Thirteen Art Festival special issues ｜ Flash footprint -Daqing Sports Travel Group, Heilongjiang Province Development Documentary

How to make a cultural and art enterprise bigger and stronger? How to enhance the brand influence of cultural and art enterprises? How to expand the social service function of cultural and art enterprises? This is a difficult and urgent issue facing the development of Chinese cultural and artistic enterprises.

The Cultural and Sports Travel Group of Heilongjiang Province, which has gone through the 12 -year glorious development process, conducted useful exploration and practice of these issues: through strengthening concept innovation, management innovation, art innovation and business innovation, laying a solid foundation for the development of cultural and art enterprises; By establishing a sense of consciousness, prosperity of boutiques, cultivating backbone talents, and expanding the impact of fine products, cultural and art companies have vitality and cohesion in advance; Power and attractiveness.

In 2010, Daqing City, Heilongjiang Province integrated the city's Daqing Song and Dance Theater, Daqing dialect theater, Daqing Film Company, Daqing Painting and Calligraphy Institute, and took the lead in forming Daqing Cultural Group Co., Ltd. in the province. In 2012, based on the Daqing Cultural Group, it jointly established the Daqing Cultural and Sports Tourism Group Co., Ltd., which includes the performing arts business, exhibition business, tourism business, and sports business.

In 12 years, the wind and rain and hard work, the Daqing Cultural and Sports Travel Group has continuously developed innovation, hard work, and has left a flash of flash in the history of the cultural development of Heilongjiang Province with its excellent results. Hundreds of national and provincial honors such as prizes, lotus awards, Heilongjiang Provincial Literature and Arts Awards.

Spring and autumn replacement, years are like songs. On the first place, Zhu Minghua, chairman of Daqing Cultural and Sports Travel Group, said that on this hot soil that cultivated the spirit of Daqing and the spirit of the iron man, Daqing Cultural and Sports Travel Group as a cultural enterprise has always taken cultural revitalization as its own responsibility to inherit and carry forward Daqing's fineness. Tradition, keep pace with the times and be brave, strive to create more works that show more national spirit and reflect the characteristics of the times, and occupy urban and rural areas with advanced culture to help Daqing's high -quality development of cultural and tourism in Daqing.

Talk with strength -create a boutique improvement project

On June 3, 2021, the large -scale original musical "Iron · Man" created by Daqing Cultural Tourism Group premiered in the Daqing Opera House. The play is divided into preface, ending and five chapters. Based on the development and construction of Daqing Oilfield for more than 60 years, through the experience of showing the drilling team, it tells the contemporary oil workers to create new performance in the new period and new journey in the new journey. s story. The drama is the first original literary and artistic work to show the spirit of Daqing and the spirit of the Iron Man in Daqing.

Excellent works are a concentrated reflection of a country and a cultural and artistic level of the era, which has an important demonstration and leading role in the production of spiritual product production. At the beginning of the establishment of the Daqing Cultural and Sports Travel Group, the construction of a boutique improvement project was used as an important starting point for improving the influence. It attached great importance to artistic creation and supported and strongly supported it. Workers have given many support and encouragement, so that Jiazuo will come out frequently. More than 10 different types of art works such as children's drama "Breakfast Come", drama "Voyage", dance drama "Forever Yangge", sketch "Because Love" have been listed as a supporting drama of the National Art Fund, which has strongly promoted the prosperity of stage art Essence

Stills of Children's Drama "Toys Kingdom"

According to He Yusong, director of the creation room of Daqing Cultural and Sports Travel Group, once the subject matter is selected, the group will mobilize relevant experts across the country to demonstrate, enrich and improve. The purpose of each drama must not be a little bit tiger and requires excellence. In the past 12 years, the group has created a number of works such as the children's drama "Toys Kingdom", "Born for Love", the song "Chinese Dream", and the small theater drama "Happy Work". The rehearsal field is a performance stage, daring to climb in art, and surpass self -high -quality teams to support it, so that the group can continue to create boutique and reach a new level.

