Use blockchain digital collections to tell the story of Chinese stories- "Chinese Impression of Cultural Yuan" cutting -edge workshop third

China Net, September 26. The combination of blockchain technology and digital collections has shown remarkable power in the creative transformation and innovative development practice of China's outstanding traditional culture. On September 23, the third phase of the "Chinese Impression of the Cultural Yuan Universe" on the third phase of the "How to tell the Chinese Story of the Blockchain Digital Collection" was invited to conduct in -depth discussions on this topic to conduct in -depth discussions on this topic. Essence The "Chinese Impression of the Cultural Yuan" cutting -edge workshop series activities were jointly at the School of Humanities of Tongji University, the School of Communication of East China University of Political Science and Law, and the National Image Communication Research Center of Tsinghua University joint Peking University, Shanghai Jiaotong University, Fudan University, Zhejiang University, Wuhan University, Shandong University, Shandong University, Shandong University Universities, Sichuan University, Xi'an Jiaotong University and other more than 20 universities and universities and departments of universities and universities are jointly organized.

The opening ceremony of the front -edge workshop of "Blockchain Digital Collection" was chaired by Professor Wang Yifei, the chief expert of the major national social science project and director of Tongji University Arts and Culture Industry Department. Professor Liu Riming, dean of the School of Humanities of Tongji University, gave the opening speech. From the perspective of talent training and discipline development, he fully affirmed the value significance of the cultural universe workshop series of activities. Cao Heng, founder and CEO of Border Intelligent, made a speech on behalf of the special co -organizer.

In the theoretical discussion, Deputy Dean Zhang Ye of the School of Journalism and Communication of Tsinghua University made theoretical guidance from the definition of digital collections, the functional positioning of the digital collection industry and strategic value, and pointed out that it is necessary to establish creative empowerment and author center through the digital collection industry and the author center. The new economic model promotes the construction of a strong socialist cultural country with Chinese characteristics.

Deputy Dean of the School of Journalism and Communication of Tsinghua University

Cai Hengjin, a professor at the School of Computer of Wuhan University and the author of "The In essence of the Yuan Universe", taught the topic of "The" Double Innovation "of the Yuan Universe as the extension of the human consciousness world". It is pointed out that the development of the Yuan universe is not blindly pursuing the reappearing real world and the pursuit of immersion, but the competition of the conscious world. Therefore, we cannot blindly pursue quantitativeization. Cultural digital collections.

Professor Cai Hengjin at the School of Computer, Wuhan University

Professor Yu Guoming, a special professor of the Yangtze River scholar of the Ministry of Education and the School of Journalism and Communication of Beijing Normal University, under the title of "Digital Collection is the New Media of the Yuan Cosmic Age", respectively. The practical logic of assets, the integration of digital assets on the value chain of communication, and the relationship between digital assets and future communication have been systematically taught. He believes that the essence of digital assets is that it is the underlying logic with algorithms as an internal logic and a medium that expresses the value of value relationships, and pointed out that as a new media in the Yuan universe space, digital assets have built a new value system to help push to promote The adjustment and reconstruction of the communication relationship chain makes it more and more in line with the needs of people. In the process of evolution, a large number of nodes are activated and the activation of relational resources, and shaped all aspects of social and cultural development.

Professor Yu Guoming, School of Journalism and Communication, Beijing Normal University

In the case seminar, Zang Zhipeng, a special professor of "Scholars of Heaven" of East China University of Political Science and Law, gave everyone theoretical guidance to everyone, pointing out that the Yuan Universe 1.0 is a change in productivity. It also pointed out that digital assets are the entrances of the creator economic model and the new production organization method of DAO and new production relations. Ren Jiao, an intelligent brand and ecological partner of the border, made the practice entitled "The Frontiers of the Blockchain of the Blockchain and the Yuan Universe", which explained the open alliance chain technology and multi -chain cross -chain distributed application services. Culture, innovative cases in Chinese stories. Wang Pengfei, the founder and CEO of Digital Tibetan China, used the title of "Tibetan Tibetan Chinese Stories in the Yuan Universe Times". Through the analysis of digital collection related cases in different cultural industries, in -depth and comprehensively expounded the passage of the passage in the Yuan universe era. Digital collections can tell the possible path of Chinese stories. Wei Li, deputy director of the China Network Cultural Development Center, published a sharing entitled "China Network Digital Art Platform". Based on the perspective of external communication, the three themes of Chinese spirit, twenty -four solar terms, and international organizations are used as an example. Introduce the new positioning of digital collections of China Net, and encourage young students to participate in the spread of excellent Chinese culture together. In the experience learning module, more than 10 students from Shanghai universities including Tongji University, East China University of Political Science and Law visited the Contemporary Art Exhibition of Fosun Art Center.

Industry expert case sharing and experience learning

The frontier workshop of the "Chinese Impression of Cultural Yuan Universe" and the National Creative Communication Competition Series 4 Focus on the "Chinese Impression of the Media Yuan Universe", which will be held on September 30. The specific arrangements will be through the Department of Art and Cultural Industry of Tongji University. , East China University of Political Science and Law School of Communication and the official public account and related media of the National Image Communication Research Center of Tsinghua University.

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