Siqin Gaowa embroidered "the most dazzling national style"

Correspondent Ji Xiaozhen

On June 12, came to the traditional costume store of the nation of the Ho Jing County. This clothing store has a small area but unique in style. The traditional national costumes inside are dazzling. From time to time, customers come to buy and rent exquisite costumes. The business is very popular.

Siqin Gaowa is making traditional national costumes. Source: Bayin Guo Leng Daily

Siqin Gaowa, head of the traditional clothing store of "Grassland", has been engaged in the production of traditional national costumes for nearly 30 years. She embroidered the "most dazzling national style" with the needle line in her hand.

In 1991, the 15 -year -old Siqin Gaowa began to learn embroidery with her aunt. She has studied traditional costume production in Hohhot and Korla City. At the same time, she often went to the clothing sales market to learn about consumption trends, which not only broaden the knowledge, but also broaden her horizons, laying a solid foundation for herself to embark on the road of entrepreneurship.

In 1998, Siqin Gaowa returned to his hometown and Jing County to study marketing carefully. She found that at that time, there were few shops in the Huanjing County market that operated personalized national costumes, which could not meet the needs of young people and literary and artistic activities that follow the trend of the times. At the same time, she also learned that the local government introduced various preferential policies in order to encourage young people to start their own businesses. Take this as an opportunity, Siqin Gaowa rented a bungalow to open a small national traditional clothing store with the only funds. In 2012, she opened a traditional national costume store in Hesheng County.

Why do you want to take the name of the "Foer of the Grassland"? Siqin Gaowa said that when he goes out, he is most likely to see Jing's feelings. People see the moon and people will think of it. People on the grassland see the scene where Maju and mother and horse are intimate and will miss their hometown and loved ones. She hopes that more people can find clothes that suits them here and enjoy the beauty of beauty.

Siqin Gaowa has attracted the favor of a large number of customers with superb skills and unique aesthetics. According to the mouth of customers, the traditional costume store of the "Prairie" national costume store quickly "became popular" in the county, and the business scope gradually expanded from clothing to handicrafts with national characteristics.

As the business became better and better, in 2016, Siqin Gaowa bought a 150 -square -meter facade room on the east of Hejing County, which was mainly used as a clothing processing plant, which further expanded the business scale. In August 2017, Siqin Gaowa took the lead in the establishment of Jinfeng Embroidery Professional Cooperatives in the Bayin Guo Leng Mongolian Autonomous Prefecture, and opened a cooperative entrepreneurial model with eight sisters, which specialize in national costumes and make craft tourism souvenirs.

In 2018, the cooperative was supported by 50,000 yuan of funds for women's employment and entrepreneurship by the Women's Federation of the Autonomous Region. In addition to self -raising funds, I bought a set of computer embroidery machines, laying a foundation for the innovation and development of the cooperative. At the same time, the cooperative also reached a cooperation agreement with the Bayin Brook Tourism Souvenirs.

Since opening the store, Siqin Gaowa has led more than 20 women to employment and helped them to master a skill. "Recently, we received orders for 60 sets of performances, all of which were ordered by the villages' literary performance teams. Thinking of the villagers wearing the costumes I made, singing and dancing on the stage. I feel. "Siqin Gaowa said.

I have always wanted to have a Siqin Gaowa, who belongs to his own traditional clothing store, and now has realized his dreams, and has taken a way to entrepreneurship. In the future, Siqin Gaowa plans to use the Dongfeng of the development of global tourism in Jingxian to focus on the innovation and development of tourist souvenirs, and show tourists from all over the country to show the beautiful customs of their hometown.

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