Stills of the drama "Geological Division"

Excellent repertoire is a centralized display of local art level and even comprehensive strength. Daqing City Cultural and Sports Travel Group takes the goal of implementing a strong cultural city, and strives to create stage boutiques that can represent the national art level, and concentrated on creating a drama "Geological Division" won the "Five One Project" awards in the Central Propaganda Department. The "Inex of the Trinity" of the Awards, the dance poetry drama "Heming Lake", which won the lotus award, and "Da Wetland" participated in the 2012 National Excellent Dispell Show, which greatly improved the cultural influence of Daqing City Essence

Stills of the musical "I'm Jackie Chan"

Daqing Cultural and Sports Tourism Group takes strong creation, arrangement, and performance teams as the foundation, and actively creates a well -created and infectious art quality for the general public, promoting the continuous development of social and cultural undertakings, and satisfying the people's growing spirit of the people. Cultural needs. The group launched "A Man and X Woman" and "Hush!" Don't tell the boss "" Hello! Goodbye "Sorry, I Love You", performed "Happy Show", "Petroleum Show" and participated in the large -scale style show "Panda", the musical "I'm Jackie Chan", etc. Praise.

In the past 12 years, Daqing Cultural and Sports Travel Group's sketch "Not Easy", the stage play "Lonely Fireworks", Dance Drama "Eagle God Drum", dance work "Speed ​​Scissors · Coffee", Small drama "We are unfamiliar" More than 800 literary and artistic works have won hundreds of national and provincial awards at or above the provincial level, which promoted the overall improvement of the group's artistic creation level, and achieved a double harvest of social benefits and economic benefits. Talk with advantages -create a talent revitalization project

In September 2021, Daqing Cultural and Sports Travel Group selected excellent dance design Zhang Xingping and Jin Mingji to participate in the Chinese Drama Association in the three -northeast province's stage art first -tier business backbone training course held in Changchun City, Jilin Province. With the times -my stage design and creation process "" New Era Lighting Design "," Diversification of Dance Design "," Eastern Eastern Aesthetic Concept and Stage Lighting Style Art "and other professional courses, after digestion and absorption, apply to performances middle. Zhang Xingping and Jin Mingji said that through the training, they broaden their horizons, raised their understanding of the principles of aesthetics, mastered many practical methods and skills, and benefited a lot.

Talent is the foundation of the career. Only the best top talents can strengthen the cultural and sports travel industry. Therefore, Daqing Cultural and Sports Travel Group follows the laws of artistic creation and increases its efforts to cultivate creative, performance, planning, dancing beauty, marketing and other aspects. Through the implementation of "Send, please come in", "Three selections, one recommendation", "General training, highlighting the focus", "stage practice, and the introduction of newcomers" and "teacher with apprentices" and other ways of talent training, so that Diao Shubin, Xue Xuelian, and Xue Xuelian, Wang Yan and other outstanding young actors stood out, becoming a reserve force for the group's high starting point.

It is worth mentioning that Daqing Cultural and Sports Travel Group is indispensable for the training of talents and practitioners. Using Chen Zuohuang, Liu Yunzhi, Li Xincao, Jiang Jinyi, Jiang Wenjun, Zhou Wenjun, Wang Linlin, Xue Guangpeng, Chen Li and many other celebrities to guide the production of art production in Daqing to mobilize the actors to participate in the repertoire to learn, and received good results. Cui Yingying, Liu Gang, Li Yuan, Liu Jingjing, Chen Xiaoping, Yin Jinghua, Ding Yu, Gao Yuxin, Liu Xusheng, Chai Shuyu, Liu Chang, and many other young acting skills have been rapidly improved, becoming the backbone of the group's artistic creation.

Sun Chao, the general manager of Daqing Cultural and Sports Travel Group, said that an excellent cultural enterprise needs a group of outstanding literary backbones to support, and requires their practical spirit and unity and strong cooperation and bold innovation. This is also an important reason why many popular works that are enduring and continuing.

