Two degrees, five writing skills!This writing guide makes the article ground and rise!

Author | Zhu Tingting Ye Li

When the China Journal Award Office analyzed the common point of the award -winning works in the "Report on the 27th China News Award", "To have a wide range of audiences, it is easy to understand, actively use the language of the masses, return to reality to reality, and return to reality. Life. "In other words, the article needs to be grounded to increase popularity.

How to write an article ground? How to connect the ground?

In mid -September, the Dean of the School of Journalism and Communication of Heilongjiang University and the reporter of the Xinhua News Agency, Xu Jiangshan, and Xue Liang, the deputy director of the New Media Department of China Natural Resources Newspaper, and Ye Weimin, a special editor of "Southern Weekend", and reporter.

The articles are grounded, helping to strengthen the "three forces"

Sometimes when you watch the news, you feel jerky? This is because the article is too "immortal", does not connect to the "earth", and is far from the reader.

What are the benefits of writing the articles?

1. Enhance attraction

First of all, the general language of grounding articles is easy to understand, the storyline is vivid and interesting, which can greatly strengthen the attractiveness of the article to the audience.

For example, the first prize of the 31st China News Award, "The Most Beautiful" Gu Li "in the depths of the mountains", the language is lively and interesting. "It's so beautiful" "You are the" Idou "(idol) in everyone's hearts. These two sentences laid the lively tone of the article, explained the status of Gu Li in the hearts of others, and made readers instantly read interest. Why is Guli the idol in everyone's heart?

2. Enhance appeal

"Earthquake" means "connect with the breath of the earth, metaphorically close to the real life of ordinary people, and communicate with the masses." Therefore, the earth's articles must be a work from the masses and to the masses. Such articles are more likely to resonate and strengthen the infectiousness of the article.

The "Three Days of Village" written by the "People's Daily" reporter Zhao Peng is very unique.

The two villages of Lixi and Yankeng also have a common feature: village cadres aging. The former was called Wang Shaozhang, 64 years old, and was selected for the second time last year. The latter is called Lei Liu's brother, 54 years old, and the branch also did several. Both did not want to do it again, but no one wanted to do it, so he had to support it. why?

There are too many things, too little money. The tasks that must be completed every year in the village are very complicated, and the family planning, recruitment, funeral reform, comprehensive treatment, etc. In the past, it was only 840 yuan a month, and now it is now 1,000 and several pieces per month. Poor in the village, you have to ask for everything.

——Election from "Three Days of Village"

In short, as long as it is the true and vivid stories selected from the people's lives, even if only the parents are written, it is more likely to trigger the reader's sense of recognition and enhance the infectiousness of the article to the reader.

3. Enhance tension

The grounding of the article is conducive to presenting a big theme from a small incision, seeing micro -knowledge, to enhance the tension of the article.

"How much can the sesame peanuts do" won the 30th China News Award. Small seeing big, reflects the major strategy of the central government's "three industries", makes the article instantly interesting and grounded, showing full contrast and tension.

On May 30, less than 3 kilometers from the county town to the northeast, the scenery was suddenly new. In the endless green sesame land, the gates of the sesame wall of Pink Wall Dewish were particularly eye -catching. Entering 8,000 acres of towns, you can be intoxicated in the aroma of peach blossoms, lotus, and dannames in different seasons. You can also touch fish and shrimp in the stream, catch grasshopper in the field. Hungry, the small sesame halls are unique to the sesame feast, and the sesame leaves are absolutely authentic. Tired, in the cherry blossom dream valley, there are more than a dozen homestays in the trails.

——The section of "How big can you do with sesame peanuts"

Deep+temperature, two elements of grounding gas

Now that the article is so popular, how can we write articles to achieve grounding?

1. Go into the grassroots and walk deeply

Xue Liang and Xu Jiangshan believe that if you come out step by step, the article will bring "the fragrance of the soil". Only by going deep into the grassroots level can we better understand the current status of the people's life and the needs of the masses, and write a truly grounded article.

As the saying goes: "Good news is running out", "sweat, two legs mud", the interview can catch "living fish". And this is why the "foot force" ranks first in the "four forces".

