Live and bringing goods to help Xian'an book industry expand the new track

"This set of teaching aids is completely different from the traditional teaching auxiliary. Not only is the content super -praised, but also the exquisite illustration layout, convenient supporting voice and video, and rich expansion materials will definitely make your children like Chinese." This is a discount specifically for you, everyone is ready to fight for speed ... "The carefully selected book list, vivid and interesting explanation, and exciting discounts. On September 19th, walking into the book cloud warehouse of Hubei Jialun Culture Development Co., Ltd., in addition to the rows of libraries that are commonplace, the 12 -sized live broadcast rooms are eye -catching. Netizens over there. After the anchor checked, it was packed and shipped. The small live broadcast mobile phone achieved the "zero distance" of the buyer and seller, allowing the first show of Yuncang live broadcast of the Douyin e -commerce book industry in 2022 ushered in the "opening of the door."

"Webcasting has become a part of modern people's lifestyle. Through this on -site and centralized live broadcast form, we can make our book products online platforms more labeling and gather more traffic." The organizer Jialun Jialun Gan Chao, the person in charge of Culture Development Co., Ltd. introduced.

In recent years, live broadcasts and online sales have become important sales methods for the book industry. Whether it is a physical bookstore or a publishing agency, they have actively developed the cultural "line" field from the cultural scene and become a member of the live broadcast army. Jialun Culture is the "pioneer" of the cultural industry in Xian'an District to catch up with the boom of Douyin. The company officially entered the Douyin platform in September 2020. In just one and a half years, the "three -link jump" from publishers to traditional e -commerce dealers to MCN institutions.

"The book does not have a shelf life, and it is more convenient for packaging transportation and warehousing and logistics. The effect of live sales is very good, and the transaction amount can reach 3 to 5 times that of traditional e -commerce sales." Gan Chao introduced.

It is reported that in 2021, Jialun Culture sold more than 12 million books in Douyin e -commerce, which has become a veritable Douyin e -commerce head book service provider.

The live broadcast is more intuitive and more experienced. It is very helpful for consumers to understand books content, stimulate reading interests, and generate their willingness to buy. Under the current impact of the epidemic and digital transformation, the live broadcast is bringing new opportunities for the transformation and upgrading of the cultural industry in our district.

The event was attached to the Propaganda Department of the Hubei Provincial Party Committee and the Propaganda Department of Xianning Municipal Party Committee. Deng Shiqing, director of the Printing and Distribution Office of the Propaganda Department of the Provincial Party Committee, said: "Use the technical power, communication power, and influence of the live broadcast mode to promote the better development of the traditional publishing industry. There is great promise, it should be strongly supported, we must strengthen management, follow the service, and actively guide the standardized development of this new thing. "

(Rong Media Reporter: Sun Zhicheng)

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