Cultivate talents not only let talents take root, but also flowers. Daqing Cultural and Sports Travel Group actively builds various exercise stage for artistic talents. Reunion successfully completed large -scale performance tasks such as "Charming Chinatown" and CCTV Mid -Autumn Festival Party; the launching ceremony of the province's "City of City" and "Golden Field", the opening ceremony of the opening ceremony of the Daqing Wetland Tourism Culture Festival More than 120 performances of major municipal activities, showing the group's talent strength.

Zhu Minghua said that through the establishment of a talent training mechanism, strengthening the environment of talent growth, and building a talent development platform of Daqing Cultural and Sports Travel Group, there are hundreds of actors including creation, actors, performers, market development, etc. Old, middle, and green trapezoidal talent team architecture.

With a solid foundation, Daqing Cultural and Sports Travel Group has achieved excellent results in market expansion. The Daqing Opera and Petroleum Pavilion Small Theater has achieved a total of more than 520 market performances and more than 600,000 audiences. In the past 12 years, more than 600 foreign performances were performed, and participated in the national tour of the stage drama "Flowing Dunhuang" and the conceptual drama "Dialogue Fables 2047" directed by Zhang Yimou. The original brand of "Symphony Music Season" was invited to perform at the University of Petroleum.

Due to the help of talents, Daqing Cultural and Sports Travel Group has undertaken the "Longteng Baihu · Dragon Boat Run" Invitational Tournament, the third happy dance competition of Heilongjiang Province, the national youth robot football competition, the Sino -Japanese -American Thai Boxing Championship competition More than 40 items; the "Hundred Lakes Running" half marathon, Daqing Olympic ice and snow, China (Daqing) "China Enterprise Cloud Graphene" Cup Vietnam Motor Place Open, Zisha Cultural Boutique Exhibition, "Together with 2016 Daqing ——Harbin city, economic and cultural exhibitions, and dozens of cultural and sports tourism activities such as the Architectural Design Design of Qiuming University of Technology in Russia have aroused widespread attention from all walks of life.

Because of the talent resources, Daqing Cultural Tourism Group has stored a number of cultural and sports travel projects such as "Linyuan's Second Tent Music Festival", "First Automobile Rally", "National Young Singer Ceremony", "Global Tourism in Linyuan Town" , Waiting for the time to mature, immediately launch.

Daqing Cultural and Sports Travel Group also strives to promote the joint enterprise and enterprises to share acting resource sharing with 22 well -known performance venues in the northern region; the six theaters such as Harbin and other places have initiated the establishment of the "Heilongjiang Theater Alliance"; Promoting the development of the cultural industry to reach a strategic cooperation agreement, etc., injecting vitality into the development of the Cultural and Sports Travel Group and stable returns.

Talk with achievements -to build an art benefit project

Culture and benefiting the people- "Welcome to the Travel, Charm Forest Source" series of activities of Lijingzi Rape Flower Base Literature and Art Performance Scene

In 2021, Daqing City Cultural and Sports Travel Group walked into more than 50 towns and villages in Zhaozhou County, Zhaoyuan County, Lindian County, Duerbert Mongolian Autonomous County, Heilongjiang Province. The show was sent to the door of the farmers' house, which was warmly welcomed by the majority of farmers. A farmer in Zhaozhou County's hometown stated that the performance level of Daqing Cultural and Sports Travel Group's performance is high, good quality, wonderful, and durable. Daqing Cultural and Sports Travel Group has always adhered to the service orientation of art for the people for many years, creating many outstanding works that take the people's life as the source, inherit Chinese spirit and prosper Chinese culture, and include the large drama "Dream of Dreams" and the song "The Love of China". A large number of art works that stimulate positive energy and promote the main themes, such as "Mediation Mediation", and spread to the grassroots, especially the vast number of rural areas, and occupy rural cultural positions with advanced culture.