The first prize of the 31st China News Award "Uncle Yang's Poverty Alleviation Diary" is a typical work of the article into the grassroots level.

In order to polish the manuscript, Zhang Chen, a reporter from Shaanxi Daily, drove 6 times, and went to Yang Sidu's house for 5 hours each time to learn about the situation. During the day, he accompanied Yang Sidu up the mountain to look at the tree seedlings; when he returned home in the evening, he sat on the cymbal with Yang Sidu and listened to his story of his poverty alleviation. Jiuyi's manuscript, excellence. In the end, through the small and ordinary incidents of the Yang Shu's diary, the "poverty alleviation", a deep theme of "poverty alleviation", allowed a drop of water to reflect the glory of the sun.

As Zhang Chen said: "The original words of the people, the rustic and original flavor of the soil. After reading more, they will find that the language of the people is stained with soil and dew, the most vivid and vivid."

2. The article needs temperature

There are no temperature articles, the taste is the same as chewing wax. The article must have a temperature, and the author needs a sincere attitude.

Ye Weimin believes that if you want to be grounded, "the most fundamental is sincerity." The author needs to let go of the posture of "pretending to be the potential", and take the bridge between the articles as the field involved in the article and the "Xiaobai", and sincerely write an article that let the reader understand. This requires the author to read the content of the article through the article before writing the article, and describe it in popular languages ​​so that the general public can understand it. If Ye Weimin emphasized the sincerity of making the public understand enough, then Xu Jiangshan believes that the sincerity that the ground is needed can make the public look at it.

Xu Jiangshan said: "Writing articles requires a sincere heart, which is to reflect the voices and wishes of the people and the difficulties of the people."

In May 2011, Xu Jiangshan came to the Luliang Revolutionary Old District for an interview and stayed at the farmhouse at night. For convenience, he asked Gao Gao Niang to lay his noodles for herself. However, I saw the white noodles of the Gao Mrs. lying on him, and when I ate noodles, I learned that it was difficult to eat a noodle noodle. For a while, Xu Jiangshan was ashamed. He wrote emotionally in "Night Farming Farmers: A bowl of noodles":

"'Come a bowl of noodles.' In the eyes of many people in many cities, this is a fast food that is convenient and affordable. I feel guilty for a bowl of seemingly ordinary noodles. "

After reading this, it is difficult for readers to be touched by the sincerity of the reporter. "Night Farming Farmers: The Gui of a bowl of noodles" eventually won the third prize of the China News Award.

However, it is necessary to let the masses understand and be moved. It is not good to be full of heart. You also need to use the following five writing skills.

The first is to write a verb. That is, the use of daily life language to let the public understand. It can be appropriately used to use Xieyu, saying, allusions, etc. to increase the fun of the article.

In the article "The Example of the Secretary of the County Party Committee -Jiao Yulu", the author quoted a large number of the original words that Jiao Yulu said, not only made the article vivid and interesting, but the image of Jiao Yulu's "good public servant" also jumped on paper.

Seeing the sand dunes, he said, "Planting a tree, wouldn't it become a good green forest!" Seeing the waterlogging nest, he said, "Here you can plant reeds, plant buns, and fish." Seeing alkali land, he said : "To cure it, turn a piece of white into a green!" Turn around and return to the county party committee. He said to you: "Lan Kao is a big place, the problem is to do it, to revolution. Many, but there is a benefit of the disaster area. It can exercise the revolutionary will and cultivate people's revolutionary character. Revolutionists must be heroes in front of difficulties. "

——Elected from "The Examination of the Secretary of the County Party Committee -Jiao Yulu"

The second is to write a story. The story is inseparable from others, and it has something to do with others, so the masses want to see it. At the same time, the story is well written and can increase the readability of the article. If the article is justified, it may make people feel "false."

In "Uncle Yang's Diary of Poverty Alleviation", Uncle Yang has grown food, growing apples, raising cattle ... In order to get rid of poverty, who is not like Yang Shu's ability, and wants to create his own land on his own land. What about the world? But Uncle Yang did not get good results, who would not sigh for it ...

