2022 Beijing Fashion Week has set off the fashion new wave topic, the reading volume has exceeded 170 million

On the evening of September 22, the 2022 Beijing Fashion Week closing ceremony and the bronze cow "Cuizhi" launch conference was held at the Zhangjiawan Design Town at the Permanent Conference of Beijing Fashion Week. This year's Beijing Fashion Week's "City of Double Olympics" business cards, "old name+national tide", "digital+fashion", "cultural and creative+new consumption", three streams of strengths are gathered as surging tide, leading the capital fashion "tide to the future" ", Enter a new channel and start the acceleration of building a new pattern of industrial development.

This year's Beijing Fashion Week is sponsored by the Beijing Clothing Textile Industry Association, Beijing Fashion Holding Co., Ltd., "Fashion Beijing" magazine, jointly sponsored by the Beijing Municipal Bureau of Commerce and Beijing Radio and Television Station. One of the key activities of the 10th Beijing Huimin Consumption Season "Art Beijing" section.

The major cultural landmarks in the capital set off a fashion new wave

That night, Zou You, a professor at the Beijing Academy of Clothing and a famous domestic designer Zou You, released the brand fashion show with "70 years of copper cow, innovation on the road" as a vision. In this scene, the big show brings together the independent brand of copper cows, and the "extraction" brand cultural essence. The performers of the three -stage age span of the elders, youth and children, use the scene of sceneization, theater, and diversified catwalks to present a wonderful audience for the audience. The science and technology fashion releases with different lives.

In the closing ceremony, the famous calligrapher Mi Nanyang was presented in a digital video. Mr. Mi Nanyang's inscription scroll means the unique cultural characteristics of Beijing Fashion Week integrating tradition and contemporary, unique.

The fashion footprints of this year's Beijing Fashion Week are across Shougang Garden, Zhengda Center, Wangfujing Pedestrian Street, Longfu Cultural Center, Wangjing Xiaojie Street, Zhangjiawan Design Town, Qianmen Street, Nanluoguxiang, etc. to promote the development of fashion and urban development Combined together.

Original design, Guocheng culture conveys national culture self -confidence

Chinese original design takes rooted in the "City of Double Olympics" and "Cultural Capital". Adhering to the concept of "culture+fashion", 2022 Beijing Fashion Week is based on the national tide and domestic goods as the core, and has organized multiple online and offline official activities. More than 200 brands have participated. Original design and national tide culture shone.

During the period, many ethnic brands rose to waves. In a popular release of a field, they expressed their ingenious inheritance and value reconstruction of traditional Chinese culture, interpreting the beauty of Chinese fashion, and conveying national culture. At the same time, adhering to the practical concept of "show exhibition", this year's Beijing Fashion Week has promoted the market transformation of the national tide brand through the exhibition exhibition and professional events of the relevant themes of non -heritage, and tapping the potential of the capital's fashion consumption potential. Essence

Xuelian joined hands with the famous designer Fang Ying to bring the 2022 Beijing Fashion Week and the Service and Trade Association in Shougang's three blast furnaces; Jingong Group brought its men's brand "Raymond", down brand "Irilan", and women's brand "Gongyi" Together with the "Yongding · He" fashion show; Wangfujing Group brought many well -known domestic brands for the first time; the Longfu Cultural Center show focused on non -heritage themes. With the theme of "Ancient Rhymes", the 2022 Fashion Beijing Exhibition brings together many old -fashioned brands, and "Gongmei Creation Office", "Gongmei Culture and Creative", "Beijing Gongmei", "Gongmei Gold" brings exquisite visual feast; Hundreds of trendy cultural and creative brands have promoted the cooperation and development of trendy cultural and creative IP; designer brand joint exhibitions closely combine trendy culture with mass consumption, so that excellent designs are discovered and recognized.

The integration of Olympic culture and fashion has attracted much attention. As the official partner of the Beijing Winter Olympics, Anta brought the theme show of the "Tourism of the Winter Olympics", which focused on showing professional equipment and other professional equipment such as the Winter Olympics, competition uniforms, and led the public to relive the memory of the Winter Olympics and continue to write the spirit of Beijing Winter Olympics.

Link the economic development of the industrial economy in different regions. Establish a "Fashion Hebei Day" and jointly launch the Beijing -Hebei textile and clothing industry linkage upgrade plan to promote the innovation and transformation and upgrading of the three places industry; join hands with Tibet, Xinjiang Hetian and other places to release national non -heritage clothing theme shows to support original design power.

Open a new chapter from "cloud" to digital fashion

At present, new technologies such as artificial intelligence, virtual reality, and augmented reality are fully involved in various aspects of cultural content creation, production, dissemination, and consumption. To grasp the new opportunities in the digital economy era, this year's Beijing Fashion Week has opened a new chapter from "cloud" to digital fashion, helping Beijing to build a "global digital economy benchmark city", and a new new experience of digital fashion driving experience, interaction, and cool trend experience , Promote the deep integration of the digital economy and the real economy.

Create the "cloud tide plan" for digital fashion venues. The digital fashion venue, which debuted for the first time, expresses the concept of "turning the future and the coming of the wall", expressing the in -depth thinking of fashion and technology integration in the WEB 3.0 era. The virtual show breaks through the realistic scene limit, bringing the imaginative virtual fashion theme show; the virtual digital fashion spokespersons such as Higa and the virtual cloud tide plan promotion ambassador brings digital fashion wear demonstrations to interpret cutting -edge fashion; Digital exhibition hall leads users into the online art exhibition hall, digital art works, digital clothing, and art exhibits, which can be viewed through mobile phones.

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