The audience is taking pictures!Why is the design of the main venue of Henan Book Fair "fire"

Henan Daily client reporter Hu Chunna

On September 22, Shuxiang Henan's first National Reading Conference was held in Zhengzhou. As the Henan Book Fair at the main venue, many readers have come to "check in" because of their exquisite, atmospheric and cultural shapes.

As soon as I entered the gate of the venue, the novel styles of 5 books on both sides not only highlighted the theme of the book fair, but also made people shine. Each "book" vividly demonstrates the results and stories of book fragrance construction in the province, the Jiyuan Demonstration Zone, and the airport area since the 18th National Congress of the CPC National Congress.

The exhibition area is based on the Yellow River Nine Songs as the element line. In addition, the calligraphy of the calligraphy and the pattern of Henan bronze wares reflect the strong fragrance and Henan elements. The five exhibition areas in the exhibition hall are different: "Red Henan" uses positive red and red gold as the main body, and draws on the adoption of party building and theme red publishing as the main elements. Books of Henan Story; "Heavy Henan" draw on traditional colleges, furnishings are full of classical elegance, wooden desks, hollow Bogu frames, and studio supplies. The charm of culture; "Culture Henan" mainly adopts thick and heavy earth colors, and the collection elements are Yellow River, water pattern, calligraphy posts, etc. The overall shape is taken from the water of the Yellow River. The expansion of cultural research; "Vitality Henan" mainly shows the new experience of digital reading in Henan. The overall shape is more biased towards science and technology. Based on blue and green, highlighting the sense of technology and showing the vitality of reading new formats; The traditional Chinese color such as cyan and honey yellow is the color background, and the "Thousands of Miles and Mountains", known as the mountains and rivers as the background embellishment, is accompanied by a background embellishment. The audience opened a boutique Henan version of the good book incense scroll, and concentratedly showed the boutique Henan version.

These unique shapes of the shapes are profound design, from the general manager and chief designer of Henan Boce Culture Development Co., Ltd., he tells reporters the story behind.

At the beginning of August this year, he received the task of designed by Shuxiang Henan's exhibition. Time was urgent and stressed. Due to such book fairs, other provinces have no precedent. He can only transfer or use senior personnel to publish the industry to carry out team formation, and study and formulate the overall plan of the conference and book fair.

In accordance with the six major projects, 12 key projects, and "Opinions on Promoting the Work of Ancient Books in the New Era" in accordance with the "Implementation Plan for Book Fragrant Henan Construction". Construction, reading focus services, reading the design of the book fair for the integration of cultural tourism, and highlighting the work of Henan ancient books in the new era.

After the large framework was set, Hou Zhen began to think about how to integrate the Yellow River elements, publishing elements, neighborhood elements, and Central Plains cultural elements. "The most abundant cultural elements in Henan." Hou Zhen said that after many investigations and team discussions, we borrowed from Luoyang District of Sui and Tang dynasties, Songyang Academy in Henan, Yingtian Academy, etc., and used bookstores as partitions to apply to the book fair.

"The design of this book fair is very challenging for me. The shape of the booth should basically be practical, artistic, ornamental, and spreading. It must also meet the audience's exhibition needs and experience. Incorporate into the atmosphere of Shuxiang, experience the beauty of Shuxiang, the beauty of reading, and the beauty of culture with comfort, nature, and immersive. "Hou Zhen said with a smile, these two days, many readers said at the exhibition area. The check -in, making him feel that the hard work of the day and night is worth it, because his design and the exhibitors attracted by his designs may become the communicators, users, and beneficiaries of Shuxiang Henan.

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