Scenic Area attaches importance to brand building and brand promotion. It adopts the official media and self -media multi -approach approach, and uses a short video, live broadcast and other means, high -frequency and fast -paced production content. Cultural activities make the image of "thousands of ancient towns hanging on the waterfall" and "net red ancient town" deeply rooted in the hearts of the people. After hard work, the number of tourists in the Furong Town Scenic Area increased rapidly, of which night tour accounted for more than 75%of the number of tourists throughout the day.

Furong Town also further improves the tourism reception service system, conducts normalized training of the service consciousness and service skills of the staff, and established the Quality Supervision and Inspection Department to conduct a all -weather real -time supervision of the workflows and service standards of each position to ensure the quality of the scenic area.

In addition, in order to escort the consumption of night cultural tourism, Furong Town has accelerated the construction of the tourism security security system. The scenic area has established a safety committee and a safety production department to strengthen the tourism safety supervision of scenic spots and implement tourism safety responsibilities. At the same time, a full -time fire team is formed, training normalization, and conducting safety emergency drills many times.

According to the Soviet Army, the core area of Furong Town will increase the quality and capacity of more than 3 times in the future, and cultivate more new formats. Night entertainment products will also be richer, including large parking lot distribution stations, tourist service centers, high -end resort hotel groups, high -end vacation hotels under construction,Boutique vacation homestays, cultural theme inn, etc., and developed a stream waterfall leisure belt on both sides of the Yingxi, Huayuewan Waterfall Show Performing Arts, etc.(Photo Conferring in Furong Town Scenic Area)

"China Culture News" on September 26, 2022

The 3rd version published a special report

"Furong Town: The more charming the night"

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Editor -in -chief: Chen Xiaoyue

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