According to Zhu Minghua, focusing on protecting the basic cultural rights and interests of the masses, meeting the spiritual and cultural needs of the masses, and allowing the people to share cultural development achievements, Daqing Cultural and Sports Travel Group carefully organizes a number of colorful performances every year to create a passionate, warm and upward, upward and upward. Cultural atmosphere.

In the summer of 2019, Daqing Cultural and Sports Travel Group sent a variety show from 12 programs including three and a half sentences, songs, opera selection, and folding drama to Huayuan Township. , Come to the Cultural Plaza to watch. For a while, the cultural square was crowded, and the expectations fell on the actors. A actor said moved, sorry for himself. After the performance, the villagers were reluctant to leave for a long time, and they said that the show was grounded, and what happened around us was not enough!

In 2021, Daqing Cultural and Sports Travel Group has completed the large -scale performance tasks of the main venue of the province in the province's main venue at the High -quality Harvest Festival of the Chinese Farmers. It is natural, and the performance of the audience is wonderful, which further enhances the popularity and reputation of Daqing's professional culture.

After 12 years of continuous advancement, the Huimin performance activities of Daqing Cultural and Sports Travel Group have formed an elegant music into the campus, "926 Cultural and Art Week", the red artistic light cavalry performance, the cultural public welfare lecture hall, the red movie into the community, Sending the six major series of public welfare brands under the joy. The actors walked into the villages, factories, troops, nursing homes and other places. Each year, there were more than 200 games and more than 200,000 audiences, creating a good artistic atmosphere.

In addition, Daqing Cultural and Sports Travel Group also actively innovated cultural benefits to the people and promoted the integration of enterprise schools. 6 universities such as Northeast Petroleum University, Bayi Agricultural Reclamation University, and Daqing Normal University set up practical training bases. Drama clubs and music drama agencies have opened art salons, absorbed more than 3,000 students in schools, and organized more than 200 activities such as art salon exchanges, performances on the same stage, college student training, and artist lectures, and more than 3,000 lessons for art training.

In order to solve the problem of "watching the drama difficult, watching the drama, not seeing a good drama", Daqing Cultural and Sports Travel Group insists on lowering the fare to benefit the people's route. More than 130 excellent stage dramas such as the dance drama "The Phantom of the Theater", the children's drama "Swan Lake" and "Tibetan Children's Chorus Concert", attracted the majority of citizens into the professional theater through the low fare and appreciated the artistic charm of classic works.

Stills of the drama "Yuanhang"

Through the performance tour, many people outside Daqing and even outside Heilongjiang Province appreciate high -level performances. It is an important way for Daqing Cultural and Sports Travel Group to show the fruitful results, strengthen artistic strength, and expand the influence of communication. In the past 12 years, with the musical "I am Jackie Chan", the dance drama "Forever Yangge", the drama "Voyage", "The Big Wetland", the soundtrack and the poem "Heming Lake" and other repertoires have been to Beijing, Shanghai, Shanghai, Shanghai, Shanghai, Shanghai, Shanghai, Shanghai, Shanghai, Shanghai, Shanghai Tour in Shandong, Jiangsu, Henan and other places have attracted the attention of the national art world.

Xiongguan Man Dao is really like iron, and now walking from scratch. Daqing Cultural and Sports Travel Group, which has gone through 12 years, has undoubtedly achieved remarkable results. Sun Chao said that the future development direction of Daqing Cultural and Sports Travel Group is to work hard to perform public welfare performances, while exploring the business philosophy, operating mechanisms, art production, talent training, and development of the performance market at home and abroad A combination of public welfare and marketization has achieved a new leap on the road of development and prosperity.

(The picture of this article is provided by Daqing Sports Travel Group, Heilongjiang Province)

Author: Zhang Jianyou Cui Hongyan

Editor -in -chief: Li Yang

"China Culture News" on September 15, 2022

9th edition -D8 version publishing the 13th China Art Festival Special

Among them, the C04 version published

"Fighting Footprint -Development of Daqing Sports Travel Group in Daqing City, Heilongjiang Province"

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