"In order to get rid of poverty, Uncle Yang worked hard for a lifetime: planting food, he was more sweaty than others. He could always do one or two hundred pounds of wheat per acre of land, but he could not sell a few dollars; However, when the market is not good; raising cattle, worked hard to raise a big cow, but was pitted by the traffickers when they were sold; they finally pulled the two sons. The eldest son died of work at the construction site. fracture……

——Elected from "Uncle Yang's Diary of Poverty Alleviation"

The third is to write the scene. Leaving the story at the scene, not called a story, called Jian Shi. Only by writing the scene can readers read the immersive, so that the article has infectious power, and the readers have immersion.

"The country and the sorrowfulness -all parts of the country to mourn the new crown pneumonia's epidemic and sacrifice martyrs and the side of the death of compatriots", and wrote that people sorrowful to the martyrs who sacrificed the epidemic in the new crown pneumonia in different places. It is also these scenarios that make people not only feel at the scene, but also on the scene.

On the Tiananmen Square of Beijing, the flag was half -drooping, and the monument of the people's heroes stood towering. Dispel a whistle near the intersection near the square. On the east side of Zhengyangmen, a girl with a backbag stopped the electric car, stood beside the car, put her hands in front of her, bowed her head and mourned.

In Wuhan, Hubei, the river flows slowly, and the vehicles on the Yangtze River Bridge sounded in unison. At the one -yuan square of Hankou River Beach, the trees were lush, sacrificing martyrs and family members of the martyrs and the family members of the compatriots, medical staff, community workers, volunteers and other people from all walks of life wearing white flowers on their chests to participate in mourning activities.

——Election from the "National Nations and Marshals -Mourning of the New Crown Pneumonia's Epidemic Sacrifice Martyrs and Dead Compatriots" from all over the country "

The fourth is to write details. It is often small details that can impress readers and make readers deep. Having typical details can also impress readers and make articles more affordable.

"He reviewed them one by one, and after reading a sentence, he draws a small circle behind that sentence. He is not an ordinary browse, but is thinking while watching. Sometimes he thinks about it. Sentence. "This detail in this paragraph describing Premier Zhou's handling of work in" One Night "can not only show the careful and careful work of Premier Zhou, but also deepen the reader's reading interest.

Fifth, write emotions. It is worth noting that news works should not be inserted into the author's emotions, but can describe the emotions of the characters in the article. By describing the emotional fluctuations and conflicts of the characters, the reader's emotions are described and resonated with readers. "The most beautiful" Gu Li "in the depths of the mountains", "Paxia Gu Li thought: let go of sheep every day, eat a cricket, is it going to live like this?" On the journey of changing his destiny, Pa Xia Guli said with emotion: "Fortunately, I took the step out of that step and didn't give up. '" I wrote that Gu Li was fortunate to insist on coming to Guangdong to make money, and I felt that this decision was worth it. And for this reason, there is a reader from confusion to being fortunate.

As the saying goes, the eyes of the masses are clear. Truthfulness, sincere authors and sincere words, will also be exchanged for the true empathy of the masses.

To be grounded, but not tacky

The articles can strengthen the readability of the article and improve the popularity of the work. But while making the article ground, be careful not to make the article tacky.

Ye Weimin believes that the grounding gas is light and tasteful, straightforward and profound, not a simple stack of words such as many online terms, slang, and rest. The light and delicious articles are like chicken soup boiled cabbage, which looks light and tasteless, but in fact, the soup is essence. Xu Jiangshan also believes that if the grounding is equivalent to the online language, the article will be vulgar.

At the same time, Xue Liang also emphasized that there are advantages and disadvantages of network hot words, which should be properly guided and used with the principle of taking the essence and removing its dross. For the positive energy that can stimulate the positive energy of the audience, or vivid and humorous, and the image, which makes communication faster and smooth, it can be used appropriately and moderately. However, words that are too negative, extreme, or ridiculous, and easily bring negative effects, must attach great importance to it, guide them in time, and avoid use. Therefore, when using some words that were born on the Internet, try to be as conservative as possible, using sentences that have been accepted by the public and already appear in literary works.

Picture source: petal beauty

Edit: Zhu Tingting

- END -